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How Apple's Famous "I'm A Mac" Ads Branded Fanboys For Life

How Apple's Famous "I'm A Mac" Ads Branded Fanboys For Life | Public Relations & Social Media Insight | Scoop.it

Few ad campaigns in recent times have been as memorable as the "Hello, I'm a Mac, and I'm a PC" series from a few years back. The ads showed Justin Long as the hip embodiment of Mac users and John Hodgman as the stiff personification of PC folk. Never mind that Hodgman is unquestionably cooler than Long; the point of the ads presented viewers with a question put best by Seth Stevenson at Slate: "Would you rather be the laid-back young dude or the portly old dweeb"?

At its core, the campaign suggested that people who buy Macs have fundamentally different personalities than those who prefer PCs. But there's a long history of evidence failing to find any meaningful personality differences between users of competing brands. One review from the 1970s reported that the majority of studies revealed a weak connection between personality and consumer behavior at best, and in some cases none at all....

Jeff Domansky's insight:

This research study may surprise you if you remember the Mac vs PC ads that stopped running on TV more than five years ago. Has it been that long?

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Reading Roundup: What's New in Blogging Lately?

Reading Roundup: What's New in Blogging Lately? | Public Relations & Social Media Insight | Scoop.it

It’s a rainy and cool weekend here in Melbourne, and I’m looking forward to reading something inspirational with several (ok many several) cups of tea. These have been an excellent start!


How Facebook Decides Who Sees Your Updates | Edgar


Oh. Wow. This was interesting and confusing and a complete rollercoaster of emotion. Now, if you’re like most bloggers, you’ll have set up your Facebook page to share your stuff. One of the tips shared in this article from the people at Facebook is… “avoid promotion”. Yay. Ah but all hope is not lost – they have other pretty solid tips to help you lift your Facebook algorithm game. I wrote them down in all caps.


5 Secrets of Selling to a Small Blog Audience | Be a Better Blogger


Not all of us are rolling in millions of unique pageviews a month, but we still have an audience. I think these are pretty solid ideas to help you make the most of what youdo have – and I loved her take on small blogs and advertising.


How to Make Money When Your Blog is Brand New | Blog Tyrant


A fantastic and very practical guide to earning an income right from the start. Couldn’t agree more!...

Jeff Domansky's insight:

Stacey Roberts shares an excellent reading list for bloggers. Recommended reading! 9/10

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We've Been Approaching The Internet Of Things All Wrong

We've Been Approaching The Internet Of Things All Wrong | Public Relations & Social Media Insight | Scoop.it

For years now, we've been hearing about how the Internet of Things will connect every object in our homes. And for years, the vast majority of those objects stay dumb.

"What companies are struggling with when it comes to the broad label of the IoT on the consumer side is what the actual problem trying to be solved is," says Rob Chandhouk, president of the sensor startup Helium. "Look at Samsung's new smart fridge, which they're marketing as the hub for your home. Do you think of your refrigerator as a hub?"

Chandhouk doesn't believe that the IoT will be making any big breakthroughs with consumers any time soon. Instead, Helium is betting big IoT's real utility is on the commercial and industrial side of things. It looks like numerous big players agree, based on a recent $20 million Series B funding round including Alphabet's investment arm GV, previously known as Google Ventures. But it's another investor in the latest round that gives us our clearest hint of where IoT is going: Munich Re, an insurance and risk management company....

Jeff Domansky's insight:

Helium is betting that IoT will move to commercial and industrial applications before consumer products get a foothold. And there are some good examples that show the direction seems right.

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Jeff Domansky's curator insight, Today, 4:38 AM

Helium is betting that IoT will move to commercial and industrial applications before consumer products get a foothold. And there are some good examples that show the direction seems right.

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Here's A Toolkit For Creating A Loyal Instagram Following

Here's A Toolkit For Creating A Loyal Instagram Following | Public Relations & Social Media Insight | Scoop.it

Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.

Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.

According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."

Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales.

 

The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....

Jeff Domansky's insight:

Really practical toolkit for growing your Instagram network.

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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Public Relations & Social Media Insight | Scoop.it
Now to be honest, sometimes the resources they send are great, and from time to time I’ll even link to them.

But what would go SO much better would be if someone offered me something, anything related to what I’m working on.

So, in light of this movement towards depersonalization, I’m going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.

Here are 11 ways to build a relationship before asking for something in return.
Jeff Domansky's insight:

Dave Schneider shares smart influencer marketing tips.

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Newspaper Reporter Is The Worst Job In America

Newspaper Reporter Is The Worst Job In America | Public Relations & Social Media Insight | Scoop.it

As if the newspaper business didn’t have enough trouble already, the position of “newspaper reporter” has been named the single worst job in the United States – again.

