Public Relations & Social Media Insight
307.7K views | +163 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Why these are the ‘Ten Best Sentences’ | Poynter

The editors of American Scholar have chosen “Ten Best Sentences” from literature, and readers have suggested many more. They threw in an eleventh for good measure. This lovely feature caught me in the middle of a new book project, “Art of X-ray Reading,” in which I take classic passages such as these and look beneath the surface of the text. If I can see the machinery working down there, I can reveal it to writers, who can then add to their toolboxes.


With respect and gratitude to American Scholar, I offer brief interpretations below on how and why these sentences work:...

Jeff Domansky's insight:

Roy Peter Clark investigates why these are the "Ten best sentences" ever written. Recommended reading.  9/10

more...
Laurent Hendrick's curator insight, October 9, 2014 8:32 AM

Not even close.

There's no such thing as objectivity in literature, and anyone claiming being able to point the "10 best sentences" out of it, I'll call him a fool. "Best" is, by far, one of the 10 BEST overused and overlooked concepts.  

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner

New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content....

Jeff Domansky's insight:

Kristi Hines offers smart tips on new Facebook sharing options.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Premium Native Vs. Programmatic Native: Which Offers More Engagment?

Premium Native Vs. Programmatic Native: Which Offers More Engagment? | Public Relations & Social Media Insight | Scoop.it

Gupta sees the market evolving in a bifurcated way: premium native vs. programmatic native.  He sees premium native as branded content and maintains that programmatic native is much closer to display advertising. While there’s a lot of excitement around programmatic native from the ad tech community, Gupta takes the contrarian view that native is premium content created by publishers -- and publishers alone. That’s in contrast to programmatic native, which is created by advertisers.

Gupta’s purist view is that premium native is focused on quality content and engagement, while programmatic native is focused on getting an audience at the lowest possible price. Further, “Publishers are starting to see that programmatic native is different than programmatic display,” Gupta says. “They’ve seen how programmatic display has eroded the value of their premium display business.”

Gupta says that while some premium publishers work with Outbrain and Taboola, they’re rethinking working with these partners because of a poor user experience and click bait. In addition, he says that programmatic native doesn’t offer a way to optimize for engagement. Gupta argues that if you’re a marketer and you buy ads on Outbrain and Sharethrough, you don’t know where those ads are going to run....

Jeff Domansky's insight:

Toby Elkin explains the differences between premium native and programmatic native advertising and which one offers more engagement.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Creative Ways to Use Video Marketing

5 Creative Ways to Use Video Marketing | Public Relations & Social Media Insight | Scoop.it

One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the proof is in the data:

  • Video views on Facebook doubled from 4 billion per day to 8 billion per day in 2015.
  • 96% of B2B companies use video as part of their online marketing strategy. 
  • Brands see a 157% increase in organic search engine traffic from videos.
  • Videos increase the likelihood of online purchases by 64%.
  • 70% of marketers say that video creates higher conversion rates than any other type of content.

 

Video is undeniably important for businesses of all varieties, but that also makes it a competitive content marketing tactic. In order to stand out in the crowd, brands have to deliver their video content in original and engaging ways. Keep reading for five examples of how marketers can incorporate video into their content strategy creatively and earn those coveted shares....

Jeff Domansky's insight:

Here's why video is so important to your marketing strategies.

 
more...
Appolon Noel's curator insight, Today, 10:40 AM
Curating and sharing these as tools are efficient in marketing your brand
Scooped by Jeff Domansky
Scoop.it!

Twitter's new 'Connect' tab makes it easier to find accounts to follow

Twitter's new 'Connect' tab makes it easier to find accounts to follow | Public Relations & Social Media Insight | Scoop.it

Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.

Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.

To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.

Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....

Jeff Domansky's insight:

New Twitter Connect tab will help you find interesting accounts to connect with.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ad tech is having a premature midlife crisis - Digiday

Ad tech is having a premature midlife crisis - Digiday | Public Relations & Social Media Insight | Scoop.it

In the Gartner hype cycle, advertising technology is firmly stuck in the “trough of disappointment.”

This is, in many ways, patently unfair. The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. Few people fight its ascendency, but nagging questions have arisen based on outsized expectations.

Talk to brands and publishers, and the formulation is basically the same. There are plenty of tech vendors but not enough standards, driving marketer frustration to an all-time high. Consumers don’t trust ads, as evidenced by the rise of ad blocking. Meanwhile, venture capitalists are pouring less money into ad tech.

Too much complexity
The LUMAscape lays bare the sheer amount of fragmentation in ad tech: “There are too many vendors claiming they do too many things for too many people. It’s turned ad tech into a commodity market,” said Brian Ferrario, vp of marketing at programmatic ad company Drawbridge.

