Public relations was born in the days when train travel was still a novel and exciting thing.
Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general public, both good and bad. But like all business models, is the use of PR obsolete in this tech day and age?
Definitely not, and it’s potentially much more important than ever before. This is because traditional means of reaching the public are going away and PR is stepping in to fill the cracks.
On top of that, roles traditionally performed by other departments are starting to fall to public relations pros. All this just means PR is practically vital to every business out there right now....