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The funnel is dead. Long live the consumer decision journey

The funnel is dead. Long live the consumer decision journey | Public Relations & Social Media Insight | Scoop.it

If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the most fundamental principles in business, companies are still having trouble adhering to it.


72% of companies believe their budget for customer insights is too low, according to a recent survey of almost 700 senior executives we completed. Even more disturbing, only 6% of companies surveyed understand customer needs extremely well while 45% of companies admit they have limited to no understanding on how their customers interact with them digitally....

Jeff Domansky's insight:

The new consumer purchase journey needs to be carefully studied by marketers. And it starts with listening to and knowing your customers well according to McKinsey.

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Geert Stox's curator insight, March 11, 2014 8:08 AM

I am still amazed how little companies know about their clients and potential customers. Profiles are created at a desk, culminated in a superficial definition of a non-existing species.

Be aware of the fact that the truth is out there ;-)

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Are you ready for the mega-shift from social media to private media?

Are you ready for the mega-shift from social media to private media? | Public Relations & Social Media Insight | Scoop.it

Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until I heard a recent comment from my 16-year-old nephew.

 

Here is what I have seen occurring:

  • WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.
  • Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. The company founder insists it is “not a social network.”
  • Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. More than 900 million people use Messenger now.
  • Other private messaging services like Viber and Kik have established footholds with certain demographic groups and have attracted millions of users.
  • And here is the quote from my young nephew:


“Oh Facebook is dead. My friend posted on Facebook and we made fun of him. We only use Snapchat now because who wants to put everything in public all the time? This just connects me with my real friends.”...

Jeff Domansky's insight:

Mark Schaefer looks at the trend from public to private networks

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15 Best Landing Page WordPress Themes for High Conversion Websites in 2016

15 Best Landing Page WordPress Themes for High Conversion Websites in 2016 | Public Relations & Social Media Insight | Scoop.it

If you run a business, have a product to promote, or a service of any kind chances are you need a landing page. With so many choices out there it can be difficult to choose one that follows the latest trends and helps you stand out from the crowd. In this article we will take a look at some of the best landing page WordPress themes for 2016....

Jeff Domansky's insight:

There are some very creative WordPress landing page style designs here.

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Facebook Branded Content: What Marketers Need to Know : Social Media Examiner

Facebook Branded Content: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Looking for ways to partner with influencers on Facebook?

Have you heard of branded content on Facebook?

Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.

In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers....

Jeff Domansky's insight:

Five smart tips on Facebook Branded Content from Social Media Examiner.

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5 Best WordPress Ecommerce Plugins Compared - 2016

5 Best WordPress Ecommerce Plugins Compared - 2016 | Public Relations & Social Media Insight | Scoop.it
Are you looking to build an online store? Want to know which is the best WordPress eCommerce plugin? Choosing the right eCommerce plugin is crucial for your business because a better platform means more opportunity for growth. In this article, we will compare 5 best WordPress eCommerce plugins for 2016
Jeff Domansky's insight:

WPBeginner compares five best WordPress e-commerce plug-ins. Good information.

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The Future of SEO: 5 Stats That Show Where Google is Heading

The Future of SEO: 5 Stats That Show Where Google is Heading | Public Relations & Social Media Insight | Scoop.it

SEO is alive and kicking and I don’t see it lose steam, at least in the next 5 years.

Since marketers like you aren’t abandoning SEO, the landscape will get more competitive. So, to get the edge, you’ve got to stay updated with the latest trends.

Five years is like a lifetime in the rapidly moving internet industry. And, in this article, you’ll see predictions for the SEO landscape for the same period.

Will we be able to recognize the new SEO era, in the hyper-connected landscape of social and smartphones?

Let’s try to answer the question with the changes that you can expect....

Jeff Domansky's insight:

Smart SEO tips from Neil Patel.

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How 5 Growing Industries Attract Customers with Reviews

How 5 Growing Industries Attract Customers with Reviews | Public Relations & Social Media Insight | Scoop.it

Learn how brands in niche industries like drones, financial services, and lingerie are coming up with creative methods to use reviews to drive sales.


When people think about industries that use reviews, their minds tend to two places first:

Restaurants that ask for Yelp endorsements to attract more traffic, or eCommerce stores that display customer testimonials to improve on-site conversion.

But tons of growing industries have started using reviews in innovative, industry-specific ways to attract customers, gain traction, and boost sales....

Jeff Domansky's insight:

Five examples of how industries use customer reviews to build business.

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Twitter now bills itself as a news app, not a social network - Digiday

Twitter now bills itself as a news app, not a social network - Digiday | Public Relations & Social Media Insight | Scoop.it
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.

In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.


But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Jeff Domansky's insight:

This is an odd move by Twitter. I don't think it will help attract new users but rather confuse its loyal user base. It isn't just a news app although it's very good at that. In many respects, this move is guaranteed to push away the younger demographic.

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Authentic 100

Authentic 100 | Public Relations & Social Media Insight | Scoop.it

Since 2012, Cohn & Wolfe has studied authenticity as a guiding principle and business practice. Each year, our research reveals more insight on the strategic power of authenticity and its unique opportunity to build reputation.

Cohn & Wolfe has discovered a huge authenticity gap in the eyes of global consumers. With 75 percent of consumers surveyed in 14 markets believing that companies are not open and transparent, it’s clear that brands have a credibility problem.
 
Our 2016 findings reveal that cynicism towards brands is highest among Western European countries, while high growth / low per capita GDP countries recognize authenticity in brands the most.
 
