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How to Write Great Headlines That Go Viral | Sendible

How to Write Great Headlines That Go Viral | Sendible | Public Relations & Social Media Insight | Scoop.it

Wanna know a secret? The headline of this post alone, with proper placement and sharing of the article of course, might take this viral.


The good people over at KISSmetrics did some research a few years back about what makes a good headline, and the results were very helpful. The interesting thing about writing is that while verbiage and colloquialisms will change over time and distance, the basics of communication always remain the same.


All that to say that a quality formula for developing a headline will stay pretty evergreen, as true a decade or two from now as it is today. The method the author developed became SHINE, and I personally found it very helpful. So why not share it?...

Jeff Domansky's insight:

Practical tips to help you write a headline that could go viral.

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Thornburrows's curator insight, June 19, 2014 8:07 AM

This is terrific.

wanderingsalsero's curator insight, June 21, 2014 12:41 AM

They're right.  Headlines the the single most important part of the article/post process.  The liberating thing about that realization is that it's so easy to practice writing good headlines.  If people realized the infinite possibilities for good content, they'd feel more comfortable with practicing writing good headlines.  Just like anything else, practice is the key.

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The 22 Worst LinkedIn Sins

The 22 Worst LinkedIn Sins | Public Relations & Social Media Insight | Scoop.it

We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin.


LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately.


Absolution is attainable, but only if you stop committing these crimes.


We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin....

Jeff Domansky's insight:

Take a look at these LinkedIn profile, connection, and interaction mistakes, and if any ring true for you, resolve to make good today.

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STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

Before you upload your next presentation to Slideshare, here are a few things you might want to implement.

Jeff Domansky's insight:

Super, practical Slideshare presentation tips.

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Five places your business should source online reviews other than Google & Yelp | Search Engine Watch

Five places your business should source online reviews other than Google & Yelp | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.

According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”

It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.

Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two....

Jeff Domansky's insight:

Lots of additional ways to get positive reviews to help build your business according to Search Engine Watch.

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Essential Chrome Extensions for Web Pros - 'Net Features - Website Magazine

Essential Chrome Extensions for Web Pros - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

There are many reasons why Chrome dominates the browser market, but one of those reasons is definitely its large library of extensions. In fact, Chromes extensions can help Web professionals with everything from taking screenshots to grammar. Discover some of the most essential extensions for Web pros below....

Jeff Domansky's insight:

These chrome extensions are valuable tools for every web user.

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How to Search on Google: 31 Advanced Google Search Tips

How to Search on Google: 31 Advanced Google Search Tips | Public Relations & Social Media Insight | Scoop.it

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.


On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.


The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....

Jeff Domansky's insight:

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

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Jeff Domansky's curator insight, May 28, 2:19 PM

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

 
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How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says

How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says | Public Relations & Social Media Insight | Scoop.it

No need to seek out the news. Today, we can just click around on cat videos and find it by accident.


A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook.


The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column.


Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media.


Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....

Jeff Domansky's insight:

We get news a lot of our news on social media. I get that even though it is largely unfiltered and would better be described as "opinion." So much is unverified, not fact-checked -- an echo chamber. Case in point -- voters, let's not assume that opinions from would be leaders are, in fact, knowledge. We need to get our news from many more than one source of social media in my opinion.

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News Use Across Social Media Platforms 2016

News Use Across Social Media Platforms 2016 | Public Relations & Social Media Insight | Scoop.it

A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1

But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?

As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.

News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases....

Jeff Domansky's insight:

No surprise, but we now get most of our news from social media.

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The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights

The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights | Public Relations & Social Media Insight | Scoop.it

Bryan Kramer once wrote, “Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.”

Content is the key to this kind of communication and your company’s fuel for building connections with these multi-dimensional humans in your network — and that stems far from a marketing-only initiative.

One of the biggest mistakes I see companies continue to make is believing that quality content should be created, distributed, and used only by the marketing team. This belief is not only false, but it’s also a dangerous mentality that dramatically limits your long-term growth.

Content Marketing Institute reported this year that almost three in four B2B marketers still don’t believe their organizations are effective at content marketing. As I’ve discussed in a previous piece on content marketing trends, we’re starting to see new strategies emerge for utilizing content and improving its effectiveness. A trending strategy that brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals....

Jeff Domansky's insight:

Here's a thoughtful post from Forbes about the evolution of marketing.

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7 Content Marketing Tools You Need To Be Successful

7 Content Marketing Tools You Need To Be Successful | Public Relations & Social Media Insight | Scoop.it

DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?

Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.

In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.

Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.

For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep....

Jeff Domansky's insight:

Good list of practical tools for content marketers.

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The ABCs of Facebook Marketing

The ABCs of Facebook Marketing | Public Relations & Social Media Insight | Scoop.it

Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation.


Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...

Jeff Domansky's insight:

Your extensive primer to the many possibilities in Facebook marketing.

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Steven Adams's comment, May 27, 4:09 AM
Beautiful post, Thanks for sharing.
VIRTUADM1N's curator insight, May 28, 3:15 AM
Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.
Jeff Domansky's insight:

Handy apps if you create content on the go.

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The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know | Public Relations & Social Media Insight | Scoop.it
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become very popular, generating thousands of new leads, from organic search, for Brian.

This article may not be as in-depth as Brian’s. Instead, I want to show you the 10 most important SEO tips that you need to know right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.
Jeff Domansky's insight:

Neil Patel shares practical SEO tips.

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16 of the Best Website Homepage Design Examples

16 of the Best Website Homepage Design Examples | Public Relations & Social Media Insight | Scoop.it

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.


For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.


That's right -- unfortunately, a lot of people still judge a book by its cover.What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains....

Jeff Domansky's insight:

Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.

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The 7 Best Tools to Present & Share Your PDF Files Online

The 7 Best Tools to Present & Share Your PDF Files Online | Public Relations & Social Media Insight | Scoop.it

Many websites now offer the facility of being able to host PDF files for easy viewing. The PDF file remains open inside a widget and you can scroll up and down while you read. From the latest Supreme Court rulings to a recipe for chocolate cake, you are likely to find all kinds of PDF’s hosted there.

These kinds of tools are also used to show leaked documents. Famous examples include an early draft of Quentin Tarantino’s “The Hateful Eight“, and 7,000 of Hillary Clinton’s emails.

Other tools enable you to easily convert to PDF. For example, if you have a PowerPoint presentation, you can export it to PDF, end up with better looking slides, and avoid the dreaded “Death By Powerpoint”.

So which are these sites and how do you use them?

Glad you asked. Read on to see some you will already know and use, while others will be less familiar....

Jeff Domansky's insight:

Here's an interesting alternative to boring PowerPoint presentations – consider using PDFs.

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