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How to Promote Blog Posts: 200+ Ideas from Eight Experts | Webbiquity

How to Promote Blog Posts: 200+ Ideas from Eight Experts | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands, blogs produce sales and leads. According to recent research, more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.


But creating and maintaining a successful blog takes more than just producing helpful and original content; as social media expert Heidi Cohen recently wrote, “The most epic content will FAIL without content distribution. If no one sees your content, what good is it?”


So, once you’ve created great content, how do you get it “out there”? Which content promotion tools are most useful? Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?


Find the answers to these questions and more here among hundreds of recommendations about tools, tactics and techniques to promote blog posts....

Jeff Domansky's insight:

The awesome Tom Pick is at it again with a great post featuring eight  expert bloggers and 200 tips. 

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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NBA Sponsorship Dollars Jump 8% in 2015-16 Season

NBA Sponsorship Dollars Jump 8% in 2015-16 Season | Public Relations & Social Media Insight | Scoop.it

Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the previous year, according to IEG research, part of WPP’s ESP Properties.

The increase is well above IEG’s projected 4.5% increase in overall 2016 North American sponsorship spending and projected 5% gain in sports spending, the firm noted.

“Global expansion, rich content and social media dominance continue to drive corporate interest in the NBA,” stated William Chipps, IEG Sponsorship Report senior editor.

State Farm edged past Anheuser-Busch to become the most active sponsor of the NBA. Eighty-three percent of NBA properties report a partnership with the insurance company, up from 74 percent in the 2014-2015 season....

Jeff Domansky's insight:

The NBA continues to attract big sponsorship dollars.

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Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights

Connect, Don't Impress: How to Reach Millennials in an Impactful and Authentic Way - Insights | Public Relations & Social Media Insight | Scoop.it

A quarter life crisis is something that most people can relate to. You wake up, look around, wonder what your purpose is, and come to grips with the idea of actually becoming an adult. Most twentysomethings leave it as that and take a bit of time to wallow, soul-search, and (more often than not) commiserate with friends. Not Samantha Jayne. In her mid-20’s, Jayne was working at an ad agency when she encountered her first taste of a quarter life crisis. She wasn’t happy and needed to decide what to do about it.

Jayne had always loved writing, so she started a Tumblr and Instagram chronicling her struggles. She made up poems about her everyday ups and downs and called her blog and Instagram, “Quarter Life Poetry.” The poems she came up with are about working, shopping, her love life, student loans, and other issues relevant to millennials.

Today, the 26-year-old has over 104,000 followers on her Instagram account, and recently released a book version of her project. One of the promotional videos for the book garnered over 10 million hits on Facebook alone. It’s safe to say that Jayne knows a thing or two about how to capture the attention of millennials. She recently spoke at the NewsCred 2016 #ThinkContent Summit and shared her thoughts on how to really speak to millennials....

Jeff Domansky's insight:

Lots of valuable marketing insight into millennials and the importance of connecting rather than injecting yourself into their lives.

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The State of Loyalty Strategies 2016

The State of Loyalty Strategies 2016 | Public Relations & Social Media Insight | Scoop.it

Forrester’s data shows that marketers have their sights set on improving loyalty in 2016. In fact, 80% of marketing decision-makers at large organizations call it a top marketing priority for the next year. And, my recent conversations with loyalty marketers reveal a desire to shift from transactional loyalty to more emotional loyalty. Marketers want a deeper, lasting relationship with customers that tugs on both emotions and purse strings. But are they actually executing on it? We surveyed 60 loyalty marketers from North America to find out.

From a strategy perspective, the marketers we surveyed aspire to, and are investing in, evolving their loyalty programs and initiatives. They turn to loyalty to drive multiple business outcomes, including retaining existing customers (of course), engaging customers, improving customer lifetime value, enriching relationships and even acquiring new customers.

Plus, they are invested in their current approach: literally and figuratively. Nearly 80% of survey respondents indicated that their programs and initiatives are effective at retaining existing customers, and a majority thinks they are effective at boosting customer profitability, improving share of wallet, enriching relationships and enhancing the customer experience. And, the majority of respondents plan to increase investments in important components of advanced loyalty, such as customer experience, analytics,...

Jeff Domansky's insight:

Deeper relationships are a key to successful loyalty programs in the future.

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More evidence emerges of customer preference for messaging as ‘conversational commerce’ takes off - InternetRetailing

More evidence emerges of customer preference for messaging as ‘conversational commerce’ takes off - InternetRetailing | Public Relations & Social Media Insight | Scoop.it

Consumers are increasingly turning towards messaging, such as SMS and chat apps like Facebook Messenger and WhatsApp to engage with retailers, a global study has found.

Research from global trade body Mobile Ecosystem Forum (MEF) supported by Mblox says that 76% of consumers have received communications from businesses such as retailers, banks and healthcare providers via SMS and that 65% have engaged with companies via chat apps.

The study, part of MEF’s Future of Messaging Programme, indexes the messaging habits of nearly 6000 respondents across nine countries worldwide.  The financial services sector is the most active in enterprise messaging, with 33% of respondents having received an SMS for activities such as account activation and balance checking. 22% have done so via a chat app.

Retailers and eCommerce (websites and email service providers) are also using messaging to engage their consumers with 24% using SMS and 17% using chat apps. 23% of consumers have received a notification for delivery of goods via SMS and 16% via a chat app.  The rise in demand for convenience with services like click-and-collect and last-mile notification is helping to drive this sector....


Via Doug Hall
Jeff Domansky's insight:

Marketers take note of the rise of "conversational commerce."

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Doug Hall's curator insight, Today, 2:28 PM
"Conversational commerce" is now a reality and retailers need to respond to consumer interests.
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Have a 'Facebocrastination' problem? What makes you susceptible?

