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12 Most Innovative Ways to Create Content That Gets Shared

12 Most Innovative Ways to Create Content That Gets Shared | Public Relations & Social Media Insight | Scoop.it

Rebekah Radice breaks down the 12 Most Innovative Ways to Create Content That Gets Shared.


Your most important online asset is your content. It attracts clients to you and encourages prospects to take action. However, creating compelling content that engages your audience and inspires them to share that content with their community can feel elusive.


Whether you are writing for your blog or social media sites, the ideas below will help you write innovative and compelling content that gets shared...

Jeff Domansky's insight:

If you're looking for a good basic blueprint for content marketing results, you'll find it here.

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laura mata's curator insight, January 16, 2014 9:22 AM

Ideas para generar contenido interesante que compartir...

Luis V. Morales-Escobar's curator insight, January 19, 2014 1:48 PM

 Realmente es muy cooperativo tener una buena lista de e mails y apreciar los contenidos. Creando buenos títulos y compartiéndolos cada vez que sean exitosos

Marie Clement's curator insight, January 20, 2014 11:33 AM

Some of these are basic but it gives you a good set of guidelines to generate shareable content

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The 7 Best Tools to Present & Share Your PDF Files Online

The 7 Best Tools to Present & Share Your PDF Files Online | Public Relations & Social Media Insight | Scoop.it

Many websites now offer the facility of being able to host PDF files for easy viewing. The PDF file remains open inside a widget and you can scroll up and down while you read. From the latest Supreme Court rulings to a recipe for chocolate cake, you are likely to find all kinds of PDF’s hosted there.

These kinds of tools are also used to show leaked documents. Famous examples include an early draft of Quentin Tarantino’s “The Hateful Eight“, and 7,000 of Hillary Clinton’s emails.

Other tools enable you to easily convert to PDF. For example, if you have a PowerPoint presentation, you can export it to PDF, end up with better looking slides, and avoid the dreaded “Death By Powerpoint”.

So which are these sites and how do you use them?

Glad you asked. Read on to see some you will already know and use, while others will be less familiar....

Jeff Domansky's insight:

Here's an interesting alternative to boring PowerPoint presentations – consider using PDFs.

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How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors

How to Get Your Slice From Slideshare’s 70 Million Monthly Visitors | Public Relations & Social Media Insight | Scoop.it

Do you know that over 80% of Slideshare’s 70 million monthly visitors come from targeted search?

This indicates that Slideshare is a great opportunity to get your brand tremendous exposure and build a relationship with the right audience.

But, it’s one of the most misunderstood platform by marketers. Only 15% of marketers used Slideshare in 2014. Since it’s an underused medium, it’s easier to get onto, for tapping into new audiences and generating traffic and leads.

Want a teaser of the results that you can expect from the presentation-sharing platform?...

Jeff Domansky's insight:

Slideshare is an underutilized source of quality traffic and business leads. Neil Patel shows how to get your share.

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15-Point Checklist for Worthwhile Content | SEJ

15-Point Checklist for Worthwhile Content | SEJ | Public Relations & Social Media Insight | Scoop.it

How many times have you hit that publish button, not 100% sure about your content and if it’s really worthwhile? A feeling that becomes more definite as weeks pass and you get fed up with waiting for your post to pick up traffic and results?

Whatever the case, there are things you should be doing before you hit the publish button to make sure you’re putting great content out there. Some of these to-do’s are for SEO purposes, others for readability, and yet others for the sake of organization.

That’s why you need a checklist.

I’ve seen too many publishers brain dump into their blog platform of choice and hit “Publish” with absolutely no strategy in mind. Then they don’t get traffic. No tweets. No comments. No results.


So you avoid the above no-results content scenarios, here’s my 15-point checklist to make sure you’re publishing great content. Ready? Let’s dive in!...

Jeff Domansky's insight:

Julia McCoy shares practical checklist to help you publish better quality content.

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Mind-Boggling Pace of Computing | Daily Infographic

Mind-Boggling Pace of Computing | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

The smartphone that is probably within arm’s reach of you now has more computing power than the Apollo missions to the moon. No, really. 

Before we get into the jaw-dropping info on this graphic, I would like to take a second to note that “teraflop” and “petaflop” are actual technical terms, and that that is awesome. Ok, back to business.

Not only is your smartphone more powerful than the Apollo missions, but your PS4 is more powerful than the late 90’s supercomputer that first beat a human at chess. 150 times more powerful, in fact. But here’s the thing that’s really going to bust your noggin – there’s more computing power in a singing birthday card than the entire Allied Forces possessed during WWII.

