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50 Most Influential Content Marketers | Social Media Today

50 Most Influential Content Marketers | Social Media Today | Public Relations & Social Media Insight | Scoop.it
I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad that I made the cut. Not sure I deserve it but I’ll take what I can get.
Jeff Domansky's insight:
This list of influencers includes brand leaders, marketers, publishers and bloggers. Worth a look to see if you can find some new ones.
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Introducing Hover, An AI-Powered Indoor-Safe Camera Drone

Introducing Hover, An AI-Powered Indoor-Safe Camera Drone | Public Relations & Social Media Insight | Scoop.it

MMost popular consumer drones are affordable quadcopters robust enough to fly outdoors and snap photos or video. But they don’t work very well inside buildings. The startup Zero Zero Robotics is coming out of stealth mode to announce its first product, Hover Camera, a small drone specifically designed with no exposed propellers to safely shoot footage indoors.

Hover does exactly what it sounds like: Turn it on and it hovers in midair wherever you leave it. Hover is more a flying camera than a joyriding drone, and the controls on its paired smartphone app are for delicately repositioning it, not zooming to atrial heights. But the real breakthrough feature is its sophisticated AI programming that not only keeps the platform exceedingly leve, it uses face and body recognition to lock on to a subject and slowly follow them around autonomously.

"We had a few design goals in mind: Create a personal flying camera that’s portable and very safe, but also super easy to use for everyone," says the CEO and founder of Zero Zero Robotics, Meng Qiu Wang. "Most of the drones on the market fall short in these three aspects. We wanted to up the game to the next level...."

Jeff Domansky's insight:

Cool tool and interesting marketing possibilities with this indoor-safe camera drone.

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6 Powerful Reasons Why you Should include Images in your Marketing - Infographic

6 Powerful Reasons Why you Should include Images in your Marketing - Infographic | Public Relations & Social Media Insight | Scoop.it

This can be broken into three phases as we enter the age of visual culture and language.

Phase One: Massive increase in photo creation

Ten percent of photos taken by humankind took place in the last 12 months

Phase Two: The Rise of Image Centric Social Networks

Photos are becoming the “universal language”.1 The fastest growing social media networks are not surprisingly Facebook, Tumblr and Instagram.

These social networks are the names on everyone’s lips as they have embraced the visual medium and have made it easy to upload and share images and photos online.

Phase Three: Images become Interactive

Pinterest is one of the first platforms that allows you to interact with static images and Luminate’s image apps (which are used by more than 100 million consumers) is also an example.

So how and why should you use images in your business communications, marketing and social networks?...

Jeff Domansky's insight:

Jeff Bullas shares visual marketing tips and an infographic that shows why images matter.

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How to Find Amazing Content That No One Knows About...Yet

How to Find Amazing Content That No One Knows About...Yet | Public Relations & Social Media Insight | Scoop.it
Sending a newsletter in itself is not difficult. But curating an excellent newsletter that people love and find valuable is much more challenging. Creating a successful newsletter takes a lot more thought and effort than linking a handful of articles in an email template. You need a trusted arsenal of content curation tools to help you manage all the content.

Let’s take a closer look at what it takes to be a curator, the content curation tools available to you, and how you can find content that few people are already sharing. To get started, there are three things a curator should do before they start to source their content.
Jeff Domansky's insight:

Here's a useful post that shows how curators can work best and looks at 10e best curation tools available.

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How to Increase Your Authority with Evergreen Content

How to Increase Your Authority with Evergreen Content | Public Relations & Social Media Insight | Scoop.it

A great majority of the blog content you read, you never read again.


When was the last time you went back and soaked in the glory of this article about Craft-Toberfest? What is “Craft-Toberfest” anyhow? Does anyone care?


Ok I confess, the Craft-Toberfest piece is mine. It might not be the best example of a disposable post. Someone could come back to it next October. But by then there will be newer articles about Oktoberfest.


How about this – by the end of this article I’ll come back to it and we’ll see if it meets any evergreen qualifications....

Jeff Domansky's insight:

Evergreen content is timeless, which makes it the type of content people love to link to, share and go back to time and time again.

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Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional | Public Relations & Social Media Insight | Scoop.it

It's a tragic day, as one of the most gifted musicians of the modern era has passed.


Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind.


Brands, as they usually do, tried to join the conversation about Prince online with mostly-purple-clad homages. That's challenging in the best of times—and doubly hard when the conversation is mostly one giant outpouring of grief. Not every brand managed it well. As of this writing, at least two brands have had second thoughts about their posts and deleted them outright. Many others remain up, though some are clearly in questionable taste—mostly because they feel overly self-promotional....

