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Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp

Study: Mobile Search Is Shifting From Google to Mobile Apps Like Yelp | Public Relations & Social Media Insight | Scoop.it

Google's dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps.


Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google's share will fall to 64.2% -- down from 82.8% in 2012.


Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars....

Jeff Domansky's insight:

A new eMarketer report shows the shifts on paid search taking chunks from Google's share.

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Marc Kneepkens's curator insight, June 6, 2014 9:27 AM

Sizable shifts in the ad world.

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Myths about YouTube Users [Infographic] | Daily Infographic

10 Myths about YouTube Users [Infographic] | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.

The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.

As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....

Jeff Domansky's insight:

10 stereotypes about YouTube to note.

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Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Public Relations & Social Media Insight | Scoop.it

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....

Jeff Domansky's insight:

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.

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Wearable Technology at Work for Enterprise Business, Part 3 - Manufacturing | EnterpriseWear Blog

Wearable Technology at Work for Enterprise Business, Part 3 - Manufacturing | EnterpriseWear Blog | Public Relations & Social Media Insight | Scoop.it

Welcome to Part 3 of our latest blog series giving you early access to the upcoming BrainXchange-Hewlett Packard Enterprise white paper. In Parts 1 and 2, we shared examples from the automotive and heavy equipment industries. Today, we will look at how a thread manufacturer could employ an advanced collaboration platform like HPE’s MyRoom/VRG along with wearable technology to better support and train the end users of its products....

Jeff Domansky's insight:

Part Three in a six-part series on wearable technology at work.

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Get your copy of the Bazaarvoice CGC Index

Get your copy of the Bazaarvoice CGC Index | Public Relations & Social Media Insight | Scoop.it

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.

At BAZAARVOICE, we call this consumer-generated content (CGC).

CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.

These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....

Jeff Domansky's insight:

Learn how consumer-generated or user-generated content can help build your business.

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New redesigned search experience, customizable movies, and more

Rolling out…

New redesigned search experience, customizable movies, and more<br/><br/>Rolling out… | Public Relations & Social Media Insight | Scoop.it

Rolling out now, the latest Google Photos update helps you find your photos faster with a new search bar. Start searching in one tap, or scroll down after tapping on the search bar to see faces, places, and photo types from your library.

In addition, Google Photos now offers the ability to customize automatically created movies with your own music, photos, and videos, so it’s easier than ever to make the perfect video after a holiday or trip. It’s also perfect for Mother’s Day – which you knew was coming up on May 8, right?

Finally, it’s now possible to rename or delete device folders you’ve created and manage your photos on SD cards by adding a new folder, copying, and moving photos.

These changes make Google Photos faster and easier to use than ever, and will be coming soon to iOS.

Jeff Domansky's insight:

The new Google Photos may (or may not) search photos better but from the comments, many users feel essential features were taken away and other potentially better features were not added. Time will tell.

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Arnaud Dubois's curator insight, Today, 6:15 AM
Google innovates constantly and now it's their Google Photos which gets an update. Easy and fun customization of your photos is around the corner !
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Snapchat User `Stories' Fuel 10 Billion Daily Video Views

Snapchat User `Stories' Fuel 10 Billion Daily Video Views | Public Relations & Social Media Insight | Scoop.it

More than a third of Snapchat’s daily users create “Stories,” broadcasting photos and videos from their lives that last 24 hours, according to people familiar with the matter. Now users are watching 10 billion videos a day on the application, up from 8 billion in February. Snapchat on Thursday confirmed the number of video views.


Snapchat is sharing the new stories statistic with investors to help explain that its app is focused on serving people who create and broadcast content, not just consume it. The first screen of the app is a camera, prompting users to share what they’re seeing or doing. Users can decide whether to send their snap directly to friends, where it disappears after it’s watched, or post it to their Snapchat Story, where it can be viewed for 24 hours by a broader audience.


That design gives the company an edge in a market where Facebook Inc. is building a business quickly. The social networking leader, with 1.65 billion users, started making live video a priority this year, prompting people to create and share their experiences in the news feed. Facebook has also said it may be willing to pay for live content....

Jeff Domansky's insight:

Snapchat just keeps growing.

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This Week in Social: Latest News, Trends and 5 Eye-Opening Stats - Buffer Blog

This Week in Social: Latest News, Trends and 5 Eye-Opening Stats - Buffer Blog | Public Relations & Social Media Insight | Scoop.it

The social media world moves incredibly fast and to help you stay up to date, we thought we’d round up some of the latest news, trends, research, and statistics that caught our attention this week.


From Twitter redefining itself and some big news from Facebook to new features on Pinterest and Periscope, it’s been an exciting week.Let’s get started!...

Jeff Domansky's insight:

Buffer' offers a list of fresh social media articles.

