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Samsung Told The Selfie Stops At The President | MediaPost

Samsung Told The Selfie Stops At The President | MediaPost | Public Relations & Social Media Insight | Scoop.it

Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in Hollywood doesn’t having any relation to the real politick of Washington, D.C. And so it is that headlines are calling out both Samsung and Boston Red Sox slugger David Ortiz for “punking” the President with a moment reminiscent of Ellen DeGeneres’ selfie-fulfilling prophecy at the Oscars that did, indeed, set a record for the most retweets....

Jeff Domansky's insight:

No you can't says the White House to marketers.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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US: To counter mass customer exodus, Chipotle turns to loyalty (5 May 2016, The Wise Marketer)

US: To counter mass customer exodus, Chipotle turns to loyalty (5 May 2016, The Wise Marketer) | Public Relations & Social Media Insight | Scoop.it

What's a little e coli among friends? That's the question US fast-casual dining chain Chipotle will soon be asking its best customers. After publicly eschewing the idea of launching a customer loyalty programme last year, Chipotle executives said on an earnings call last week that they aim to stem the flood of frequent diners abandoning the chain with - wait for it - a loyalty programme. Though the programme is likely to be temporary, Chipotle hopes it will reignite customer passion for bowls and burritos. The problem: Chipotle executives still seem to display a fundamental misunderstanding of the purpose of loyalty programmes.

The announcement was one of the only positives in an earnings call that can only be described as apocalyptic: same store sales fell nearly 30% in the first quarter of 2016 and the company posted a net loss of $26.4 million. The company has tried everything to pull out of the free fall: giving away millions of free burritos, BOGO offers, national advertising campaigns; nothing has worked. Money quote from reporter Virginia Chamlee over at eater.com:

"The aim is to target the most loyal Chipotle consumer — i.e. the one who visits 25 or more times per year. The company saw the largest declines among its top loyal (25+ visits a year) and its 'light' consumers (those that visit two to five times per year). Noting the decline in visits amongst its once most-loyal customers, [Chief Marketing and Development Officer Mark] Crumpacker said the company would love to get that 'habit' back up. "We do believe it's beneficial to us to get people back in the habit of visiting Chipotle [as often as they used to]."...

Jeff Domansky's insight:

Will a new loyalty program bring customers back to Chipotle after the E. coli crisis?

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Study: Online operating costs crushing brick-and-mortar retailers

Study: Online operating costs crushing brick-and-mortar retailers | Public Relations & Social Media Insight | Scoop.it

The cost of e-commerce is weighing heavily on brick-and-mortar retailers, who have successfully increased digital sales but thinned their margins in the process, according to a new study from retail strategy firm HRC Advisory released Tuesday. 

That shift has led operating earnings as a percentage of sales to decline by up to 25%, in part due to the major investments retailers are making in e-commerce and omnichannel plus the higher cost of e-commerce fulfillment, the study found. Returns of online orders are particularly expensive and returned merchandise is difficult to resell at full value, HRC added.

Although brick-and-mortar retailers have successfully increased their digital efforts, momentum is slowing. Online sales growth for 11 public department store chains fell from 39.3% in 2012 to 18.6% in 2015, HRC said, while the online sales growth rate for 22 specialty stores declined from 17.5% in 2012 to 9% last year....

Jeff Domansky's insight:

Profits for brick and mortar retailers are getting hit hard as they try to compete by offering e-commerce sales.

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4 “What’s Working NOW” Facebook Post Ideas

4 “What’s Working NOW” Facebook Post Ideas | Public Relations & Social Media Insight | Scoop.it
How is it going with getting your posts seen by your fans on Facebook these days?

Let me guess. You have great stuff that think your fans are going to love.

You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…

…CRICKETS! and a big UUUGGGHHH, what happened, right?

Low Facebook Reach is NOT Your Fault

I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.
Jeff Domansky's insight:

Kim Garst offers four excellent Facebook post ideas.

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New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner

New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content....

Jeff Domansky's insight:

Kristi Hines offers smart tips on new Facebook sharing options.

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Premium Native Vs. Programmatic Native: Which Offers More Engagment?

Premium Native Vs. Programmatic Native: Which Offers More Engagment? | Public Relations & Social Media Insight | Scoop.it

Gupta sees the market evolving in a bifurcated way: premium native vs. programmatic native.  He sees premium native as branded content and maintains that programmatic native is much closer to display advertising. While there’s a lot of excitement around programmatic native from the ad tech community, Gupta takes the contrarian view that native is premium content created by publishers -- and publishers alone. That’s in contrast to programmatic native, which is created by advertisers.

Gupta’s purist view is that premium native is focused on quality content and engagement, while programmatic native is focused on getting an audience at the lowest possible price. Further, “Publishers are starting to see that programmatic native is different than programmatic display,” Gupta says. “They’ve seen how programmatic display has eroded the value of their premium display business.”

Gupta says that while some premium publishers work with Outbrain and Taboola, they’re rethinking working with these partners because of a poor user experience and click bait. In addition, he says that programmatic native doesn’t offer a way to optimize for engagement. Gupta argues that if you’re a marketer and you buy ads on Outbrain and Sharethrough, you don’t know where those ads are going to run....

Jeff Domansky's insight:

Toby Elkin explains the differences between premium native and programmatic native advertising and which one offers more engagement.