But the really fun stuff here is Moore’s Law and the future. Gordon Moore noted in the 70’s that the number of transistors in a dense integrated circuit was doubling approximately every two years, and predicted that it would continue to do so. In 2015 the man himself expressed doubt that his “law” would hold up for much longer, as the physical limits of cramming transistors onto a circuit is reached, but we’ll see! Quantum computing, I’m looking at you.

Dive deeper into the history of computing with this infographic about the evolution of the microprocessor....

Jeff Domansky's insight:

My iPhone 4 has more computing power than what was used on the Apollo mission? This is a thought-provoking infographic. 

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Jeff Domansky's curator insight, May 29, 5:25 PM

My iPhone 4 has more computing power than what was used on the Apollo mission? This is a thought-provoking infographic. 

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5 Delicious Landing Page Types Your Business Should Cook With

5 Delicious Landing Page Types Your Business Should Cook With | Public Relations & Social Media Insight | Scoop.it

The message is clear: lead generation is positively impacted by having more landing pages.


Now, let’s move on to the next question…What are the different types of landing pages your business could create?


In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....

Jeff Domansky's insight:

Sage landing page advice from Neil Patel.

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Why Marketing Needs To Promote The Product, Not The Promise - Forbes

Why Marketing Needs To Promote The Product, Not The Promise - Forbes | Public Relations & Social Media Insight | Scoop.it

For two decades now, aspiration has been the watchword of branding. Sell people the story of who they want to be, the logic goes, and the brand wins an unmovable place in their hearts. At one time, many brand campaigns truly struck a chord as they resonated with consumers on an emotional level. We’ve reached a point, though, where many consumers can’t identify the product in an ad, and often can’t place themselves in the idealized aspiration being dramatized. Wrought with overblown promises and fantasy claims, these brands have left consumers apathetic. They live in the real world where you can’t buy happiness, so please, stop trying to sell it them.

Younger consumers, in particular, want to know what you’re actually selling, not how it’s supposed to make them feel. They value what’s real and pride themselves on seeing through marketing claims, so they look for emotional stories that are anchored in a product truth. They’ll trust you when you talk straight, have a sense of proportion, and deliver what you promise PMSEY +%. This down-to-earth approach is a driving factor behind the continued rise of Japanese retailer Uniqlo .

Uniqlo’s offering is simple – low-cost, high quality basics, all delivered with unmatchable customer service. With a focus on fabric over fashion, the brand is able to keep costs low while investing in product innovation. Each product in the store has a diagram of how it was made and an explanation of the materials used to underscore the quality and provide transparency. Advertising is clean and simple, stressing a technically superior garment at a reasonable price rather than pushing an aspirational ideal. All these elements together create a brand that has stripped away all the bells and whistles to offer something real and relevant....

Jeff Domansky's insight:

By their nature, some products simply aren't "aspirational" so trying to promote them as such is a worthless exercise. Depends on the product in my opinion.

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73 Questions with a Marketer: Michael Brenner

73 Questions with a Marketer: Michael Brenner | Public Relations & Social Media Insight | Scoop.it

For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career.


But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and those struggling to find guidance are often left feeling lost and discouraged.


As part of a new series, 73 Questions with a Marketer (inspired by Vogue’s), I’ll interview marketers who I’ve either been personally fortunate enough to have as a mentor or those who have been amazing mentors for others in the industry. To kick off this series, it felt only appropriate to interview my most influential mentor, Michael Brenner.


Michael spent nearly 7 years at enterprise software company, SAP, as its first Head of Digital Marketing and first Head of Content Marketing. During that time, he built an award-winning content marketing program that continues to this day. From there, Michael joined content marketing software company, NewsCred, as Head of Strategy. It was here that I was fortunate enough to be hired by, work for and co-author a book with him. Most recently, Michael started his own consulting business, Marketing Insider Group, where he continues to help brands build successful content marketing programs....

Jeff Domansky's insight:

Here's a fun look at Michael Brenner, a leader in content marketing and social marketing.

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3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. And as a brand on social media ourselves, we know just how challenging it can be to post engaging content across multiple channels.

To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media.

We examined over 100,000 accounts, which consisted of over 14 million tweets and two million Facebook updates to figure out how brands have been sharing to social media over the past 12 months.