Across global markets, approximately one in five consumers finds brands “Open and Honest.” At 23 percent, the US places just above the global average. In Western Europe, a mere 5 percent of consumers in Sweden consider companies “Open and Honest,” while the UK, France, Germany and Spain all match the same low level at 7 percent.  
 
Brazil, while generally higher than Western Europe, is still lower than the US at 19 percent.  
 
Even in China and Indonesia, where consumers are least pessimistic about brand authenticity, only about a third of the population (36 percent and 35 percent, respectively) consider companies “Open and Honest.”  
 

The opportunity for businesses to close this gap is staggering....

Jeff Domansky's insight:

Interesting report by Cohn & Wolfe provides insight into consumer views of authenticity, global brands and what brands might do to close the gap in the future. Recommended reading. 9/10

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Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones

Built for mobile: Bumper ads drive incremental reach and frequency, particularly on smartphones | Public Relations & Social Media Insight | Scoop.it

Recent research has shown that half of 18-49 year olds turn to their mobile device first to watch video. Even in the living room, many people prefer to watch on their smartphone – for the control, personalization and ease it offers. And as viewing habits change, we are working to introduce new formats adapted to these habits.


That’s why today we’re announcing Bumper ads – a new six-second video format, sold through the AdWords auction on a CPM basis. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.


Given the succinct nature of the format, we’ve seen Bumper ads work best when combined with a TrueView or Google Preferred campaign. In early tests, Bumpers drove strong lift in upper funnel metrics like recall, awareness and consideration. We also see that Bumpers work well to drive incremental reach and frequency when paired with a TrueView campaign....

Jeff Domansky's insight:

Are bumper ads like little haiku video moments? Or, are they just another intrusion on YouTube viewers? The difference as always, is in the execution. Atlantic records and Volkswagen seem to get it right initially.

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Rescooped by Jeff Domansky from Internet of Things & Wearable Technology Insights
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AB | Smart, Automated Craft Beer Home Brewery

Using only the highest quality of beer brewing ingredients, you'll be able to select your recipe from a library of hundreds of master recipes and, with the push of a few buttons, you'll have perfect beer in as little as one week. Fully customizable and community-integrated, it will change the way you both brew and experience beer for the rest of your life!...

Jeff Domansky's insight:

Now that's tasty, smart technology!

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Jeff Domansky's curator insight, April 30, 4:33 PM

Now that's tasty, smart technology!

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How to Increase Your Pageviews Per Visitor

How to Increase Your Pageviews Per Visitor | Public Relations & Social Media Insight | Scoop.it

In this post, we’re going to take a look at what can be done to improve the pageviews of your website.


We’ll go through a number of strategies. There may even be some techniques that you haven’t even heard of before.


By the end of this post, you’ll have an incredible overview, in terms of what needs to be done to boost the pageviews on your site....

Jeff Domansky's insight:

Neil Patel serves up practical tips for growing your page views.

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Romeo E Youkhana's curator insight, April 30, 1:26 PM
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Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks

Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks | Public Relations & Social Media Insight | Scoop.it

It's not a one-size-fits-all solution.


For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.


To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you....

Jeff Domansky's insight:

Learn about the strengths and weaknesses of the six major social networks: Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat.

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Introducing Hover, An AI-Powered Indoor-Safe Camera Drone

Introducing Hover, An AI-Powered Indoor-Safe Camera Drone | Public Relations & Social Media Insight | Scoop.it

MMost popular consumer drones are affordable quadcopters robust enough to fly outdoors and snap photos or video. But they don’t work very well inside buildings. The startup Zero Zero Robotics is coming out of stealth mode to announce its first product, Hover Camera, a small drone specifically designed with no exposed propellers to safely shoot footage indoors.

Hover does exactly what it sounds like: Turn it on and it hovers in midair wherever you leave it. Hover is more a flying camera than a joyriding drone, and the controls on its paired smartphone app are for delicately repositioning it, not zooming to atrial heights. But the real breakthrough feature is its sophisticated AI programming that not only keeps the platform exceedingly leve, it uses face and body recognition to lock on to a subject and slowly follow them around autonomously.

"We had a few design goals in mind: Create a personal flying camera that’s portable and very safe, but also super easy to use for everyone," says the CEO and founder of Zero Zero Robotics, Meng Qiu Wang. "Most of the drones on the market fall short in these three aspects. We wanted to up the game to the next level...."

Jeff Domansky's insight:

Cool tool and interesting marketing possibilities with this indoor-safe camera drone.

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10 Instagram Profiles Every Media Professional Should Follow

10 Instagram Profiles Every Media Professional Should Follow | Public Relations & Social Media Insight | Scoop.it
How many times a day do you check your Instagram? (If you said less than three, you’re lying. But we digress.) Want to feel a little less guilty about your IG addiction? Start following these 10 Instagram accounts to add some career-fuel to your feed between the #foodporn and puppy accounts.
Jeff Domansky's insight:

Good list of Instagram accounts to follow.

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Friilance's curator insight, Today, 5:28 AM

10 Instagram Profiles Every Media Professional Should Follow

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How to Create Social Media Contests That Convert : Social Media Examiner

How to Create Social Media Contests That Convert : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Looking for ways to improve your social media contests?

Want to know what works for other businesses?

Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your audience and significantly boost conversions.

In this article you’ll discover how three businesses ran successful social media contests and learn how to incorporate their tactics into your own contests....

Jeff Domansky's insight:

Contests can be a powerful promotional tool. Here's how to do it right from Social Media Examiner

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