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Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man

Top 11 Apps for Busy Entrepreneurs - by Dumb Little Man | Public Relations & Social Media Insight | Scoop.it

...Finding the right methods to make a business run smoothly can sometimes be the most difficult part.


Luckily, in today’s business world, there are apps for almost any business strategy an entrepreneur needs to perform, including the need to share files, run a conference call, scan documents, and manage general tasks.


Following are the top 11 apps available for entrepreneurs....

Jeff Domansky's insight:

Great productivity tools for busy people.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why It's OK to Share This Story Without Reading It - MediaShift

Why It's OK to Share This Story Without Reading It - MediaShift | Public Relations & Social Media Insight | Scoop.it

The Washington Post recently published an article about social media metrics with an alarmist headline:


6 in 10 of you will share this link without reading it, a new, depressing study says


This story then predictably made the rounds in the blogosphere, from Gizmodo to Marketing Dive. The headline reads like self-referential clickbait, daring readers to click on the provocative statement so as not to contribute to what the article calls “the oft-demoralizing cesspool that is Internet culture.”


The article cites a new study from Columbia University and French National Institute computer scientists that “59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.”


Whoa, if true.


A Few Problems With The Story


Except there are a few problems with extrapolating these findings to all links on social media. In fact, we probably shouldn’t even consider the findings to be all that bad....

Jeff Domansky's insight:

Reading between the [head]lines...

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5 AP style changes PR pros should know | PR Daily

5 AP style changes PR pros should know | PR Daily | Public Relations & Social Media Insight | Scoop.it

For many PR pros, the AP Stylebook is an oft-referenced (and revered) staple for press releases and other copy.


On June 1, the reference added or revised roughly 250 entries to its 2016 edition, and AP Stylebook’s editors are continually considering new terms.


Though many additions and revisions are more apt to be used by journalists reporting current events and breaking news, PR pros should be aware of several changes and features to this year’s edition....

Jeff Domansky's insight:

Note these AP style changes for you next news release or blog post.

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Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim

Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are.


Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results.


Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers.


Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....

Jeff Domansky's insight:

Practical guide to what content people engage with on Facebook.

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Ryanair — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins

Ryanair  — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins | Public Relations & Social Media Insight | Scoop.it

Ryanair, the Irish low-cost airline, is 24-hour £9.99 flash sale for people who "need a getaway" after the UK voted to leave the European Union.


An ad for the promotion on Twitter takes on the famous "hear no evil, see no evil, speak no evil" monkeys and replaces them with UKIP leader Nigel Farage, former London Mayor Boris Johnson, and justice secretary Michael Gove - the leading three figures of the Leave campaign.


Ryanair, was firmly in the Remain camp - so much so that it had sent out a marketing email earlier on Friday morning - hours ahead of the official referendum results - to promote the sale, reading: "Celebrate remaining in Europe with 1 million seats from £9.99."...

Jeff Domansky's insight:

Earlier on Friday morning, Ryanair was hoping to celebrate a win for Remain but had to switch marketing gears fast!

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How to Set Yourself Up for Success on Pinterest [Guide]

How to Set Yourself Up for Success on Pinterest [Guide] | Public Relations & Social Media Insight | Scoop.it

While it doesn't get as much attention as some of the other social networks, Pinterest is definitely a platform all B2C brands need to consider. Why? Take a look at this graph from the recent Mary Meeker Internet Trends Report for 2016.


In comparison to other social networks, Pinterest users have very high purchase intent, they come to the platform to find new ideas for things to buy. And Pinterest is on a mission to capitalize on this - the platform has set itself an ambitious target to be generating $2.8 billion in annual revenue by 2018 – a big jump from the reported $169 million in revenue the platform generated in 2015. In order to reach that figure, Pinterest needs to make a series of moves, and this year, we’ve already seen them introduce new discovery options and ad capabilities to advance in that direction.   


If you've never given Pinterest much thought, now might be the right time to get on board - here's an overview of how Pinterest works, what and how people are using it and the details you need to know to maximize your brand success on the platform....

Jeff Domansky's insight:

Good guide with actionable tips for Pinterest success.

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7 Costly LinkedIn Publisher Mistakes You Should Never Make

7 Costly LinkedIn Publisher Mistakes You Should Never Make | Public Relations & Social Media Insight | Scoop.it

LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way.


When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of you, ultimately affecting your bottom line.


Your recent posts will be first to show on your LinkedIn profile. This means that it’s very likely that your profile visitors will click on your latest posts, and if they don’t like what they see, they’ll quickly move onto the next profile.


Similarly, current connections receive a notification every time you post an article on LinkedIn. If your content is subpar, they will probably run in the opposite direction next time they’re notified that your new article is live. Furthermore, they might dismiss you as a low-quality business connection.


That’s why you must avoid the seven costly LinkedIn publisher mistakes below....

Jeff Domansky's insight:

Don't make these mistakes on LinkedIn.

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Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes

Cindy Gallop Calls Out 'Male-Dominated Ad Industry' for Giving This Ad a Bronze Lion at Cannes | Public Relations & Social Media Insight | Scoop.it

Cannes Lions has its second cringeworthy moment, this time from a Bronze Lion winner.


The outdoor ad, for Bayer from AlmapBBDO in Sao Paulo, reads "Don't worry babe, I'm not filming this.mov" and features aspirin boxes. Cindy Gallop, the former agency exec and vocal women's advocate, has again brought attention to Cannes Lions ceremony tweeting a photo of the ad and commenting, "Don't use this to sell aspirin, male-dominated ad industry [and] don't award it, male dominated juries." 