Here’s how it broke down…

Jeff Domansky's insight:

Lots of valuable blogging and content marketing insight from this new study by Buffer.

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52 Tips: How to Market on Instagram

52 Tips: How to Market on Instagram | Public Relations & Social Media Insight | Scoop.it

Do you know how to use Instagram to market your business? Do you get enough interaction with your brand? Do you know how to get more followers on Instagram


Instagram is a cool way to connect with your socially engaged consumers. There are more than 400 million active users on Instagram every month, and every day 3.5 billion photos are liked.


Use Instagram for business purposes in the right way, and you could have an instant viral marketing success. Use it wrong, and your efforts on the site could be a big empty fail.


Do you use Instagram to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app


Whether you are new, you want to find out how to get more Instagram followers or just want a few more pointers, we’ve put together 52 tips to market your brand more authentically on Instagram....

Jeff Domansky's insight:

Great guide to better Instagram marketing from Wishbone!

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Content Curation in Action: Ten Great Examples

Content Curation in Action: Ten Great Examples | Public Relations & Social Media Insight | Scoop.it

Most content marketers are familiar with the concept of content curation, even if they’re not practicing it themselves just yet. Sometimes this can be because they don’t have any good examples to go off. As they say in storytelling, it’s often better to show rather than tell.


To this end Curata decided to showcase several businesses successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels. The ten companies below are doing curation right.

Jeff Domansky's insight:

These ten businesses are successfully curating content for their brands, whether business or consumer-facing, on their own platform or through social channels.

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These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around

These 'Commitment Rings' Stop You From Watching Netflix Unless Your Partner Is Around | Public Relations & Social Media Insight | Scoop.it
Sick of your significant other skipping ahead and watching your favorite streaming shows without you? Lock them into a faithful TV-viewing relationship with a high-tech pair of series commitment rings, thanks to U.K. ice cream brand Cornetto. 


The marketer, which tends to advertise around themes of teen love, created special rings that connect to streaming apps, and use near field communications to block access to TV shows you both watch unless your partner is nearby—thus putting an end to sneaking around with services like Netflix while feigning fidelity. 

 

A two-minute video explains the concept, and illustrates the dangers of cheating—reaching its high point when one young woman pretends, in brilliantly unconvincing fashion, that she hasn't seen the episode she's watching with her boyfriend.

The idea of rings that forcibly prevent viewers from such dalliances is so silly and au courant that it almost doesn't matter that the details of its functionality aren't entirely ironed out....

Jeff Domansky's insight:

A little Friday fun.

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Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend

Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend | Public Relations & Social Media Insight | Scoop.it

Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That’s the finding of an analysis released this morning by Publicis’ Zenith unit, ranking the volume of Madison Avenue’s biggest supply-chain players.

Google parent Alphabet continues to dominate the list at No. 1, but other than Facebook (No. 5) and China’s Baidu (No. 9) “traditional” media suppliers represent the rest of the top 10. The other pure-play digital suppliers -- Yahoo (No. 15) and Microsoft (No. 17) -- have not exactly been ascendant in recent years, although Google’s, Facebook’s and Baidu’s market power have been growing significantly as Madison Avenue reorganizes itself around the biggest-scale suppliers of digital media inventory.

To illustrate how much the media supply chain is becoming stratified -- and stratified among digital's Big 5 -- consider that the five pure-plays now represent about 19% of all global ad spending, but Google alone represents 12%, according to Zenith....

Jeff Domansky's insight:

Interesting look at digital media properties.

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Pizza Hut has employed a robot waiter

Pizza Hut has employed a robot waiter | Public Relations & Social Media Insight | Scoop.it

Mastercard has announced that it is powering the first commercial application of SoftBank’s humanoid robot Pepper, creating a service in Pizza Hut restaurants in Asia.


The service will have Mastercard’s digital payment service MasterPass as the core and Pizza Hut, the first brand to come on board to test the service, aims to trial Pepper over the next few months with the goal for it to be live in-store in Asian restaurants by the end of 2016.


Tobias Puehse, vice president, innovation management, digital payments and labs at MasterCard, said: “Consumers have come to expect personalized service, customized offers and simple and seamless processes both in-store and online. The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.


”Pepper will be programmed to launch on greeting, or when activated via a QR code or once the MasterPass has been activated within the app. Pepper will give personalised offers and suggestions, as well as helping with checking out and paying....

Jeff Domansky's insight:

I thought they already had robots serving in pizza restaurants? LOL

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