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A Simple Tip to Get a Huge Increase in Engagement on Twitter - Jeffbullas's Blog

A Simple Tip to Get a Huge Increase in Engagement on Twitter - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Twitter has made a simple change to how Tweets appear in your stream and it has shown a large increase on engagement on Twitter. Here are some results....Why you should change your Twitter habits?Since Twitter has introduced the new function some users have noticed a significant increase in engagement. This means more retweets, favourites, mentions and sharing.

Jeff Domansky's insight:

Think visuals! Great tip from Jeff Bullas.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter courts small businesses with a new 'Dashboard' app

Twitter courts small businesses with a new 'Dashboard' app | Public Relations & Social Media Insight | Scoop.it

Twitter is looking to get small business owners more involved in its service with its latest standalone app.


Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.


For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.


While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....

Jeff Domansky's insight:

The free, new Twitter tool lets brands track mentions and schedule tweets. Definitely worth checking out!

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy | Public Relations & Social Media Insight | Scoop.it

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. For brands, this means a new opportunity to show off their culture, share knowledge, and connect with their audience in a new and exciting way.


After reporting more than 100 million daily active users, and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. And while we're still getting our feet wet, we've already learned a lot about executing and iterating a successful Snapchat business strategy.


To help you get started, we've detailed everything we've learned (so far) below. We'll start by going over the basics -- how to set up an account, create a Snap, leverage effects, etc. -- and jump into some tips after that. ...

Jeff Domansky's insight:

Learn the basics of how to leverage Snapchat for your business -- along with tips from HubSpot's account.

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dracomodulus's comment, Today, 3:23 AM
excellent
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5 Growth Hacks That Continuously Deliver Results

5 Growth Hacks That Continuously Deliver Results | Public Relations & Social Media Insight | Scoop.it

But what is growth hacking really?


I like to define it as any strategy that helps your brand grow and reach new audiences quickly and efficiently. The term growth hacking itself might be a new one, but the strategies have been around for a while.


The lifespan of a new business, brand, or startup is short. We must grow and expand quickly if we plan on sticking around for the long term.


If you’re a new business looking to grow rapidly then you need proven tactics to back you up month after month. You need to growth hack.


Add these five growth hacking strategies to your marketing strategy and watch your audience grow by leaps and bounds....

Jeff Domansky's insight:

You need to add these 5 proven growth hacks to your marketing mix.

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These photos show why no one shops at Kmart anymore

These photos show why no one shops at Kmart anymore | Public Relations & Social Media Insight | Scoop.it

Kmart was once one of America's leading discount retailers. But its sales have been tanking for years, and now it's closing dozens of stores.


At its peak in 2000, Kmart raked in $37 billion in sales and had 2,156 stores.


Since then, Kmart's sales have dropped 72% to $10 billion. It now has just 941 stores, with plans to close nearly 70 more by next month.


We went to a Kmart store in Richmond, Virginia, to find out why it's losing customers....

Jeff Domansky's insight:

Here's what happens when managers don't manage - staff don't care! And why should customers? What a bloody disaster! Senior management should be ashamed of themselves and shareholders angry.

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Four Common Pitfalls of Influencer Marketing and How to Avoid Them - Insights

Four Common Pitfalls of Influencer Marketing and How to Avoid Them - Insights | Public Relations & Social Media Insight | Scoop.it

Influencer marketing is yesterday’s word-of-mouth marketing on steroids. The internet now makes it possible for regular people like you and me to attract thousands of followers. Blogs, social media, and new live-streaming services like Facebook Live and YouNow have opened the door for brands to partner with the micro-famous for (hopefully) macro results.

But most brands have no idea what they’re doing in this space. How could they? This is all new territory. Instagram is six years old. Snapchat is even younger. Blogs have been around a while, but it’s hard to know how to make the most of a platform that’s losing younger audiences. So what are brands and agencies to do? How do you find influencers that are the right fit? And how do you make money while exploring a new frontier?

Here’s a starting point...

Jeff Domansky's insight:

The reality of influencer marketing and four pitfalls you should avoid.

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A Publisher's Guide To Facebook's News Feed Updates

A Publisher's Guide To Facebook's News Feed Updates | Public Relations & Social Media Insight | Scoop.it

By now, many of you will have read about Facebook’s news feed updates, which were made public today. 

As well as listing ‘News Feed Values‘, there was also some news for publishers about how content is to be displayed in the news feed.

These updates are amongst the most significant for publishers that we’ve seen. However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value....

Jeff Domansky's insight:

Facebook will place higher value on three key areas of content in its new newsfeed guidelinesand publishers can win by emphasizing organic engagement, metrics to guide strategies and development of strong niche audiences. Content marketers take note.. 

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42% of purchases happen in first hour online

42% of purchases happen in first hour online | Public Relations & Social Media Insight | Scoop.it

Impulse purchases could soon be a thing of the past thanks to the internet, as shoppers are more likely to consider a purchase over a short period of time than spontaneously click to buy.

Just 42% of purchases happen during the first hour of online shopping sessions, according to a new report from personalization platform Monetate.

