This week, we focus on the art and science of social selling. One insight that emerged from our most recent Gartner Social Marketing Survey(subscription required) is that most digital marketers are only beginning to explore this rich tundra.
Highlighted research this week provides advice on choreographing your social selling moves:
1. How to use social behavior to trigger buying behavior
2. How to turn social marketing activities into sales
3. How to choose a social storefront....