Jeff Domansky's insight:

According to the Gartner hype cycle, ad technology is stuck in the "trough of disappointment." What an interesting read from Digiday. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Instagram Profiles Every Media Professional Should Follow

10 Instagram Profiles Every Media Professional Should Follow | Public Relations & Social Media Insight | Scoop.it
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
Jeff Domansky's insight:

Good list of Instagram accounts to follow.

more...
Friilance's curator insight, May 3, 5:28 AM

10 Instagram Profiles Every Media Professional Should Follow

Scooped by Jeff Domansky
Scoop.it!

How to Create Social Media Contests That Convert : Social Media Examiner

How to Create Social Media Contests That Convert : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Looking for ways to improve your social media contests?

Want to know what works for other businesses?

Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.

In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....

Jeff Domansky's insight:

Contests can be a powerful promotional tool. Here's how to do it right from Social Media Examiner

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 Insanely Useful Websites You Probably Don’t Know About

30 Insanely Useful Websites You Probably Don’t Know About | Public Relations & Social Media Insight | Scoop.it
The Internet never ceases to amaze; it’s simultaneously the best resource for learning, the biggest tool for relieving boredom, and – ahem – the best place to see cats.

Even if you’re an online ninja, you’ll never have seen it all – as of today, there are a mammoth one billion websites online. To put that into context, you’d have to visit a new page every second for 31 years to get through it all.

With that in mind, here’s our look at the top thirty websites that you probably don’t know about…
Jeff Domansky's insight:

And, there actually were a few sites I didn't know about…

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Myths about YouTube Users [Infographic] | Daily Infographic

10 Myths about YouTube Users [Infographic] | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

I was recently offered a free cable subscription and I said “Why? I don’t have a TV, and all my shows are on YouTube.” I would like to think that none of the stereotypes listed here apply to me. Fortunately, usage statistics can shed light on the reality of negative stereotypes of YouTube users.

The stereotypes in this infographic are really stereotypes of internet users, or Internauts, in general. I think these negative generalizations came out of the fact that computers were largely marketed as toys for boys when personal computers were first coming out. Of course, computers, and the internet, are much, much more than that, but when people kept interacting with this thing that had been presented as a toy, it was interpreted by the wider public as immature and unhealthy.

As this infographic on the growth of the internet shows, internet use exploded in the decade between 2002 and 2012, and is only increasing as more and more of the world comes online. Sterotypes of internet users are going to die pretty quickly as the vast majority of people on earth join the ranks....

Jeff Domansky's insight:

10 stereotypes about YouTube to note.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why You Need to Own Your Review Content

Why You Need to Own Your Review Content | Public Relations & Social Media Insight | Scoop.it

Customer review content is powerful. Are you taking advantage of it, or letting another company benefit?


We’ve said it before but we’ll say it again – you need to own your review content, not let a third-party review site benefit from it. Reviews can boost your SEO, increase direct traffic, help you with online reputation management, and more. Make sure you’re getting these benefits.

It’s time to free your business from Yelp and other review sites and start using your valuable review content to earn SEO credit, direct traffic, and dynamic marketing content....

Jeff Domansky's insight:

This post looks at the value of customer reviews and you need to build them into your marketing and SEO strategies.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Wearable Technology at Work for Enterprise Business, Part 3 - Manufacturing | EnterpriseWear Blog

Wearable Technology at Work for Enterprise Business, Part 3 - Manufacturing | EnterpriseWear Blog | Public Relations & Social Media Insight | Scoop.it

Welcome to Part 3 of our latest blog series giving you early access to the upcoming BrainXchange-Hewlett Packard Enterprise white paper. In Parts 1 and 2, we shared examples from the automotive and heavy equipment industries. Today, we will look at how a thread manufacturer could employ an advanced collaboration platform like HPE’s MyRoom/VRG along with wearable technology to better support and train the end users of its products....

Jeff Domansky's insight:

Part Three in a six-part series on wearable technology at work.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Get your copy of the Bazaarvoice CGC Index

Get your copy of the Bazaarvoice CGC Index | Public Relations & Social Media Insight | Scoop.it

Welcome to the modern state of consumer behavior. Today, people express their opinions about products and brands freely in the form of reviews, questions and answers, social media posts, pictures, videos, and even quick chat comments.

At BAZAARVOICE, we call this consumer-generated content (CGC).

CGC refers to all forms of digital content that people create about a product or service they have experienced, used, purchased, or considered. CGC can be everything from a critical rating to a comprehensive review, a picture, a video, or a brief comment; it can be a rich, experiential story, or an uncontrollable emotional outburst. Far more often than not, the time and effort to create and share this content is driven by the will of people to help, inform, protect, entertain, or inspire confidence in other consumers.