Jeff Domansky's insight:

Another icon has left us and brands prove once again that self-promotion gets in the way of real feeling and sincerity and generates well-deserved scorn. These are loud marketing fails and they should be signed up for sensitivity training.

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100 Brilliant Color Combinations: How to Apply Them to Your Designs

100 Brilliant Color Combinations: How to Apply Them to Your Designs | Public Relations & Social Media Insight | Scoop.it

Color makes a design come alive.It can attract attention, set a mood, and even influence our emotions and perceptions.

 

But sometimes it can be hard to know where to start when choosing a color palette for your design project.

 

So we’ve done the hard work for you— giving you 100 color combinations inspired by nature, food & drink, travel, and everyday items.

 

Want to use these color combinations in Canva? Click here to sign up for free if you haven’t already (if you haven’t — are you kidding me?!).

 

Canva lets you change the colors of your design by entering the hex code in the color menu. Check out the video below for a quick tutorial on how...

Jeff Domansky's insight:

A stunning collection of color palettes inspired by food, nature, travel and everyday items. Free to download in Canva! Recommended reading!  9/10

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10 Blogging Infographics to Achieve "All-Star Blogger" Status

10 Blogging Infographics to Achieve "All-Star Blogger" Status | Public Relations & Social Media Insight | Scoop.it

What’s even better is to learn how each of these elements should be used with blogging through the use of powerful and engaging infographics. Once you have a good idea on what type of blogger you want to be and how you are going to start scaling up your content and reaching new audiences, then it’s time to set your sights on how having a blog can really change your life and business for the better!


Now let’s take a look at ten unique infographics that will help you get to “All-Star Blogger” status at a faster pace....

Jeff Domansky's insight:

These 10 unique blogging infographics will help you get to "All-Star Blogger" status at a fast pace by breaking down exactly what you need to do.

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Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles - The Buffer Blog

Social Media From Your Couch, and Other Tips For Managing 100+ Social Profiles - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

Some people go to great lengths to find the best ways to share to social media.Social media management tools definitely help, and so too do the workflows and tactics that social media marketers discover to save time each and every day.


This is especially true for busy marketing agencies who run social media marketing in addition to a host of other duties. The folks at iM Image Marketing, a digital agency from Youngstown, Ohio, most definitely fit this description, juggling social media management on top of web design, branding, and so much more.


Their team manages more than 100 social profiles! And they do so with some really smart workflows that help them save time and gain great results for their clients. The iM team was kind enough to sit down with us and share some of these secrets. Here’s a bit more about how they do it....

Jeff Domansky's insight:

Kevan Lee shares a story of social marketing agency iM and practical tips on how to make 100 + social profiles.

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7 Tactics to Maximize the Value of Facebook Custom Audiences | Razor Social

7 Tactics to Maximize the Value of Facebook Custom Audiences | Razor Social | Public Relations & Social Media Insight | Scoop.it

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement.


You could even change your ad based on what aisles they visited.


…the products they picked up


…the part of the shop they visited


…which cash register they went to


….or didn’t go to.


Powerful? Yes!!! Facebook custom audiences are this and much more...

Jeff Domansky's insight:

Are you using Facebook custom audiences to build lists of people you can target with ads in Facebook? Powerful feature, check it out.

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This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person

This Brand's Amazing New Logo Responds to Voice and Looks Different to Each Person | Public Relations & Social Media Insight | Scoop.it

Brands talk endlessly about attention to individual customers. But Brazilian telecom company Oi has extended that idea to its very logo—a shapeshifting mark that responds to sound and looks different to every customers who speaks to it.


"We developed an interactive approach to the identity, experimenting with sound and touch activation, so that there could be as many subtle variations of the Oi logo as there are people who interact with it," says Wolff Olins, the design shop behind it.


Wolff Olins worked with digital art and design studio Onformative on the concept. Onformative built bespoke software that allows anyone to animate the Oi logo with any sound at all—including voice, but other things like music too—and then to save their own unique version based on that sound input....

Jeff Domansky's insight:

Shape-shiting logo really is innovative.

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Crowd Wisdom -- Revisited

Crowd Wisdom -- Revisited | Public Relations & Social Media Insight | Scoop.it

Since James Surowiecki published his book “The Wisdom of Crowds,” the common wisdom is that we are commonly wise. In other words, if we average the knowledge of many people, we’ll be smarter than any of us would be individually. And that is true -- to an extent. But new research suggests that there are group decision dynamics at play where bigger (crowds) may not always be better.

A study by Iain Couzin and Albert Kao at Princeton suggests that in real-world situations, where information is more complex and spotty, the benefits of crowd wisdom peak in groups of 5 to 20 participants, and then decrease after that. The difference comes in how the group processes the information available to them.

