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The Many Varieties of Whiskey | Visual.ly

The Many Varieties of Whiskey | Visual.ly | Public Relations & Social Media Insight | Scoop.it
From scotch to bourbon, this chart categorizes all the types of whiskey.
Jeff Domansky's insight:

A very tasty, and informative infographic.

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Jeff Domansky's curator insight, April 12, 2014 7:29 PM

A very tasty, and informative, infographic.

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Samsung Turned a Russian Building Into a Massive Digital Billboard

Why Samsung Turned a Russian Building Into a Massive Digital Billboard | Public Relations & Social Media Insight | Scoop.it

Samsung makes big smartphones and now has a clever way to advertise just how big they are in Europe.


This week, the brand installed a massive 80-by-40 meter digital billboard onto the side of a building that runs alongside the Volokolamsk highway in Sokol, Russia that plays up the size of the Galaxy S7 Edge phone, which has a 5.5-inch screen and weighs roughly 5.54 ounces. To compare, Apple's iPhone 6S has a 4.7-inch screen and clocks in at 5.04 ounces....

Jeff Domansky's insight:

Another very creative promotion from Russia with Samsung.

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Who (dis)likes advertising the most?

Who (dis)likes advertising the most? | Public Relations & Social Media Insight | Scoop.it

American adults are more apt to generally dislike (61%) than like (34%) advertising, according to arecent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a lot” by an almost 6-to-1 margin (28% vs. 5%) among the 1,000 adults surveyed. However, some groups have a more positive view of advertising’s likability than others.


The study breaks down its results by demographic group. Some key highlights from those results follow.

Jeff Domansky's insight:

Statista tells us who dislikes ads the most.

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15 Best SEO Friendly WordPress Themes for Highly Discoverable Content in 2016

15 Best SEO Friendly WordPress Themes for Highly Discoverable Content in 2016 | Public Relations & Social Media Insight | Scoop.it

It can be difficult to tell how well a theme is optimized for SEO as some of the features are sometimes hidden.

 

Highly optimized SEO is in the details and you can tell by how the code and features are described.
A well-designed theme would have clean code that search engines love. They would be built with SEO best practices which would focus on headings, Google rich snippets for posts and reviews, Google authorship, semantic HTML5 markup, CSS3, be responsive, etc. Some themes even give you some extra tools to help you customize and improve your SEO even further.


With these features in mind I found 15 themes that are SEO friendly and help make your content highly discoverable. A few of these are older themes but they’ve been updated and are great examples of clean code that’s SEO optimized. They’re in no particular order. Let’s take a look.

Jeff Domansky's insight:

Good list of SEO-friendly WordPress themes starting with the awesome Divi theme.

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Jean-François BARON's curator insight, Today, 3:51 AM

Un article très intéressant en anglais qui vous donnera une liste de 15 thèmes premium pour WordPress optimisés pour le référencement.

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The US smart home market has been struggling — here's how and why the market will take off

The US smart home market has been struggling — here's how and why the market will take off | Public Relations & Social Media Insight | Scoop.it
The US smart home market has yet to take off. Quirky's recent announcement that it was filing chapter 11 bankruptcy — and selling off its smart home business, Wink — highlights this well.

At its current state, we believe the smart home market is stuck in the 'chasm' of the technology adoption curve, in which it is struggling to surpass the early-adopter phase and move to the mass-market phase of adoption.

There are many barriers preventing mass-market smart home adoption: high device prices, limited consumer demand and long device replacement cycles. However, the largest barrier is the technological fragmentation of the smart home ecosystem, in which consumers need multiple networking devices, apps and more to build and run their smart home.
Jeff Domansky's insight:

Insight into the US smart home market and when and where it may take off.

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Jeff Domansky's curator insight, May 30, 11:14 PM

Insight into the US smart home market and when and where it may take off.

zagroscnc's curator insight, Today, 9:16 AM
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10 Excellent Examples of Video Marketing on Facebook

10 Excellent Examples of Video Marketing on Facebook | Public Relations & Social Media Insight | Scoop.it

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.


Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful.


In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered.


When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....

