Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to.
Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve their editorial planning discipline. Under the hashtag #OwnTheMoment, the service can be accessed without charge at https://twitter.twimg.com/OwnTheMoment.
At the site, users can see forthcoming events and activities over the next two months that might inspire their own editorial calendar. Each event contains Twitter tips and links to add the event to Google Calendar or Outlook. And, of course, there are plenty of nudges to remind users that buying some Twitter ads could really help!