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Free Training Presentation: Teach Your Company Inbound Marketing | HubSpot

Inbound marketing can help you increase revenue for your business, but sometimes your boss or coworkers first need to understand how it works to be convinced it's worth it.


To help you make the case for inbound marketing for your company, we've created a complete training presentation you can download and present to your team. Once you review it with your colleagues, you'll have the buy-in and know-how you need to push forward with inbound marketing strategies like search engine optimization, social media, blogging, content creation, and email marketing....

Jeff Domansky's insight:

Inbound marketing brings in revenue. Teach your colleagues about inbound marketing with this ready-to-go training presentation.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | Public Relations & Social Media Insight | Scoop.it

Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.

I also asked what kind of content universally resonates with people. It’s content that:

  • We never get tired of
  • We always have time for  
  • We don’t forget
  • We want to share with others

 

This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.

To help, I originally created a list of 21 types of content we all love to consume.

Jeff Domansky's insight:

Here's an interesting infographic that shows what content we like.

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Jochen Burkhard's curator insight, Today, 1:58 AM
Come to see your interest" I did!
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Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy | Public Relations & Social Media Insight | Scoop.it

According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the retail industry.

Polling more than 1,000 consumers, the “Creepy or Cool: 2016 Consumer Survey” offered insight into the types of retail technology that appeals to consumers and what turns them off.

Sixty-seven percent of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (An even higher percentage of Millennials — 71 percent — said they found it creepy.)...

Jeff Domansky's insight:

Research says shoppers still like coupons, especially digital coupons, but facial recognition is "creepy."

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How the Facebook News Feed Works: Changes Marketers Need to Know : Social Media Examiner

How the Facebook News Feed Works: Changes Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to remain visible in Facebook’s news feed?

Wondering how Facebook decides what to show in the news feed?

In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....

Jeff Domansky's insight:

Kristi Hines shares a valuable look at how Facebook news feeds work and what marketers need to know.

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Jeff Domansky's curator insight, June 25, 11:24 PM

Kristi Hines shares a valuable look at how Facebook news feeds work and what marketers need to know.

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6 Publishing Tools From Facebook for Marketers : Social Media Examiner

6 Publishing Tools From Facebook for Marketers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Have you explored the Publishing Tools section of your Facebook page lately?

Wondering how the new features make marketing easier?

Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.

In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....

Jeff Domansky's insight:

Take another look at the publishing tools section of Facebook and you may be pleasantly surprised at the new tools available.

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Why It's OK to Share This Story Without Reading It - MediaShift

Why It's OK to Share This Story Without Reading It - MediaShift | Public Relations & Social Media Insight | Scoop.it

The Washington Post recently published an article about social media metrics with an alarmist headline:


6 in 10 of you will share this link without reading it, a new, depressing study says


This story then predictably made the rounds in the blogosphere, from Gizmodo to Marketing Dive. The headline reads like self-referential clickbait, daring readers to click on the provocative statement so as not to contribute to what the article calls “the oft-demoralizing cesspool that is Internet culture.”


The article cites a new study from Columbia University and French National Institute computer scientists that “59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.”


Whoa, if true.


A Few Problems With The Story


Except there are a few problems with extrapolating these findings to all links on social media. In fact, we probably shouldn’t even consider the findings to be all that bad....

Jeff Domansky's insight:

Reading between the [head]lines...

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5 AP style changes PR pros should know | PR Daily

5 AP style changes PR pros should know | PR Daily | Public Relations & Social Media Insight | Scoop.it

For many PR pros, the AP Stylebook is an oft-referenced (and revered) staple for press releases and other copy.


On June 1, the reference added or revised roughly 250 entries to its 2016 edition, and AP Stylebook’s editors are continually considering new terms.


Though many additions and revisions are more apt to be used by journalists reporting current events and breaking news, PR pros should be aware of several changes and features to this year’s edition....

Jeff Domansky's insight:

Note these AP style changes for you next news release or blog post.

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Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim

Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are.


Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results.


Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers.


Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....

Jeff Domansky's insight:

Practical guide to what content people engage with on Facebook.

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Ryanair — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins

Ryanair  — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins | Public Relations & Social Media Insight | Scoop.it

Ryanair, the Irish low-cost airline, is 24-hour £9.99 flash sale for people who "need a getaway" after the UK voted to leave the European Union.


An ad for the promotion on Twitter takes on the famous "hear no evil, see no evil, speak no evil" monkeys and replaces them with UKIP leader Nigel Farage, former London Mayor Boris Johnson, and justice secretary Michael Gove - the leading three figures of the Leave campaign.


Ryanair, was firmly in the Remain camp - so much so that it had sent out a marketing email earlier on Friday morning - hours ahead of the official referendum results - to promote the sale, reading: "Celebrate remaining in Europe with 1 million seats from £9.99."...

Jeff Domansky's insight:

Earlier on Friday morning, Ryanair was hoping to celebrate a win for Remain but had to switch marketing gears fast!

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How to Set Yourself Up for Success on Pinterest [Guide]

How to Set Yourself Up for Success on Pinterest [Guide] | Public Relations & Social Media Insight | Scoop.it

While it doesn't get as much attention as some of the other social networks, Pinterest is definitely a platform all B2C brands need to consider. Why? Take a look at this graph from the recent Mary Meeker Internet Trends Report for 2016.


In comparison to other social networks, Pinterest users have very high purchase intent, they come to the platform to find new ideas for things to buy. And Pinterest is on a mission to capitalize on this - the platform has set itself an ambitious target to be generating $2.8 billion in annual revenue by 2018 – a big jump from the reported $169 million in revenue the platform generated in 2015. In order to reach that figure, Pinterest needs to make a series of moves, and this year, we’ve already seen them introduce new discovery options and ad capabilities to advance in that direction.   


If you've never given Pinterest much thought, now might be the right time to get on board - here's an overview of how Pinterest works, what and how people are using it and the details you need to know to maximize your brand success on the platform....

Jeff Domansky's insight:

Good guide with actionable tips for Pinterest success.

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7 Costly LinkedIn Publisher Mistakes You Should Never Make

7 Costly LinkedIn Publisher Mistakes You Should Never Make | Public Relations & Social Media Insight | Scoop.it

LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way.


When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of you, ultimately affecting your bottom line.


Your recent posts will be first to show on your LinkedIn profile. This means that it’s very likely that your profile visitors will click on your latest posts, and if they don’t like what they see, they’ll quickly move onto the next profile.


Similarly, current connections receive a notification every time you post an article on LinkedIn. If your content is subpar, they will probably run in the opposite direction next time they’re notified that your new article is live. Furthermore, they might dismiss you as a low-quality business connection.


That’s why you must avoid the seven costly LinkedIn publisher mistakes below....

Jeff Domansky's insight:

Don't make these mistakes on LinkedIn.

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Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes

Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes | Public Relations & Social Media Insight | Scoop.it

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.


The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming this.mov" and features aspirin boxes. Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries." 


UPDATE: Bayer has asked the agency to discontinue the campaign....

Jeff Domansky's insight:

Sadly, another advertising fail in Cannes. Plus the ad never really ran anywhere. BBDO Brazil paid for a small insertion to qualify for the Cannes Lions competition but the client - Bayer - said it never ran anywhere.

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The voice search explosion and how it will change local search

The voice search explosion and how it will change local search | Public Relations & Social Media Insight | Scoop.it

Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal.


The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth.


Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge.


Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....

Jeff Domansky's insight:

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

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