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5 Creative Ways to Use Video Marketing

5 Creative Ways to Use Video Marketing | Public Relations & Social Media Insight | Scoop.it

One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:

  • Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015.
  • 96% of B2B companies use video as part of their online marketing strategy. 
  • Brands see a 157% increase in organic search engine traffic from videos.
  • Videos increase the likelihood of online purchases by 64%.
  • 70% of marketers say that video creates higher conversion rates than any other type of content.

 

Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....

Jeff Domansky's insight:

Here's why video is so important to your marketing strategies.

 
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Appolon Noel's curator insight, May 4, 10:40 AM
Curating and sharing these as tools are efficient in marketing your brand
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Twitter's new 'Connect' tab makes it easier to find accounts to follow

Twitter's new 'Connect' tab makes it easier to find accounts to follow | Public Relations & Social Media Insight | Scoop.it

Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.

Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.

To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.

Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....

Jeff Domansky's insight:

New Twitter Connect tab will help you find interesting accounts to connect with.

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Ad tech is having a premature midlife crisis - Digiday

Ad tech is having a premature midlife crisis - Digiday | Public Relations & Social Media Insight | Scoop.it

In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.”

This is, in many ways, patently unfair. The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. Few people fight its ascendency, but nagging questions have arisen based on outsized expectations.

Talk to brands and publishers, and the formulation is basically the same. There are plenty of tech vendors but not enough standards, driving marketer frustration to an all-time high. Consumers don’t trust ads, as evidenced by the rise of ad blocking. Meanwhile, venture capitalists are pouring less money into ad tech.

Too much complexity
The LUMAscape lays bare the sheer amount of fragmentation in ad tech: “There are too many vendors claiming they do too many things for too many people. It’s turned ad tech into a commodity market,” said Brian Ferrario, vp of marketing at programmatic ad company Drawbridge.

Jeff Domansky's insight:

According to the Gartner hype cycle, ad technology is stuck in the "trough of disappointment." What an interesting read from Digiday. 9/10

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10 Instagram Profiles Every Media Professional Should Follow

10 Instagram Profiles Every Media Professional Should Follow | Public Relations & Social Media Insight | Scoop.it
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
Jeff Domansky's insight:

Good list of Instagram accounts to follow.

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Friilance's curator insight, May 3, 5:28 AM

10 Instagram Profiles Every Media Professional Should Follow

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How to Create Social Media Contests That Convert : Social Media Examiner

How to Create Social Media Contests That Convert : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Looking for ways to improve your social media contests?

Want to know what works for other businesses?

Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.

In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....

Jeff Domansky's insight:

Contests can be a powerful promotional tool. Here's how to do it right from Social Media Examiner

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30 Insanely Useful Websites You Probably Don’t Know About

30 Insanely Useful Websites You Probably Don’t Know About | Public Relations & Social Media Insight | Scoop.it
The Internet never ceases to amaze; it’s simultaneously the best resource for learning, the biggest tool for relieving boredom, and – ahem – the best place to see cats.

Even if you’re an online ninja, you’ll never have seen it all – as of today, there are a mammoth one billion websites online. To put that into context, you’d have to visit a new page every second for 31 years to get through it all.

With that in mind, here’s our look at the top thirty websites that you probably don’t know about…
Jeff Domansky's insight:

And, there actually were a few sites I didn't know about…

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10 Myths about YouTube Users [Infographic] | Daily Infographic

10 Myths about YouTube Users [Infographic] | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.

The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.

As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....

Jeff Domansky's insight:

10 stereotypes about YouTube to note.

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Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Public Relations & Social Media Insight | Scoop.it

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....

Jeff Domansky's insight:

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.

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Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are?

Customers Are Not Commodities. Why Does Advertising Treat Them Like They Are? | Public Relations & Social Media Insight | Scoop.it
Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”

I believe that treating marketing – and the creation of customers – with supply-chain models is short-sighted and will be damaging for businesses and their customers. Why? Because is likens acquiring customers to buying commodity raw materials. It assumes that marketing is only a cost, and that customers are commodities. It doesn’t assume that customers are organic assets that can grow. As Wenda Millard famously warned us almost a decade ago at an IAB meeting, trading advertising like “pork bellies” will be damaging to our industry.

Wenda is and was right. Media should not be bought and sold like pork bellies, and not just because much of what makes media special can’t be captured in a real-time-bidded world, but because customers are not commodities, and treating them as such can only hurt businesses that do.
Jeff Domansky's insight:

Dave Morgan says when advertising treats customers like "pork bellies", they don't acknowledge the organic opportunities to grow audience relationships.

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How People Judge Your Authenticity

How People Judge Your Authenticity | Public Relations & Social Media Insight | Scoop.it

So people don’t trust brands – but what does that MEAN?

That they think you’re overcharging them?

That they’re worried you’ll lose their credit card information to hackers?

That they wouldn’t ask you to watch their cocker spaniel for the afternoon?

Mistrust comes from a disconnect between what you say and what you do.

A whopping 78% of people think that in general, brands are NOT open and honest. In fact, only 1 in 4 people thinks that brands actually do what they say they’re going to do – a level of mistrust typically reserved for badly behaved toddlers and black market organ dealers.

This doesn’t mean you or your business have necessarily made people feel misled – but it means you still have to work a lot harder to make up for the damaged caused by brands in general....

Jeff Domansky's insight:

It's the old adage – the gap between what you say and what you do is your authenticity.

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