The following infographic from Uberflip gives a concise view of what the trends will be like in content marketing in 2014.
2013 has experienced a lot of innovative changes as far as marketing is concerned. There were a whole lot of new tools and conventions to deal with. But in all of these content marketing stood out! Today, content marketing is not just a buzz word but something that every business now takes as a MUST.
For example, in a recent survey conducted by MarketingProfs and the Content Marketing Institute, it was revealed that 93% B2B organizations now use content-based tactics for their marketing campaigns while 73% indicated they now produce more content than the previous year!
These are not mean figures. They are definitely an indication of what to expect in content marketing trends for 2014....