Small businesses hear all the time how effective content marketing is but often they are resistant to allocating their limited budgets and precious time to it because:
1. Good content takes time to develop;
2. And it doesn’t immediately lead to paying customers.
Even though it’s time-consuming and you won’t see ROI today, content marketing – when done well – can become the driving force in your sales machine for years to come.To help you look at it from different standpoints, I reached out to 6 content strategists with one question: “How can content marketing help small businesses generate leads and drive revenue?”...