The extremely dubious honor was conferred on the beleaguered industry by CareerCast, which offers job listings in local and niche job markets. While it’s probably not much comfort, a number of other traditional media careers are also in the doghouse.

According to CareerCast’s list of the 400 best and worst jobs, newspaper reporter came in at the very bottom with a median salary of $37,200 for a print reporter, plus a negative growth outlook for the industry of -9%....

Jeff Domansky's insight:

Not a surprise, but if I was a reporter I would look at reinventing, retraining and repositioning into social media or PR where salaries are more substantial.

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Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards?

Canadian Banking Ad Asks, What If Dogs Had Their Own Debit Cards? | Public Relations & Social Media Insight | Scoop.it
That dog won't hunt, but it will rack up debt via chew-toy impulse buys. Canada's Zulu Alpha Kilo is well known for elaborate self-promotions, like its recently revamped agency website poking fun at agency websites. But the shop does have real clients,...
Jeff Domansky's insight:
Pure Friday fun and creativity.
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I Spent A Week Talking to a Millennial Chatbot Character on Facebook

I Spent A Week Talking to a Millennial Chatbot Character on Facebook | Public Relations & Social Media Insight | Scoop.it

For the past week or so, I’ve been engaged in a running Facebook Messenger conversation with an impulsive, irresponsible twentysomething named Jessie. She uses all caps when excited; chats with me during job interviews and dates; consults me about her bad decisions; and sometimes even follows my advice.


She is also, I should mention, a chatbot—an automated script being served to me by a computer program. But don’t judge me too harshly for spending time with her. Our conversation is also a game and a story, and Jessie is a narrative vehicle with whom, like a character in a novel, it is possible and even enjoyable to empathize.


Last week, Facebook joined companies like Kik and Microsoft by inviting any company to build a chatbot for its Messenger platform. The typical hypothetical examples were transactional.


An airline might build a bot that helps passengers book tickets. OpenTable might build one to take restaurant reservations. Uber could build one through which its users hail a ride. But if chatbots are, as we’ve been promised, the next evolution of apps, some of them will surely be games. It was the job of Rod Humble, the game developer who created Jessie, to figure out what that meant....

Jeff Domansky's insight:

Chatbots as entertainment are a surprisingly compelling new art form.

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Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates]

Design School's Ultimate Guide to Designing With Backgrounds [With Ready-to-Use Templates] | Public Relations & Social Media Insight | Scoop.it

In order to arrange your design, you need a place to start. Backgrounds are the foundation of your graphics — it helps pave the path to forming a successful composition.


Textures and colors help create depth and contrast, allowing your graphics to stand out and get noticed. Well composed images can help create space for you to overlay text, while visually communicating your message at the same time.


Using a background can help give your designs more context and provide a visual element to help support your content.


Bonus: We’ve designed most of the images in this article as templates for you to personalize! To use them for your own stuff, just click them and they’ll be ready to edit in your Canva account (No Canva? It’s free!). 

Jeff Domansky's insight:

Blogging or designing visuals? Learn these background design tips to make your message pop.

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rodrick rajive lal's curator insight, April 26, 4:10 AM
The post contains some interesting design tips on working with backgrounds with some ready-to-use templates thrown in!
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Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram | Public Relations & Social Media Insight | Scoop.it

Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers.


Innovid, a company that powers campaigns for publishers including CBS, MSN, Crackle, Hulu and Roku, is launching a beta program to make its interactive video ads compatible with social posts. Innovid's advertisers include Microsoft, Mondelez and Target.


British tea and coffee brand Taylors of Harrogate ran a campaign last December to test the technology.


A 30-second video featured a button in the corner of the screen. When users scroll over it, they can take a quiz to find their perfect coffee flavor, buy products from retailers including Sainsbury's and Asda and sign up for emails.


The new format resulted in a 35 percent engagement rate with 4,400 likes, more than 250 comments and 400 shares....

Jeff Domansky's insight:

New interactive ad concepts deliver ROI.

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Friilance's curator insight, April 21, 9:02 PM

Brands Can Now Create Interactive Video Campaigns on Facebook and Instagram

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Video Mistakes We've Made So You Don't Have To! | Video Pep Talk

Video Mistakes We've Made So You Don't Have To! | Video Pep Talk | Public Relations & Social Media Insight | Scoop.it

Mistakes happen, especially when you’re getting started with video. But, just because you made a mistake doesn’t mean you didn’t learn anything from it.


Rocky hosted a Blab along with special guests Britney Clapp & Drew Keller where he talked all about video mistakes our team has made and what we learned from those mistakes.


