In March, the “how to measure content” debate came in like a lion. It came out like a lion on steroids.
Were you following?
1. Chartbeat founder Tony Haile published an epic analysis of Internet reading trends in Time that garnered about 20,000 shares.
2. Contently’s own Paul Fredrich published a manifesto here on The Content Strategist, calling for death to pageviews and a long life for engaged time metrics.
3. And News Corp’s Raju Narisetti fought back at Poynter, saying pageviews are more than a so-called “vanity metric” and have real value for publishers.
Those were just three of the highlights....