Reposting the same content on social media can be quite a controversial topic. Some people don’t like it at all, while others advocate it strongly.
For Buffer’s social media accounts, we regularly do this. We found this to work surprisingly well and thought it might be interesting to explore the topic in a more analytical way.
Here is some interesting data around republishing your content multiple times on social media. Simply looking at the latest social media stats, there seems to be good case for doing so. Some people also call this the “Guy Kawasaki”-technique for using Social Media. Looking at his massive following, it seems to be working well!