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This column will change your life: how to think about writing

This column will change your life: how to think about writing | Public Relations & Social Media Insight | Scoop.it

The key thing to realise, Pinker argues, is that writing is "cognitively unnatural." For almost all human existence, nobody wrote anything; even after that, for millennia, only a tiny elite did so. And it remains an odd way to communicate. You can't see your readers' facial expressions. They can't ask for clarification. Often, you don't know who they are, or how much they know. How to make up for all this?


Pinker's answer builds on the work of two language scholars, Mark Turner and Francis-Noël Thomas, who label their approach "joint attention". Writing is a modern twist on an ancient, species-wide behaviour: drawing someone else's attention to something visible. 

Jeff Domansky's insight:

'The idea is to help readers discern something you know they'd be able to see, if only they were looking in the right place,' says Oliver Burkeman...

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MOST NOTABLE BENEFITS OF USING WORDPRESS WEBSITE DESIGN

MOST NOTABLE BENEFITS OF USING WORDPRESS WEBSITE DESIGN | Public Relations & Social Media Insight | Scoop.it

Remember the time when you or a friend wanted to start a blog back in high school? Blogs had only hit the internet back when I was in high school and everyone, writer or not, suddenly seemed to have an opinion on sports, fashion, food, life, and what not! The best way to make those opinions known to a wider audience was blogs. Everyone wanted to have one!

Thanks to WordPress, everyone got their fair share of blogging. No kidding. WordPress started in 2003 and took blogging to a whole new level of awesomeness. Everyone back in the day was totally flattered by WordPress’ default blog themes and the customization they allowed.

WordPress has done it, yet again. This time for websites! Designing a website has never been easier. Branding Agency, Dubai based e-shops, professional web development service providers, and many more businesses turn to WordPress to get an online presence and market their products. WordPress is by far the smoothest of all content management systems. It has upheld its good name all these years. Here’s how they are pulling it off....

Jeff Domansky's insight:

Here's a good snapshot of why WordPress works.

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30+ Awesome Responsive Web Design Examples

30+ Awesome Responsive Web Design Examples | Public Relations & Social Media Insight | Scoop.it

The layout of a responsive website is designed in such a way so that it becomes sensitive to the screen size of the device, which is used for accessing it. In the present time most of the websites are not responsive. But the pace at which the number of mobile users is increasing, it is high time for the entrepreneurs or the webmaster to upgrade their site and make it responsive.

 

This is especially applicable for the owners of the ecommerce sites as it will definitely impact the conversion rate of their site. There are many ways with the application of which a website can be made responsive. A skilled and knowledgeable web designer can accomplish the task with ease and efficacy if he or she is aware of the technique.

 

We have collected 30+ responsive websites from the internet which is going to be of great help for the designers. These examples will help the designers to draw valuable inspiration as far as the style and layout of the website is concerned....

Jeff Domansky's insight:

Good sample of responsive designs.

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5 Powerful Content Distribution Tools To Reach A Massive Audience

5 Powerful Content Distribution Tools To Reach A Massive Audience | Public Relations & Social Media Insight | Scoop.it

There is a huge amount of content competing for attention; how will you cut through the noise?

 

Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time.

 

By leveraging these content distribution tools, businesses can expand their reach and make a positive impact on their audience with the help of high-quality content.

 

However, you must remember that to leverage these tools to their maximum potential, you must create very high quality and valuable content....

Jeff Domansky's insight:

Content marketing is not only about great content, it is about distribution too. These content distribution tools will amplify the reach of your content.

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20 Email Landing Page Examples That Convince Users to Act

20 Email Landing Page Examples That Convince Users to Act | Public Relations & Social Media Insight | Scoop.it

For ten years in a row, marketers report that email has produced a higher return on investment than any other channel.

 

Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with landing pages to deliver a one-two punch that gets prospects converting like no other medium.

 

An  email landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email.

 

Let’s take a look at how 20 pros create successful ones....

Jeff Domansky's insight:

What makes a great email landing page? Learn from these 20 examples from marketing pros. What did they do well, and what could be A/B tested?

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3 ways Google Docs and Google Sheets can make you a better writer - without bullshit

3 ways Google Docs and Google Sheets can make you a better writer - without bullshit | Public Relations & Social Media Insight | Scoop.it

Most of you work in organizations where Microsoft Word and Microsoft Excel are standard.

 

If you’re writing anything interesting, you’re collaborating. And if you’re collaborating, Google Docs and Google Sheets are indispensable tools.

 

Most of you work in organizations where Microsoft Word and Microsoft Excel are standard. They’re comfy and familiar. If you send a file in those formats to somebody, you know they can read it. So why bother with Google?

 

Here’s why: the more collaborative the task, the better Google’s tools are. They key is that you can all work on a piece of content at the same time. Here are three great examples:...

Jeff Domansky's insight:

Here's how Google docs can make you a better writer and four good examples.

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486 reasons to vote, visualized by American graphic designers

486 reasons to vote, visualized by American graphic designers | Public Relations & Social Media Insight | Scoop.it
For many Americans, elections are spectator sports. Despite the huge numbers who tuned in to this week’s presidential debate between Hillary Clinton and Donald Trump, historical data suggests that on Nov. 8, more than 40% of eligible voters will skip the polling stations and just watch the dramatic results unfold on TV.


To address America’s consistently dismal voter turn out, the American Institute of Graphic Arts (AIGA) launched a poster campaign intended to wield “the power of design to motivate the American public to register and turn out to vote.” It asked its 10,000 professional and student members to create nonpartisan posters persuading readers to vote, that would be free for anyone to print and distribute....

Jeff Domansky's insight: