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Budweiser, Google Top Ace Metrix Ranks | MediaPost

Budweiser, Google Top Ace Metrix Ranks | MediaPost | Public Relations & Social Media Insight | Scoop.it

Including puppies, much like babies, is certainly a way to grab attention — and Budweiser's iconic Clydesdales also bring majestic power to these ads," Peter Daboll, Ace Metrix CEO, tells Marketing Daily. "Budweiser has become particularly good at telling emotionally charged stories that are relevant to a broad audience. Both of these [Budweiser] ads are told nearly exlusively with well-chosen music and grand cinematography.


They are feel-good stories that took advantage of the diverse audience that watches the Super Bowl."Budweiser is followed by Google’s Oscar-inspired ads. Two more Super Bowl ads were the highest scoring ads for the quarter: Microsoft’s “Empowering” (Ace Score 710) and Hyundai’s “Dad’s Sixth Sense” (Ace Score 706), which are also two of only three ads to ever break 700 of more than 32,000 ads in the Ace Metrix database....

Jeff Domansky's insight:

Brand journalism, native advertising or just great creative. Call it what you will, emotional advertising works.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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How to Search on Google: 31 Advanced Google Search Tips

How to Search on Google: 31 Advanced Google Search Tips | Public Relations & Social Media Insight | Scoop.it

If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way -- and it’s not hard to learn.


On the other hand, even if you are a technology geek and can use Google like the best of them already, I still suggest you bookmark this article of advanced Google search tips. Then, you’ll then have the tips on hand when you're ready to pull your hair out in frustration watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.


The following advanced Google search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway....

Jeff Domansky's insight:

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

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Jeff Domansky's curator insight, May 28, 2:19 PM

Here's an oldie but goodie HubSpot post with 31 advanced search tips for conducting better Google searches so you can get to your results faster.

 
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How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says

How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says | Public Relations & Social Media Insight | Scoop.it

No need to seek out the news. Today, we can just click around on cat videos and find it by accident.


A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook.


The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column.


Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media.


Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....

Jeff Domansky's insight:

We get news a lot of our news on social media. I get that even though it is largely unfiltered and would better be described as "opinion." So much is unverified, not fact-checked -- an echo chamber. Case in point -- voters, let's not assume that opinions from would be leaders are, in fact, knowledge. We need to get our news from many more than one source of social media in my opinion.

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News Use Across Social Media Platforms 2016

News Use Across Social Media Platforms 2016 | Public Relations & Social Media Insight | Scoop.it

A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according to a new survey by Pew Research Center, conducted in association with the John S. and James L. Knight Foundation. In 2012, based on a slightly different question, 49% of U.S. adults reported seeing news on social media.1

But which social media sites have the largest portion of users getting news there? How many get news on multiple social media sites? And to what degree are these news consumers seeking online news out versus happening upon it while doing other things?

As part of an ongoing examination of social media and news, Pew Research Center analyzed the scope and characteristics of social media news consumers across nine social networking sites. This study is based on a survey conducted Jan. 12-Feb. 8, 2016, with 4,654 members of Pew Research Center’s American Trends Panel.

News plays a varying role across the social networking sites studied.2 Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%) get news on Twitter, and seven-in-ten Reddit users get news on that platform. On Tumblr, the figure sits at 31%, while for the other five social networking sites it is true of only about one-fifth or less of their user bases....

Jeff Domansky's insight:

No surprise, but we now get most of our news from social media.

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The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights

The Evolution Of Marketing: It's Not Limited To One Department Anymore - Insights | Public Relations & Social Media Insight | Scoop.it

Bryan Kramer once wrote, “Communication shouldn’t be complicated. It should just be genuine and simple, with the humility and understanding that we’re all multi-dimensional humans, everyone of which has spent time in both the dark and delightful parts of life.”

Content is the key to this kind of communication and your company’s fuel for building connections with these multi-dimensional humans in your network — and that stems far from a marketing-only initiative.

One of the biggest mistakes I see companies continue to make is believing that quality content should be created, distributed, and used only by the marketing team. This belief is not only false, but it’s also a dangerous mentality that dramatically limits your long-term growth.

Content Marketing Institute reported this year that almost three in four B2B marketers still don’t believe their organizations are effective at content marketing. As I’ve discussed in a previous piece on content marketing trends, we’re starting to see new strategies emerge for utilizing content and improving its effectiveness. A trending strategy that brands need to take advantage of now is the use of content by teams outside the marketing department to accomplish more goals....

Jeff Domansky's insight:

Here's a thoughtful post from Forbes about the evolution of marketing.

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7 Content Marketing Tools You Need To Be Successful

7 Content Marketing Tools You Need To Be Successful | Public Relations & Social Media Insight | Scoop.it

DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?

Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.

In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.

Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.

For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep....

Jeff Domansky's insight:

Good list of practical tools for content marketers.

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The ABCs of Facebook Marketing

The ABCs of Facebook Marketing | Public Relations & Social Media Insight | Scoop.it

Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation.


Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...

Jeff Domansky's insight:

Your extensive primer to the many possibilities in Facebook marketing.

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Steven Adams's comment, May 27, 4:09 AM
Beautiful post, Thanks for sharing.
VIRTUADM1N's curator insight, May 28, 3:15 AM
Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...
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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.
Jeff Domansky's insight:

Handy apps if you create content on the go.

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The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know | Public Relations & Social Media Insight | Scoop.it
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become very popular, generating thousands of new leads, from organic search, for Brian.

This article may not be as in-depth as Brian’s. Instead, I want to show you the 10 most important SEO tips that you need to know right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings, without risking a Google penalty.
Jeff Domansky's insight:

Neil Patel shares practical SEO tips.

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16 of the Best Website Homepage Design Examples

16 of the Best Website Homepage Design Examples | Public Relations & Social Media Insight | Scoop.it

You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.


For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.


That's right -- unfortunately, a lot of people still judge a book by its cover.What makes a website's homepage design brilliant instead of blah? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains....

Jeff Domansky's insight:

Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.

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Rieder: Newspapers haven't 'cracked code,' Buffett says

Rieder: Newspapers haven't 'cracked code,' Buffett says | Public Relations & Social Media Insight | Scoop.it

When I talked to Warren Buffett three years ago, he confided that he had a forbidden passion.


"It's almost unnatural how much I love newspapers," he said.


And he was acting on that love. Four years after saying that he wouldn't buy newspapers "at any price," the financial guru had started snapping them up. In his 2013 letter to shareholders, he and right-hand man Charlie Munger declared that they "believe that papers delivering comprehensive and reliable information to tightly bound communities and having a sensible Internet strategy will remain viable for a long time.


" It was a powerful vote of confidence for a reeling industry totally disrupted by the digital revolution.Buffett admits an 'almost unnatural' newspaper love.


So three years in, I wondered, how is Omaha's favorite Oracle feeling about those beleaguered ink-on-paper broadsheets and tabloids he adores? In a telephone interview Tuesday, Buffett sounded decidedly less bullish about their future.


His ardor is undiminished, but he fears newspapers don't love him back.


"We haven't cracked the code yet" as far as a viable business plan is concerned, he told me, speaking about his own holdings and the industry as a whole.


"Circulation continues to decline at a significant pace, advertising at an even faster pace. The easy cutting has taken place. There's no indication that anyone besides the national papers has found a way."...

Jeff Domansky's insight:

Can newspapers "crack the code" and find new business model? So far, no, says Warren Buffet.

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The Internet's 10 "Ugliest" Websites

The Internet's 10 "Ugliest" Websites | Public Relations & Social Media Insight | Scoop.it

Craigslist is one of the ugliest websites on the Internet. The home page is an indistinct wall of links and text, the site is tough to navigate, the postings are cluttered, and the design has barely changed in the past 15 years. At a time when websites are competing to offer the best digital experiences, Craigslist is the pinnacle of user unfriendliness. And that's exactly what makes it brilliant, says Pascal Deville.

Deville is founder of Brutalist Websites, a site dedicated to the most frustrating design on the web. The site takes its name from the controversial architectural movement Brutalism. To some, Brutalist buildings are poetry in concrete; to others, they're chilly monoliths. Web design, Deville argues, has a similar dichotomy. Here's how he describes a Brutalist website:

In its ruggedness and lack of concern to look comfortable or easy, Brutalism can be seen as a reaction by a younger generation to the lightness, optimism, and frivolity of today's web design.


Appropriately, Deville's website has some of the hallmarks of the content it espouses—a rudimentary layout, one of the most basic typefaces (Courier), an infinite scroll, and no tabs or ways to sort the dozens of blog posts....

Jeff Domansky's insight:

Yes they're ugly. But these websites have a little bit of charm.

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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | Public Relations & Social Media Insight | Scoop.it

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.


Yesterday I flew out to the Google Performance Summit and got an exclusive first look at the newest ad formats and features coming to Google. Here’s everything you need to know moving forward about these big changes coming soon to AdWords....

Jeff Domansky's insight:

Google announced big changes to AdWords coming soon, including much larger mobile ads, responsive display ads, local ads on Google Maps and more. Larry Kim has the details here!

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Beer label design trends taking it to the extreme - The Creative Edge

Beer label design trends taking it to the extreme - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

When the weather warms up, the arctic length of the supermarket beer aisle starts to beckon. And every year, when we venture over, we are amazed by the amount of design talent on display. Moreover, it is clear that the trends in beer label design are always changing.


The growth of the craft beer (a.k.a. artisanal, a.k.a. micro-brewed, a.k.a. small batch, whatever) industry appears to be unstoppable. In fact, there are so many bottles to choose from now, almost all of them thoughtfully designed, that it has become rather difficult for any one to stand out. Is it still possible to do so on the basis of a particularly good beer label design alone?


We think so.Here is our trend observation: the best examples of beer label design today do not take the middle road. They are either distinctly maximal (colorful, visually loud, eclectic and full of attitude) or minimal (confidently spare, geometric, typography-oriented, exuding elegance). Below we’ve rounded up our favorite recent examples of each type...

Jeff Domansky's insight:

With beer label design, the best way to stand out is often a super maximal approach or a very minimal one. Here 99 Designs rounds up great examples of each.

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5 Delicious Landing Page Types Your Business Should Cook With

5 Delicious Landing Page Types Your Business Should Cook With | Public Relations & Social Media Insight | Scoop.it

The message is clear: lead generation is positively impacted by having more landing pages.


Now, let’s move on to the next question…What are the different types of landing pages your business could create?


In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....

Jeff Domansky's insight:

Sage landing page advice from Neil Patel.

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