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The 4 Touch LinkedIn Engagement Strategy

The 4 Touch LinkedIn Engagement Strategy | Public Relations & Social Media Insight | Scoop.it

LinkedIn is a great engagement tool. You hear it time and time again, but maybe you don’t believe it. Or maybe you’re just not using it for the right purposes. Whenever people mention LinkedIn I think of connecting with like-minded peers....


One thing I’ve come to realize is the importance of a multi-touch engagement strategy on LinkedIn groups. Whether you’re simply accepting a LinkedIn users’ request to join a group or connecting with someone in the same industry, you’ll want to keep the conversation going...

Jeff Domansky's insight:

Fatima Lora sharess a set of simple tips to make your LinkedIn connections strongerstronger and more effective.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Brexit could shake up the UK media industry

The Brexit could shake up the UK media industry | Public Relations & Social Media Insight | Scoop.it

It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Earlier this month, Group M, the global media arm of WPP, tweaked its TV and newspaper ad spend forecast to compensate for a potential Brexit, according to The Guardian. Previous forecasts said U.K. TV ad spend would grow 7.1% in 2016, but that number drastically reduced to 2.6%. Furthermore, Group M lowered its total U.K. ad spend growth estimates from 7.2% to 6.3%.

This decrease stemmed from ad buyers' hesitation to spend money in the weeks before the referendum. Had the U.K. voted to remain in the EU, the ad market likely would have stabilized. But a vote to leave would have placed more downward pressure on U.K. ad spend, according to Sir Martin Sorrell, the CEO of WPP.

But even with these adjustments, the estimates still place the U.K. as one of the fastest-growing ad markets.

Jeff Domansky's insight:

What's ahead for the UK media industry after Brexit?

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Working With the 'Frenemy': Publishers Both Optimistic and Cautious With Social Platforms - MediaShift

Working With the 'Frenemy': Publishers Both Optimistic and Cautious With Social Platforms - MediaShift | Public Relations & Social Media Insight | Scoop.it

Newsrooms are posting more of their content directly to social media platforms, but with little idea of what the rewards will be.
That insight comes from data presented by researchers at the Tow Center for Digital Journalism at Columbia University last week at a half-day event, “Digital News in a Distributed Environment.”

 

Researchers surveyed more than 40 journalists and news media executives, from both national and local brands, as well as eight executives from Facebook, Twitter, Instagram, Google and Snapchat. They also held a roundtable attended by fifteen social media and audience editors.

 

They found that a publisher’s business model is what determines its social media strategy – and no one solution works, said Claire Wardle, the research director at the Tow Center. While some publishers are optimistic about the new opportunities that social media provides, others feel powerless. And relationships between publishers and platforms are not always amicable, with one respondent referring to a platform as a “frenemy.”...

Jeff Domansky's insight:

traditional news media are still trying to figure note the benefits of social media.

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Interactive Content Is More Than Just an Attention-Grabber - eMarketer

Interactive Content Is More Than Just an Attention-Grabber - eMarketer | Public Relations & Social Media Insight | Scoop.it

Not surprisingly, most content marketers in North America agree that interactive content grabs a reader’s attention more effectively than static content. But, according to research, it also provides many other benefits.


Together the Content Marketing Institute (CMI) and ion interactive polled 341 content marketers in North America during February and March 2016 on the value of content that spurs readers to participate in a dialogue.


Four in five (81%) respondents concurred that interactive content was more effective in grabbing readers’ attention.


More interestingly, CMI uncovered other valuable benefits of interactive content for content marketers. For instance, 79% of respondents agreed that this type of content can be reused and subsequently encourage repeat visits. Another 79% said that interactive content, when combined with traditional content marketing, can help strengthen their company’s message....

Jeff Domansky's insight:

Interactive rules, static drools.

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James Bond, Dunder Mifflin, and the Future of Product Placement

James Bond, Dunder Mifflin, and the Future of Product Placement | Public Relations & Social Media Insight | Scoop.it

This is a fundamental shift not only for the TV channels, which will have to completely rethink their revenue model, but also for brands, which find it incredibly, and increasingly, difficult to capture the attention of empowered, impatient consumers.


An obvious solution is product placement, a company paying for its product to be featured prominently in a film or television program as a form of advertising. According to PQMedia, the U.S. product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019.


The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical. Research by Eva A. van Reijmersdal of the University of Amsterdam suggests that when product placement becomes too prominent, it affects attitudes negatively because viewers become aware of a deliberate selling attempt.


Product placement can also lower audiences’ evaluations of the focal entertainment product (the film or the show), as recently demonstrated by Andre Marchand and colleagues. And it’s particularly true when audiences like the film or show....

Jeff Domansky's insight:

The search for an alternative to interruptive ads - brought to you by me! ;-)

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JACK DANIEL’S MASTER DISTILLER: This is the real difference between scotch, whiskey, and bourbon

JACK DANIEL’S MASTER DISTILLER: This is the real difference between scotch, whiskey, and bourbon | Public Relations & Social Media Insight | Scoop.it
Jack Daniel's master distiller Jeff Arnett explains the differences between scotch, bourbon, and whiskey. He also describes how location plays a role in how each type of alcohol is categorized. 
Jeff Domansky's insight:
Inquiring minds... now you know.
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Men Use Social More After Becoming Dads [Infographic]

Men Use Social More After Becoming Dads [Infographic] | Public Relations & Social Media Insight | Scoop.it

This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.

