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Why Business Blogging Works | HubSpot

Why Business Blogging Works | HubSpot | Public Relations & Social Media Insight | Scoop.it

Fresh off the heels of last month's training class, I realized it's a little ridiculous that I've never written a post that explains business blogging in those terms on this very blog. If you search for the content we've published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances. But I never simply wrote about why it works.


So ... here's why it works....

Jeff Domansky's insight:

Learn why business blogging works. Simple as that.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Consumers' mindsets are shifting dramatically — and it's killing brands like Tiffany

Consumers' mindsets are shifting dramatically — and it's killing brands like Tiffany | Public Relations & Social Media Insight | Scoop.it

AAt first glance, the weakness in luxury is puzzling because consumer confidence is high and Tiffany's customers still have discretionary income to spend.

But Yarbrough points out that people are increasingly spending on categories other than luxury retail. 

"People are still willing to spend on auto, and they're still willing to spend on their homes which are bigger-ticket items," he said.

"They're more interested in cars or homes or experiences," he said, pointing to movies and traveling as examples — not apparel.

An analysis by Jharonne Martis, director of consumer research for Thomson Reuters, confirmed that people were spending their money on hotels and casinos, too, Business Insider's Hayley Peterson reported earlier this month....

Jeff Domansky's insight:

Valuable look at consumer shopping trends and changes. Marketers take note

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Why "rich content" is central to your social media strategy

Why "rich content" is central to your social media strategy | Public Relations & Social Media Insight | Scoop.it

What’s the point of this story?


First — as you know by now — that there is only value in content if it “moves.” If my article had not received any attention from my readers, it’s unlikely the reporter would have found it on search.


There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me.


But there is a bigger lesson here.


Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook? Twitter? LinkedIn?


The answer is obvious – no.


To have the opportunity for real authority on the web and vast reach, you need a certain type of content that has depth and breadth. Every organization active on the social web needs at least one source of “rich content....

Jeff Domansky's insight:

Not all content is equal. Mark Schaefer shares why "rich content" needs to be the centerpiece of your social media strategy.

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How To Create Facebook Ads That Convert

How To Create Facebook Ads That Convert | Public Relations & Social Media Insight | Scoop.it

Facebook ads are growing in popularity now that brands are seeing how effective they can be.


But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire action.


Just like with any aspect of online marketing, the ability to create a successful ad is more of an art than a science. However, here are a few things you can do to create Facebook ads that convert....

Jeff Domansky's insight:

Very basic Facebook ad tips from Johnny Rosen.

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The 7 Best Tools to Present & Share Your PDF Files Online

The 7 Best Tools to Present & Share Your PDF Files Online | Public Relations & Social Media Insight | Scoop.it

Many websites now offer the facility of being able to host PDF files for easy viewing. The PDF file remains open inside a widget and you can scroll up and down while you read. From the latest Supreme Court rulings to a recipe for chocolate cake, you are likely to find all kinds of PDF’s hosted there.

These kinds of tools are also used to show leaked documents. Famous examples include an early draft of Quentin Tarantino’s “The Hateful Eight“, and 7,000 of Hillary Clinton’s emails.

Other tools enable you to easily convert to PDF. For example, if you have a PowerPoint presentation, you can export it to PDF, end up with better looking slides, and avoid the dreaded “Death By Powerpoint”.

So which are these sites and how do you use them?

Glad you asked. Read on to see some you will already know and use, while others will be less familiar....

Jeff Domansky's insight:

Here's an interesting alternative to boring PowerPoint presentations – consider using PDFs.

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How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors

How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors | Public Relations & Social Media Insight | Scoop.it

Do you know that over 80% of Slideshare’s 70 million monthly visitors come from targeted search?

This indicates that Slideshare is a great opportunity to get your brand tremendous exposure and build a relationship with the right audience.

But, it’s one of the most misunderstood platform by marketers. Only 15% of marketers used Slideshare in 2014. Since it’s an underused medium, it’s easier to get onto, for tapping into new audiences and generating traffic and leads.

Want a teaser of the results that you can expect from the presentation-sharing platform?...

Jeff Domansky's insight:

Slideshare is an underutilized source of quality traffic and business leads. Neil Patel shows how to get your share.

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15-Point Checklist for Worthwhile Content | SEJ

15-Point Checklist for Worthwhile Content | SEJ | Public Relations & Social Media Insight | Scoop.it

How many times have you hit that publish button, not 100% sure about your content and if it’s really worthwhile? A feeling that becomes more definite as weeks pass and you get fed up with waiting for your post to pick up traffic and results?