Have a 'Facebocrastination' problem? What makes you susceptible? | Public Relations & Social Media Insight | Scoop.it
What is 'Facebocrastination'?We're talking about a very specific way to use Facebook — essentially, using it to slack off, intentionally or unintentionally.For example, you're working on something, and at a certain point what you're working on becomes difficult or boring. So you take a quick break, you check into Facebook — and you lose track of time and end up using Facebook much longer than you meant to. That's Facebook procrastination. Or as the researchers at the The Johannes Gutenberg University of Mainz call it, "Facebocrastination,"a phenomenon they studied among students.
Jeff Domansky's insight:
Quit Facebocrastination. Get back to work! ;-)
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PYMNTS Daily Data Dive: The Brexit eCommerce Destruction Edition | PYMNTS.com

PYMNTS Daily Data Dive: The Brexit eCommerce Destruction Edition | PYMNTS.com | Public Relations & Social Media Insight | Scoop.it

The good news today regarding the Brexit situation is that the news hasn’t gotten worse. The markets were looking a bit more bullish this morning as early gains in Europe pushed the U.S. markets toward clawing back some of the value that evaporated like water on a hot dish over the last few days.

The damage, however, has been profound — and it is still uncertain whether the break in the plunge today is a sign of turnaround now that everyone has calmed down a bit, or a temporary breather before the next big plunge. The damage has also been uneven, with some segments in line to get hit particularly hard. Segments like eCommerce.

What does it look like by the numbers?...

Jeff Domansky's insight:

Brexit by the numbers puts everything in a bigger economic context.

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6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles | Public Relations & Social Media Insight | Scoop.it

I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. (highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features....

Jeff Domansky's insight:

Just practical LinkedIn profile tips you can put into action quickly

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How Curated Content Can Increase Facebook Reach - MediaShift

How Curated Content Can Increase Facebook Reach - MediaShift | Public Relations & Social Media Insight | Scoop.it

If you’re not already practicing content curation on your non-profit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement.


This case study shows the effects it had on Northshore Veterinary Hospital’s Facebook Page after just a week of practice. (If you’d like to dig into the strategy of content curation further, this article is for you.)


Brita Kiffney is one of the lovely veterinarians at Northshore and is responsible for managing their Facebook Page. We had the pleasure of sitting down with her one day and diving into their Facebook Page and strategy.


When we first spoke to her, she was posting as little as one post or fewer per day. When she had the time to upload an original picture of one of her patients, she would do so. If she didn’t have time that day, she wouldn’t. But even with how little she posted to their Page, they still enjoyed solid engagement from their fans. This told us that Northshore’s Page had a ton of untapped potential waiting to be unlocked....

Jeff Domansky's insight:

A good case study for the impact of curation on Facebook for this veterinarian practice.

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Prisma uses AI to turn your photos into graphic novel fodder double quick

Prisma uses AI to turn your photos into graphic novel fodder double quick | Public Relations & Social Media Insight | Scoop.it

Artists beware! AI is coming for your paintbrush too… A new iOS app, called Prisma, is using deep learning algorithms to turn smartphone photos into stylized artworks based on different artwork/graphical styles.


Snap or choose your photo, select an ‘art filter’ to be applied and then wait as the app works its algorithmic magic — returning your stylized image in a matter of seconds, along with options to share it to your social networks.


So if you’ve ever wanted your bedroom to resemble a rotoscope animation, or your selfie to have shades of manga, or your hopeless sketching skills not to hold back your yearning to create a web comic then Prisma is definitely the app for you….

Jeff Domansky's insight:

Cool app!

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An Infographic Look At The Fake Brands That Connect Your Favorite Movies And TV Shows

An Infographic Look At The Fake Brands That Connect Your Favorite Movies And TV Shows | Public Relations & Social Media Insight | Scoop.it

Shared universes. They're so hot right now. Long before the deep bench of Marvel superheroes started jumping into each other's movies, however, there was something else that united the far-flung worlds of many different movies and shows: fake brands.

Call it product displacement. When the producers of a movie or TV show prefer not to shell out money to get a real brand onscreen, they opt for the unreal.


Marlboro-lookalike, Morley Cigarettes has been tarring the arteries of fictional characters for years, while the preferred chip of cinematic snackers is often Let's. It turns out, however, that many more movies and shows share the same fake brands than one might expect. British-based freelance hub fivesquid has just released an infographic about this phenomenon that shows which brands and products indirectly fueled some unlikely crossovers.

Some are obvious. Anyone who's seen a Quentin Tarantino movie, for instance, knows that Big Kahuna Burger is a thread throughout the self-contained Tarantino-verse. It should come as something of a reality-testing surprise, however, to see the same beer brand appear in both Star Trek and Brooklyn Nine-Nine. I mean, come on: The U.S.S. Enterprise would have its own microbrew, for sure. Weird that this is the first thing that's ever been unrealistic about Star Trek.

Have a look at the other fake brands in movies and shows in the infographic below....

Jeff Domansky's insight:

Here's the best of the fake TV brands you may remember. Fun!

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5 Ways to Grow Your LinkedIn Group : Social Media Examiner

5 Ways to Grow Your LinkedIn Group : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to join your LinkedIn group?

Are you looking for tips to get more exposure for your group?

LinkedIn groups are a great way to generate leads and increase influence within an engaged community.

In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....

Jeff Domansky's insight:

Basic LinkedIn promotion tips you can put into use easily.

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Jeff Domansky's curator insight, June 27, 11:17 PM

Basic LinkedIn promotion tips you can put into use easily.

 
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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Media Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?