These are the people we know, love, and specialize in: both the advocates and detractors. Their voices help brands and retailers connect with others when and where they shop....

Jeff Domansky's insight:

Learn how consumer-generated or user-generated content can help build your business.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

New redesigned search experience, customizable movies, and more

Rolling out…

New redesigned search experience, customizable movies, and more<br/><br/>Rolling out… | Public Relations & Social Media Insight | Scoop.it

Rolling out now, the latest Google Photos update helps you find your photos faster with a new search bar. Start searching in one tap, or scroll down after tapping on the search bar to see faces, places, and photo types from your library.

In addition, Google Photos now offers the ability to customize automatically created movies with your own music, photos, and videos, so it’s easier than ever to make the perfect video after a holiday or trip. It’s also perfect for Mother’s Day – which you knew was coming up on May 8, right?

Finally, it’s now possible to rename or delete device folders you’ve created and manage your photos on SD cards by adding a new folder, copying, and moving photos.

These changes make Google Photos faster and easier to use than ever, and will be coming soon to iOS.

Jeff Domansky's insight:

The new Google Photos may (or may not) search photos better but from the comments, many users feel essential features were taken away and other potentially better features were not added. Time will tell.

more...
Arnaud Dubois's curator insight, May 2, 6:15 AM
Google innovates constantly and now it's their Google Photos which gets an update. Easy and fun customization of your photos is around the corner !
Scooped by Jeff Domansky
Scoop.it!

Does Your Spokescharacter Help Create A Memorable Story?

Does Your Spokescharacter Help Create A Memorable Story? | Public Relations & Social Media Insight | Scoop.it
Fundamentally, advertising researchers retrieve brand memories from the mind of a consumer through two different ways—recall and recognition. It’s the difference between recalling a person’s name or recognizing the face of someone you met before. Of the two, recognition goes deeper, into the non-verbal, more primitive parts of the brain.

 

As it relates to spokescharacters, a recognizable one works to personify the brand, providing meaning and a stronger relationship with the brand in the mind of the consumer. For example, Tony the Tiger can evoke many more positive associations than simply reading, “Frosted Flakes.” Or, when trying to remember which cake mix to buy, visions of the cute little Dough Boy may be more quickly retrieved than the name, Pillsbury.

The question then becomes how can a brand effectively use a spokescharacter in advertising?

Spokescharacter as the brand personified:
Spokescharacters used to personify the brand embody the most important attributes for their brands. Their job is to primarily reinforce these attributes and give the brand a face to go along with the name.

Jeff Domansky's insight:

Is your spokescharacter doing the job asks Sonya Duran in MediaPost?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Netflix Knows Which Pictures You'll Click On--And Why

Netflix Knows Which Pictures You'll Click On--And Why | Public Relations & Social Media Insight | Scoop.it

A powerful picture is an incredibly efficient tool: The human brain can process an image in just a few milliseconds, so the right picture can spark someone's interest and convince a viewer it's worth exploring a new show in a single glance. Which is why, in 2014, Netflix began gathering consumer research specifically about the images on its service.

The research indicated that looking at images not only prompted users to watch content, but accounted for a whopping 82% of their time spent browsing (as opposed to, say, reading movie titles or descriptions). In other words, the images mattered almost four times more than the text describing the storyline. Members also spent only 1.8 seconds considering each title. "We know that if you don't capture a member's attention within 90 seconds, he or she will likely lose interest and move on to another activity," says Nick Nelson, Netflix's global manager for creative services. "Images become the most efficient and compelling way to help them discover the perfect title as quickly as possible."

Recently, Netflix—which is famously tight-lipped about its own data—has been doing experiments to better understand which images capture our attention and why, and shared some of its findings with Fast Company as well as in a post on its blog. The effort was both science and art: Data scientists analyzed user statistics, while creative teams considered the colors, emotions, and words that appear on pictures. The company tests several images for a single show or movie to try to discover what makes members click. Its first lesson was that images had to be high quality in order to draw viewers in. "We saw one clear thing," Nelson says. "Using better images to represent content significantly increased overall streaming hours and engagement."...

Jeff Domansky's insight:

Fast Company shares some valuable insight on images from Netflix research, including the need for high quality images. Recommended reading.  9/10

more...
Marc Kneepkens's curator insight, Today, 7:39 PM

Netflix know the power of #images. They analyzed the behavior of their clients browsing movies and how that correlates to their choices. The images or four times more important than title or descriptions.