Here’s some of the biggest mistakes we’ve made...

Jeff Domansky's insight:

Very practical smartphone video tips.

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App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster

App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget Blockbuster | Public Relations & Social Media Insight | Scoop.it

Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a commercial that will knock a buyer's socks off.


Letgo and agency Crispin Porter + Bogusky just introduced the "Commercializer." It's an ingenious addition to the second-hand selling app that takes whatever you're trying to offload and seamlessly inserts it—using motion blur, image blending, motion tracking, color correction and rotoscoping technology—into one of four comical, big-budget ad parodies.


You choose a theme—'80s action-movie trailer, home-shopping segment, prescription-drug ad or overwrought perfume spot. Then, the Commercializer scrapes your letgo profile and specific listing to integrate the item you're selling, its description and price into an amusing ad that you can share with friends. ...

Jeff Domansky's insight:

Cool concept!

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4 Ways to Create High-Ranking Content in Competitive Industries - 'Net Features - Website Magazine

4 Ways to Create High-Ranking Content in Competitive Industries - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Drowning in the sea of content? You're not alone.

Site quality is factored heavily in search ranking, and one of the most important aspects used by Google to determine site quality is content. After the Panda update, a large number of websites with low-quality content (e.g., content farms), duplicate content and otherwise bounce-worthy material (e.g., keyword-stuffed content) took a huge hit.

Over the years, there has been a big shift in the amount of quality content on the Internet, especially in tech where every provider has a blog, whitepapers and other material for lead-generation efforts or in fashion, where every retailer has lists, videos and creative uses of user-generated content (UGC). Content farms are fewer and many websites are focusing on user experience (rather than just ranking) when creating content....

Jeff Domansky's insight:

Practical tips on creating high-ranking content in competitive industries.

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Online video delivers 50% higher ROI than TV ads claims YouTube with econometric findings

Online video delivers 50% higher ROI than TV ads claims YouTube with econometric findings | Public Relations & Social Media Insight | Scoop.it

YouTube is using Ad Week Europe to underline the change in consumers’ media consumption patterns with a study claiming that online video ad units deliver up to 50 per cent more return on investment (ROI) when compared with TV.

To add credibility to its claims that online video adds a higher ROI than TV, the online video sharing service has paired with Dentsu Aegis Network-owned consultancy Data2Decisions to apply Market Mix Modelling and Ecosystem Modelling techniques of analyse the sales impact of YouTube, as well as identifying the optimal level of spend through budget optimisation simulations.

The analytics firm concluded that brands should invest more of their media budgets on YouTube. Specific points in the study included:

1.    At current budgets, online video delivers 50 per cent higher ROI than TV advertising - this also holds true for YouTube
2.    In the studies completed so far, the YouTube investment should be increased by between two and six times
3.    In the optimised media budgets, between five per cent and 25 per cent of the total  AV budget should be invested in YouTube...

Jeff Domansky's insight:

More proof and research showing that video delivers higher ROI.

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malek's curator insight, April 20, 3:17 PM

Google pissed off TV ads industry

 

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Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks

Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks | Public Relations & Social Media Insight | Scoop.it

It's not a one-size-fits-all solution.


For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.


To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you....

Jeff Domansky's insight:

Learn about the strengths and weaknesses of the six major social networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat.

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Introducing Hover, An AI-Powered Indoor-Safe Camera Drone

Introducing Hover, An AI-Powered Indoor-Safe Camera Drone | Public Relations & Social Media Insight | Scoop.it

MMost popular consumer drones are affordable quadcopters robust enough to fly outdoors and snap photos or video. But they don’t work very well inside buildings. The startup Zero Zero Robotics is coming out of stealth mode to announce its first product, Hover Camera, a small drone specifically designed with no exposed propellers to safely shoot footage indoors.

Hover does exactly what it sounds like: Turn it on and it hovers in midair wherever you leave it. Hover is more a flying camera than a joyriding drone, and the controls on its paired smartphone app are for delicately repositioning it, not zooming to atrial heights. But the real breakthrough feature is its sophisticated AI programming that not only keeps the platform exceedingly leve, it uses face and body recognition to lock on to a subject and slowly follow them around autonomously.

"We had a few design goals in mind: Create a personal flying camera that’s portable and very safe, but also super easy to use for everyone," says the CEO and founder of Zero Zero Robotics, Meng Qiu Wang. "Most of the drones on the market fall short in these three aspects. We wanted to up the game to the next level...."

Jeff Domansky's insight:

Cool tool and interesting marketing possibilities with this indoor-safe camera drone.

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