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Reading Roundup: What's New in Blogging Lately?

Reading Roundup: What's New in Blogging Lately? | Public Relations & Social Media Insight | Scoop.it

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!


How Facebook Decides Who Sees Your Updates | Edgar


Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.


5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger


Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.


How to Make Money When Your Blog is Brand New | Blog Tyrant


A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...

Jeff Domansky's insight:

Stacey Roberts shares an excellent reading list for bloggers. Recommended reading! 9/10

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We've Been Approaching The Internet Of Things All Wrong

We've Been Approaching The Internet Of Things All Wrong | Public Relations & Social Media Insight | Scoop.it

For years now, we've been hearing about how the Internet of Things will connect every object in our homes. And for years, the vast majority of those objects stay dumb.

"What companies are struggling with when it comes to the broad label of the IoT on the consumer side is what the actual problem trying to be solved is," says Rob Chandhouk, president of the sensor startup Helium. "Look at Samsung's new smart fridge, which they're marketing as the hub for your home. Do you think of your refrigerator as a hub?"

Chandhouk doesn't believe that the IoT will be making any big breakthroughs with consumers any time soon. Instead, Helium is betting big IoT's real utility is on the commercial and industrial side of things. It looks like numerous big players agree, based on a recent $20 million Series B funding round including Alphabet's investment arm GV, previously known as Google Ventures. But it's another investor in the latest round that gives us our clearest hint of where IoT is going: Munich Re, an insurance and risk management company....

Jeff Domansky's insight:

Helium is betting that IoT will move to commercial and industrial applications before consumer products get a foothold. And there are some good examples that show the direction seems right.

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Jeff Domansky's curator insight, April 29, 11:38 PM

Helium is betting that IoT will move to commercial and industrial applications before consumer products get a foothold. And there are some good examples that show the direction seems right.

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Here's A Toolkit For Creating A Loyal Instagram Following

Here's A Toolkit For Creating A Loyal Instagram Following | Public Relations & Social Media Insight | Scoop.it

Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.

Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.

According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."

Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales.

 

The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....

Jeff Domansky's insight:

Really practical toolkit for growing your Instagram network.

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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Public Relations & Social Media Insight | Scoop.it
Now to be honest, sometimes the resources they send are great, and from time to time I’ll even link to them.

But what would go SO much better would be if someone offered me something, anything related to what I’m working on.

So, in light of this movement towards depersonalization, I’m going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.

Here are 11 ways to build a relationship before asking for something in return.
Jeff Domansky's insight:

Dave Schneider shares smart influencer marketing tips.

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Newspaper Reporter Is The Worst Job In America

Newspaper Reporter Is The Worst Job In America | Public Relations & Social Media Insight | Scoop.it

As if the newspaper business didn’t have enough trouble already, the position of “newspaper reporter” has been named the single worst job in the United States – again.

The extremely dubious honor was conferred on the beleaguered industry by CareerCast, which offers job listings in local and niche job markets. While it’s probably not much comfort, a number of other traditional media careers are also in the doghouse.

According to CareerCast’s list of the 400 best and worst jobs, newspaper reporter came in at the very bottom with a median salary of $37,200 for a print reporter, plus a negative growth outlook for the industry of -9%....

Jeff Domansky's insight:

Not a surprise, but if I was a reporter I would look at reinventing, retraining and repositioning into social media or PR where salaries are more substantial.

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Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards?

Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards? | Public Relations & Social Media Insight | Scoop.it
That dog won't hunt, but it will rack up debt via chew-toy impulse buys. Canada's Zulu Alpha Kilo is well known for elaborate self-promotions, like its recently revamped agency website poking fun at agency websites. But the shop does have real clients,...
Jeff Domansky's insight:
Pure Friday fun and creativity.
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The Future of SEO: 5 Stats That Show Where Google is Heading

The Future of SEO: 5 Stats That Show Where Google is Heading | Public Relations & Social Media Insight | Scoop.it

SEO is alive and kicking and I don’t see it lose steam, at least in the next 5 years.

Since marketers like you aren’t abandoning SEO, the landscape will get more competitive. So, to get the edge, you’ve got to stay updated with the latest trends.

Five years is like a lifetime in the rapidly moving internet industry. And, in this article, you’ll see predictions for the SEO landscape for the same period.

Will we be able to recognize the new SEO era, in the hyper-connected landscape of social and smartphones?

Let’s try to answer the question with the changes that you can expect....

Jeff Domansky's insight:

Smart SEO tips from Neil Patel.

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How 5 Growing Industries Attract Customers with Reviews

How 5 Growing Industries Attract Customers with Reviews | Public Relations & Social Media Insight | Scoop.it

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.


When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....

Jeff Domansky's insight:

Five examples of how industries use customer reviews to build business.

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