In Surowiecki’s book, he uses the famous example of Sir Francis Galton’s 1907 observation of a contest where villagers were asked to guess the weight of an ox. While no individual correctly guessed the weight, the average of all the guesses came in just one pound short of the correct number....

Jeff Domansky's insight:

Very interesting look at "crowd wisdom" during this election primary season.

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How to Get Started With Facebook Instant Articles

How to Get Started With Facebook Instant Articles | Public Relations & Social Media Insight | Scoop.it

Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.

A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....

Jeff Domansky's insight:

here's a practical look at tips to help you produce Facebook instant articles.

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What makes people trust and rely on news?

What makes people trust and rely on news? | Public Relations & Social Media Insight | Scoop.it

A new comprehensive study, conducted by The Media Insight Project, shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers can recognize. The study also finds that in the digital age, several new factors largely unexamined before — such as the intrusiveness of ads, navigability, load times, and having the latest details — also are critical in determining whether consumers consider a publisher competent and worthy of trust.


The specific factors that lead people to trust and rely on a news source also vary by topic, the study finds. How much consumers value a specific component related to trust depends, for instance, on whether they are seeking news about politics or traffic and weather, let alone lifestyle. On some topics, consumers rate in‑depth reporting and expert sources more highly. In others, ease of use is of higher value.


For still others, being entertained is more important.And in social media, consumers are fairly skeptical of content and want cues of trustworthiness such as clear identification of the original reporting source.


Finally, the study sheds new light on why trust should matter to today’s publishers: It’s not only a journalistic aspiration, but a business imperative. People who put a higher premium on trust‑related factors are more engaged with news, are more likely to pay for it, install news apps, or share and promote news with their friends....

Jeff Domansky's insight:

This study shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers recognize.

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amitmahendruphotography's curator insight, April 21, 2:52 AM

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Here's A Toolkit For Creating A Loyal Instagram Following

Here's A Toolkit For Creating A Loyal Instagram Following | Public Relations & Social Media Insight | Scoop.it

Meet Frank, the cheeky Instagram persona of the Australian skincare startup Frank Body.

Frank likes to casually call you "babe," jokes about wanting to get in the shower with you, talks about your buns, and doesn't go more than five hours without popping up on your feed. If you were to meet him in a bar, you might find him a bit of a sleaze. But as a social media personality? Frank is hilarious.

According to cofounder Erika Geraerts, Frank's been crucial in helping Frank Body, which is known for its coffee-based scrubs, build brand awareness around the world. "We were essentially dealing with a product that looked like dirt in a bag," Geraerts says. "We wanted to cut through the beauty industry jargon—be it scientific, flowery, or hippy—and speak to our customer in an honest, direct, and frank way. From here our lovable character of Frank was born."

Frank Body has used Instagram as its primary marketing tool. "It allowed us to take risks and to connect with our customers directly without the costs of traditional advertising," Geraerts says. In three years, the account has garnered 682,000 followers, and Geraerts says this has been crucial to driving sales.

 

The company has managed to sell over 1.5 million products across 149 countries since its launch. It is now so popular in the United Arab Emirates and Russia that the company is planning to set up local operations in those countries. "It took time, consistency, and dirty work," she says....

Jeff Domansky's insight:

Really practical toolkit for growing your Instagram network.

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11 Ways To Engage Influencers Before Asking For Something

11 Ways To Engage Influencers Before Asking For Something | Public Relations & Social Media Insight | Scoop.it
Now to be honest, sometimes the resources they send are great, and from time to time I’ll even link to them.

But what would go SO much better would be if someone offered me something, anything related to what I’m working on.

So, in light of this movement towards depersonalization, I’m going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.

Here are 11 ways to build a relationship before asking for something in return.
Jeff Domansky's insight:

Dave Schneider shares smart influencer marketing tips.

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Newspaper Reporter Is The Worst Job In America

Newspaper Reporter Is The Worst Job In America | Public Relations & Social Media Insight | Scoop.it

As if the newspaper business didn’t have enough trouble already, the position of “newspaper reporter” has been named the single worst job in the United States – again.

The extremely dubious honor was conferred on the beleaguered industry by CareerCast, which offers job listings in local and niche job markets. While it’s probably not much comfort, a number of other traditional media careers are also in the doghouse.

According to CareerCast’s list of the 400 best and worst jobs, newspaper reporter came in at the very bottom with a median salary of $37,200 for a print reporter, plus a negative growth outlook for the industry of -9%....

Jeff Domansky's insight:

Not a surprise, but if I was a reporter I would look at reinventing, retraining and repositioning into social media or PR where salaries are more substantial.