A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights.

  • 91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.
  • When fathers do use social, they’re frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.
  • 61% at least somewhat agree that they use social media more now than they did before having children....
Jeff Domansky's insight:

Dads do social too, don't you know?

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apertharpist's comment, Today, 2:31 AM
good one...
Mark E. Deschaine, PhD's curator insight, Today, 9:26 AM
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WTF: What Brexit means for the UK media industry - Digiday

WTF: What Brexit means for the UK media industry - Digiday | Public Relations & Social Media Insight | Scoop.it

On Thursday, Britain made its choice.

The vote to leave the European Union prevailed by a razor-thin margin, dividing and shocking the country. Markets responded negatively, with the pound tumbling to its lowest since 1985, and prime minister David Cameron announcing he will pass on the baton to someone from the leave campaign.

The only certain thing now is that there will be plenty of uncertainty to come, while the U.K. figures out what happens next. Here’s a rundown of what Brexit could mean for the U.K. media industry.

With there be any immediate changes?
Not really, no. Negotiating the terms with which the U.K. exits — like setting up alternative trade deals — will take at least two to three years. During that time the U.K. will remain under the E.U.’s jurisdiction.

The U.K. will be at the table, but it won’t participate in shaping future E.U.-wide laws or deals that could affect the country — like the GDPR, the new European data laws that Brits will still have to comply with....

Jeff Domansky's insight:

Uncertainty and changes ahead for the media industry in the UK.

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Coming Soon: New Instagram Business Tools

Coming Soon: New Instagram Business Tools | Public Relations & Social Media Insight | Scoop.it

With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.

First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it’s always looking for quick ways to fill seats in class.

With these insights in mind, we set out to make Instagram work even better for businesses. So today, we’re excited to unveil our new Instagram Business Tools....

Jeff Domansky's insight:

Useful business tools coming soon for Instagram.

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Snapchat uncovers Discover

Snapchat uncovers Discover | Public Relations & Social Media Insight | Scoop.it

Snapchat combines the best of social networks, magazines, and television in a redesign of its omni-entertainment app.

You’ll now see image and headline previews of the content inside Discover channels and Live stories on the Stories page, instead of just logos for the publishers or events they capture. The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.

Also, instead of having to dig your favorite Discover channels out of the whole list, you can now tap-and-hold to subscribe to them so they always appear amongst the Recent Stories from accounts you’ve added, unless you later unsubscribe. This gives publishers like Tastemade and IGN an extra call to action to bake into their Discover channels and marketing.

The goal here is to make professionally-made and community-curated content just as attractive as what friends share on the app. Previously, Discover channels felt bolted on to the experience, and can seem overly polished compared to Stories from friends that are  fascinating despite flaws. VentureBeat and Recode previously reported that changes to the Discover page were coming....

Jeff Domansky's insight:

Snapchat's redesign provides easier content finding and navigation.

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17 of the Best Out-of-Office Messages We Could Find

17 of the Best Out-of-Office Messages We Could Find | Public Relations & Social Media Insight | Scoop.it

Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)


Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.


Here are some of the gems I found....

Jeff Domansky's insight:

Summer fun! Check out some funny autoreplies to use in your next out-of-office email message.

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7 Psychological Insights to Help You Develop a Powerful Facebook Strategy for Business

7 Psychological Insights to Help You Develop a Powerful Facebook Strategy for Business | Public Relations & Social Media Insight | Scoop.it

What is the most powerful tool in your marketing arsenal? Is it keyword research? Copywriting? Beautifully designed ad campaigns? Maybe…


I’m not going to keep these techniques a secret.


 I wanted to share with you the psychological insights I learned so you can dramatically improve your game by leveraging Facebook marketing more effectively.


So, what are the most important psychological “hacks” you can start using today to improve your social media marketing?...

Jeff Domansky's insight:

Add emotions and get better Facebook results.

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Martha Stewart says she passed her time in jail making ceramics and jam out of the crab apple trees

Martha Stewart says she passed her time in jail making ceramics and jam out of the crab apple trees | Public Relations & Social Media Insight | Scoop.it

Back in 2004, media and TV personality Martha Stewart was sentenced to five months in jail for obstructing a federal securities investigation.


To pass the time during her incarceration, Stewart did what she does best: cooking and crafts.


Speaking at a Daily Mail brunch session at the Cannes Lions advertising festival on Thursday, Stewart said the food inside was around three years past its expiry date.


"That's why I made jam out of the crab apples on the trees," she added.


Aside from making jam, Stewart also turned her hand to ceramics. As a child she'd go to ceramic classes at the weekend, so she quickly signed up to a ceramics class in prison too, at a place called Alderson....

Jeff Domansky's insight:

She made an entire nativity scene that she brings out each Christmas. She also obstructed justice. No sympathy despite the ceramics and crabapple jam.

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Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son

Man Secretly Runs Horrifying Full-Page Newspaper Ad Seeking Wife for 48-Year-Old Son | Public Relations & Social Media Insight | Scoop.it

Father's Day was very likely a tense affair for Salt Lake City resident Baron Brooks, whose dad Arthur made a full-page, $900 personals newspaper ad for him without his permission. Not only that, but the ad makes Baron sound like a total jerk, too.


The ad, which appeared in an Idaho paper for reasons we'll get to in a moment, is written from Baron's point of view and states