UPDATE: Bayer has asked the agency to discontinue the campaign....

Jeff Domansky's insight:

Sadly, another advertising fail in Cannes. Plus the ad never really ran anywhere. BBDO Brazil paid for a small insertion to qualify for the Cannes Lions competition but the client - Bayer - said it never ran anywhere.

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The voice search explosion and how it will change local search

The voice search explosion and how it will change local search | Public Relations & Social Media Insight | Scoop.it

Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal.


The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth.


Explosive growth and the reason behind itAt LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge.


Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent, while Meeker’s charts show that in May 2016, 25 percent of searches on Windows 10 taskbar are voice searches....

Jeff Domansky's insight:

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

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Study: What Motivates Facebook Users to Share Content

Study: What Motivates Facebook Users to Share Content | Public Relations & Social Media Insight | Scoop.it

What motivates people to share content? This is one of the key questions all content marketers would love to understand more about. And while sharing, in itself, is rarely the end goal, shares do help spread the message and connect your content with a wider audience.


To get a better understanding of what motivates content shares, content strategy group Fractl has conducted a study of what motivates Facebook users, specifically, to share a post.


Fractl surveyed more than 2000 Facebook users to gain insight into what inspires them to click Like or Share on The Social Network. Among their key findings, Fractl's researchers found that: 


- Only 1 out of 10 respondents noted that their primary reason for sharing content was to educate their network, though more than half (55%) noted they do want to share useful content


- Women are 26% more likely to share content more than once a day compared to men, while Baby Boomers are 19% more likely to share more than once per day than any other generation


- 40% of respondents admitted to sharing content to make themselves look good. 


- Users with larger networks (over 500 friends) are 7% more likely to share content that maintains a certain image of themselves....

Jeff Domansky's insight:

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

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Jeff Domansky's curator insight, June 23, 1:30 AM

A new infographic by Fractl aims to provide some new insight into the motivations behind shares on The Social Network.

Iliana Bussell's curator insight, June 23, 12:16 PM
We try to vary our posts....useful info and tips, educational info and entertaining posts....but shares and likes are hard to come by!  Please help us out and share our content if you find it useful or entertaining.
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Brian Eno Talks About Using Artificial Intelligence To Create Music And Art

Brian Eno Talks About Using Artificial Intelligence To Create Music And Art | Public Relations & Social Media Insight | Scoop.it

On June 28, Brian Eno will launch a new video experience for the title track of his latest album The Ship, which was released in April. What's different about this music video is, according to Eno, it isn't really a music video at all, but rather a visual experience informed by and created with artificial intelligence.

"Just as I'm excited about the possibilities of artificial intelligence and new technologies, I'm so incredibly and numbingly bored with videos and the traditional music videos, that I just couldn't imagine wanting to do that," said Eno, on stage at Cannes Lions. "So really, this is an attempt to say, is there some other way we can do this thing?"...

Jeff Domansky's insight:

The legendary producer and artist took to the Cannes Lions stage to talk about art, technology, and his new project, The Ship.

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rodrick rajive lal's curator insight, June 22, 10:56 PM
I guess we need to accept that AI is in! We have begun using Artificial Intelligence in almost every aspect of life, whether it is transport, (driverless trains, driverless cars, or even planes that can fly themselves) or medicine, or even industry, so why not music?
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Cannes "Future Lions" Winning Ideas Are A Glimpse At Advertising To Come

Cannes "Future Lions" Winning Ideas Are A Glimpse At Advertising To Come | Public Relations & Social Media Insight | Scoop.it

Some pundits say the advertising industry is in big trouble, its business model is broken, the "big idea" is dead, it can’t do tech and so on. There is no shortage of pessimism and, it has to be said, some of it is valid. The days of an award-laden creative chief ensconced in his (always, his) corner office overseeing a couple of 60-second blockbuster TV ads per year, costing the client millions, are more or less over. It's no secret that the industry has struggled to adapt quickly enough to the changing world.

But if the excellence of the ideas that took the 2016 Future Lions, the Cannes Lions Advertising Festival's student awards, is anything to go by, hope is at hand.

The Future Lions began in 2006 and is a collaboration between the Festival and agency AKQA. Anyone in full-time education may enter and this year, more than 1,900 students from 69 countries did....

Jeff Domansky's insight:

Creativity is alive and well in the student "Future Lions" awards at Cannes.

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Google's RankBrain and Penguin 4.0 to Shake Up the Internet

Google's RankBrain and Penguin 4.0 to Shake Up the Internet | Public Relations & Social Media Insight | Scoop.it

Last week Google made a number of major announcements. There’s nothing unusual about that, of course, except this time the announcements have big implications for SEO, which will make thousands of businesses around the world wary about their efforts to scale SERPs.

This time around, Google has publicly discussed two new updates which offer a major shake-up to the standard Penguin or Panda upgrade. One is a new algorithm called RankBrain, which boasts machine learning capabilities, and the other is a slightly disconcerting real-time Penguin update. For the latter, it essentially means it’s time for businesses to be at the peak of their game with their SEO practices.

When not frightening businesses with a continuous SEO ranking update, Google is nearing completion of an extraordinary project which would bring the Internet to over 100 million people around Indonesia. For businesses, however, the big news is Google’s latest updates–here’s what’s known so far....

Jeff Domansky's insight:

An artificial intelligence component and a new search engine optimization update should have businesses and SEO consultants busy.

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