...The most important stage of your content campaign is to identify a gap within your industry that needs to be filled. You don’t need to reinvent the wheel here; in fact, I often look at ways to build upon existing popular content first before even coming up with new concepts.
Here are a few questions that you need to ask yourself when conceptualising your new content:
- What type of content performs well within your niche?
- Who is producing this content, and where are they publishing it?
- What is it that your target audiences are looking for?
To get an idea of what content works well within your niche, you can use a very handy free tool called BuzzSumo. BuzzSumo allows you to search through popular content based on a search query that you input. You can filter the content by type (i.e., article, video, infographic, etc.) and also by the number of social shares across each network....