We carried out some analysis to bring you a list of the top 50 influencers on content marketing.
The list is generated by taking most (if not all) of the tweets from the last 4 months containing the hashtag #ContentMarketing and applying the PageRank algorithm to the network of mentions of people.
Learn more about the PageRank algorithm in this Wikipedia article.
There is only a weak correlation (R2=0.13) between PageRank and the number of Twitter followers.
The reason is that what matters is how often you are mentioned – and by whom – in the relevant context (i.e. content marketing) – not the number of followers you have. The fact that there is any correlation at all is that you are a little more likely to be mentioned in the relevant context by one of your followers.