Monetate analyzed data from the first quarter of 2016 and found that shoppers browse heavily during the workday – in fact, the biggest workplace distraction could well be shopping.

Desktops dominate during the day. Between 8 a.m. and 4 p.m., desktop's share of page views never fell below 75 percent and peaked at 84 percent around 2 p.m. Outside of typical work hours, mobile devices account for 40 to 45 percent of page views during commuting hours, early mornings and late nights....


Via Doug Hall
Jeff Domansky's insight:

Monetate research report highlights interesting e-commerce consumer buying habits and trends.

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Doug Hall's curator insight, June 29, 2:04 PM
Monetate research report highlights e-commerce buying practices and trends. Marketers take note.
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Watching cat videos purrrfect way to feel positive, study finds

Watching cat videos purrrfect way to feel positive, study finds | Public Relations & Social Media Insight | Scoop.it
If you're not into jogging or yoga, watching Internet cat videos might be your answer to feeling more upbeat. A recent study found that watching videos of felines online made people feel more positive after watching them. With millions of cat videos uploaded to YouTube each year and film festivals dedicated to felines, like the one held in Saskatoon over the weekend, Jessica Gall Myrick wanted to find out the emotional and psychological affects the videos have on people....
Jeff Domansky's insight:
I knew it....
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10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated) | Public Relations & Social Media Insight | Scoop.it

The implication is that Google measures all of your documents for freshness, then scores each page according to the type of search query.

Singhal describes the types of keyword searches most likely to require fresh content:

Recent events or hot topics: “occupy oakland protest” “nba lockout”
Regularly recurring events: “NFL scores” “dancing with the stars” “exxon earnings”
Frequent updates: “best slr cameras” “subaru impreza reviews”
Google may determine exactly which queries require fresh content by monitoring the web and their own huge warehouse of data, including:

Search volume: Are queries for a particular term spiking (i.e. “Earthquake Los Angeles”)?
News and blog coverage: If a number of news organizations start writing about the same subject, it’s likely a hot topic.
Social media: A spike in mentions of a particular topic may indicate the topic is “trending.”


While some queries need fresh content, other search queries may be better served by older content.

Fresh is often better, but not always. (More on this later.)

Below are ten ways Google may determine the freshness of your content. Images courtesy of my favorite graphic designer, Dawn Shepard....

Jeff Domansky's insight:

Freshness of content is a deciding factor in Google page rank.

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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | Public Relations & Social Media Insight | Scoop.it

Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media Strategy in 8 Steps (Summary)

One of the major theses we employ in our social media strategy process is this:

Companies should focus more on how to BE social, and less on how to DO social media. (tweet this)16

With all the new tools and platforms constantly emerging, it’s very easy to fall into the trap of thinking about social media through a tactical prism instead of a strategic one. The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.…

Jeff Domansky's insight:

Jay Baer captures the essence of social media strategy here.

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55% of Visitors Read Your Articles for 15 Seconds or Less: Why We Should Focus on Attention Not Clicks

55% of Visitors Read Your Articles for 15 Seconds or Less: Why We Should Focus on Attention Not Clicks | Public Relations & Social Media Insight | Scoop.it

Millions of blog posts are published every day.


A small percentage gain traction and attract readers.


And among those readers, 55% will read the blog post for 15 seconds or less.


(If you’re still reading, thanks for sticking with this one!)
The internet is a daily battle for attention. Everywhere you turn, people are trying to share the latest marketing hacks with many of the same points echoed repeatedly.


I’m guilty of it myself, and I completely understand why many of us write articles that are a little similar and repetitive. It’s because they work. You could argue that content is becoming less art and more science. There are formulas to it — if you find the best keywords and write the correct content, you can build a high-traffic blog (that’s almost a guarantee).


But is traffic the goal of content? Or can there be some new and unusual ways of measuring content success? I have some ideas I’d love to share....

Jeff Domansky's insight:

Think engagement not just clicks.

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4 Tips for Journalists to Master Snapchat Stories - MediaShift

4 Tips for Journalists to Master Snapchat Stories - MediaShift | Public Relations & Social Media Insight | Scoop.it

Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it’s a platform for more than just the 20 media companies with precious spots in Discover, Snapchat’s dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long.


How Media Companies Are Using Stories


Companies like The Hill and the Washington Post are using Snapchat Stories to cover political rallies; companies like The Skimm, Real Simple Magazine, CNBC, and CBS News are giving behind-the-scenes looks at their operations; and companies such as Mic, The Verge, and the Moscow outlet In the Now are using it to distribute original stories created just for Snapchat. And there’s a lot of crossover—most of the media companies I follow are still experimenting and have done all of these things and more.


As social media strategist Barbara Kolbe Baker noted recently on her “Snaps by the Pond” channel, Stories have been so successful that they’re the target of Snapchat’s new ad rollout: Starting this week, advertisers can now buy ads between individual users’ Stories instead of being limited strictly to Snapchat Discover....

Jeff Domansky's insight:

Time to add Snapchat to your social marketing mix.

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