Since 2009, investors have poured over half a billion dollars into wearable tech startups.
This isn’t surprising when you consider that wearable tech (including smart glasses, watches, and fitness bands) is still an early adopter market and already estimated to be worth $3 billion.
In 2016, estimates suggest that 100 million wearable tech devices will be shipped. That’s ten times the number of devices expected to ship in 2014.
So, how does this affect our jobs as marketers? What might we be doing differently in 2016 or 2020, if wearable technology reaches the level of adoption that’s expected?...