Whatever the case, there are things you should be doing before you hit the publish button to make sure you’re putting great content out there. Some of these to-do’s are for SEO purposes, others for readability, and yet others for the sake of organization.

That’s why you need a checklist.

I’ve seen too many publishers brain dump into their blog platform of choice and hit “Publish” with absolutely no strategy in mind. Then they don’t get traffic. No tweets. No comments. No results.


So you avoid the above no-results content scenarios, here’s my 15-point checklist to make sure you’re publishing great content. Ready? Let’s dive in!...

Jeff Domansky's insight:

Julia McCoy shares practical checklist to help you publish better quality content.

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Mind-Boggling Pace of Computing | Daily Infographic

Mind-Boggling Pace of Computing | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

The smartphone that is probably within arm’s reach of you now has more computing power than the Apollo missions to the moon. No, really. 

Before we get into the jaw-dropping info on this graphic, I would like to take a second to note that “teraflop” and “petaflop” are actual technical terms, and that that is awesome. Ok, back to business.

Not only is your smartphone more powerful than the Apollo missions, but your PS4 is more powerful than the late 90’s supercomputer that first beat a human at chess. 150 times more powerful, in fact. But here’s the thing that’s really going to bust your noggin – there’s more computing power in a singing birthday card than the entire Allied Forces possessed during WWII.

But the really fun stuff here is Moore’s Law and the future. Gordon Moore noted in the 70’s that the number of transistors in a dense integrated circuit was doubling approximately every two years, and predicted that it would continue to do so. In 2015 the man himself expressed doubt that his “law” would hold up for much longer, as the physical limits of cramming transistors onto a circuit is reached, but we’ll see! Quantum computing, I’m looking at you.

Dive deeper into the history of computing with this infographic about the evolution of the microprocessor....

Jeff Domansky's insight:

My iPhone 4 has more computing power than what was used on the Apollo mission? This is a thought-provoking infographic. 

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Jeff Domansky's curator insight, May 29, 5:25 PM

My iPhone 4 has more computing power than what was used on the Apollo mission? This is a thought-provoking infographic. 

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5 Delicious Landing Page Types Your Business Should Cook With

5 Delicious Landing Page Types Your Business Should Cook With | Public Relations & Social Media Insight | Scoop.it

The message is clear: lead generation is positively impacted by having more landing pages.


Now, let’s move on to the next question…What are the different types of landing pages your business could create?


In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....

Jeff Domansky's insight:

Sage landing page advice from Neil Patel.

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Why Marketing Needs To Promote The Product, Not The Promise - Forbes

Why Marketing Needs To Promote The Product, Not The Promise - Forbes | Public Relations & Social Media Insight | Scoop.it

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.

Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .

Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....

Jeff Domansky's insight:

By their nature, some products simply aren't "aspirational" so trying to promote them as such is a worthless exercise. Depends on the product in my opinion.

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73 Questions with a Marketer: Michael Brenner

73 Questions with a Marketer: Michael Brenner | Public Relations & Social Media Insight | Scoop.it

For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career.


But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and those struggling to find guidance are often left feeling lost and discouraged.


As part of a new series, 73 Questions with a Marketer (inspired by Vogue’s), I’ll interview marketers who I’ve either been personally fortunate enough to have as a mentor or those who have been amazing mentors for others in the industry. To kick off this series, it felt only appropriate to interview my most influential mentor, Michael Brenner.


Michael spent nearly 7 years at enterprise software company, SAP, as its first Head of Digital Marketing and first Head of Content Marketing. During that time, he built an award-winning content marketing program that continues to this day. From there, Michael joined content marketing software company, NewsCred, as Head of Strategy. It was here that I was fortunate enough to be hired by, work for and co-author a book with him. Most recently, Michael started his own consulting business, Marketing Insider Group, where he continues to help brands build successful content marketing programs....

Jeff Domansky's insight:

Here's a fun look at Michael Brenner, a leader in content marketing and social marketing.

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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.

To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months.

Here’s how it broke down…

Jeff Domansky's insight:

Lots of valuable blogging and content marketing insight from this new study by Buffer.

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52 Tips: How to Market on Instagram

52 Tips: How to Market on Instagram | Public Relations & Social Media Insight | Scoop.it

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram


Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked.


Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail.


Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app


Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....

Jeff Domansky's insight:

Great guide to better Instagram marketing from Wishbone!

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Public Relations & Social Media Insight | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.


To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.

Jeff Domansky's insight:

These ten businesses are successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels.

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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Public Relations & Social Media Insight | Scoop.it

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.


Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.


In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.


When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....

Jeff Domansky's insight:

Check out these 10 examples of excellent video marketing campaigns on Facebook.

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