Jeff Domansky's insight:

Check out these 10 examples of excellent video marketing campaigns on Facebook.

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zagroscnc's curator insight, Today, 9:18 AM
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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Public Relations & Social Media Insight | Scoop.it

Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now.


For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.


So focusing just on sales would make you miss out on a major part of the buyer’s journey.


With marketing automation tools, you can influence this journey at different stages:


-. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points.


-. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor.


-. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from.


This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings.


Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....

Jeff Domansky's insight:

Useful tools for a Content Marketing toolkit.

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Steven Adams's comment, May 30, 8:58 AM
Thank u for sharing this with us.
donhornsby's curator insight, May 30, 1:42 PM
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy! 
BYO's curator insight, Today, 4:38 AM
7 Content Marketing Tools You Need to be Successful
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The 22 Worst LinkedIn Sins

The 22 Worst LinkedIn Sins | Public Relations & Social Media Insight | Scoop.it

We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin.


LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately.


Absolution is attainable, but only if you stop committing these crimes.


We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin....

Jeff Domansky's insight:

Take a look at these LinkedIn profile, connection, and interaction mistakes, and if any ring true for you, resolve to make good today.

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donhornsby's curator insight, Today, 9:20 AM
A very helpful checklist. Spend some time with this one!

(From the article): LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately. 

Absolution is attainable, but only if you stop committing these crimes. We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin.
Katharine Mudd's curator insight, Today, 11:26 AM
LI

Are you committing any of these LinkedIn sins? There are definitely a few things I will want to clean up. http://blog.hubspot.com/sales/the-worst-linkedin-sins#sm.00000jdubunvpdrqzmb2mpnjtiv16
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STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

STOP! VIEW THIS! 10-Step Checklist When Uploading to Slideshare

Before you upload your next presentation to Slideshare, here are a few things you might want to implement.

Jeff Domansky's insight:

Super, practical Slideshare presentation tips.

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Five places your business should source online reviews other than Google & Yelp | Search Engine Watch

Five places your business should source online reviews other than Google & Yelp | Search Engine Watch | Public Relations & Social Media Insight | Scoop.it

Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan.

According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local businesses, and 73% of consumers say positive customer reviews make them trust a business more.”

It’s no wonder Google and Yelp is so important to a business’s online success. Unfortunately, many companies stop there.

Believe it or not, there are actually many different online platforms and avenues you can take to get reviews for your business that will still add value, so it’s important you direct your consumers to write those stellar reviews in more places than just the top two....

Jeff Domansky's insight:

Lots of additional ways to get positive reviews to help build your business according to Search Engine Watch.

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Essential Chrome Extensions for Web Pros - 'Net Features - Website Magazine

Essential Chrome Extensions for Web Pros - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

There are many reasons why Chrome dominates the browser market, but one of those reasons is definitely its large library of extensions. In fact, Chromes extensions can help Web professionals with everything from taking screenshots to grammar. Discover some of the most essential extensions for Web pros below....

Jeff Domansky's insight:

These chrome extensions are valuable tools for every web user.

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How to Search on Google: 31 Advanced Google Search Tips

How to Search on Google: 31 Advanced Google Search Tips | Public Relations & Social Media Insight | Scoop.it

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.


On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.


The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....

Jeff Domansky's insight:

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

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Jeff Domansky's curator insight, May 28, 2:19 PM

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

 
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How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says

How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says | Public Relations & Social Media Insight | Scoop.it

No need to seek out the news. Today, we can just click around on cat videos and find it by accident.


A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook.


The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column.


Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media.


Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....

Jeff Domansky's insight:

We get a lot of our news on social media. I get that even though it is largely unfiltered and would better be described as "opinion." So much is unverified, not fact-checked -- an echo chamber. Case in point -- voters, let's not assume that opinions from would-be leaders are, in fact, knowledge. We need to get our news from many more than one source of social media in my opinion.

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News Use Across Social Media Platforms 2016

News Use Across Social Media Platforms 2016 | Public Relations & Social Media Insight | Scoop.it

A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1

But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?

As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.

News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases....

Jeff Domansky's insight:

No surprise, but we now get most of our news from social media.