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Viral Marketing Examples and Why They Worked | Help Scout

Viral Marketing Examples and Why They Worked | Help Scout | Public Relations & Social Media Insight | Scoop.it

In defining viral marketing, many creative descriptions have been put forward.


At its core, viral marketing is simply the “spread of an idea” that helps market your business or cause. It’s putting material out there that by its very nature attracts attention and discussion.


Perhaps the most objective way to look at the practice of viral marketing is to examine the research of some highly intelligent folks who have dedicated years to deciphering the common elements of viral content.


Below, I’ll dissect some of my favorite research from an associate professor at the Wharton School of Business, as well as examine some classic viral marketing examples to see what lessons can be had from campaigns that managed to spread far and wide....

Jeff Domansky's insight:

Here's what you can do to enhance the possibilities of going viral:.

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Carol Sherriff's curator insight, November 8, 2013 9:07 AM

Really great review of principles of viral marketing and examples

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Social media, PR insight & thought leadership - from The PR Coach
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Pizza Hut has employed a robot waiter

Pizza Hut has employed a robot waiter | Public Relations & Social Media Insight | Scoop.it
Mastercard has announced that it is powering the first commercial application of SoftBank’s humanoid robot Pepper, creating a service in Pizza Hut restaurants in Asia.The service will have Mastercard’s digital payment service MasterPass as the core and Pizza Hut, the first brand to come on board to test the service, aims to trial Pepper over the next few months with the goal for it to be live in-store in Asian restaurants by the end of 2016.Tobias Puehse, vice president, innovation management, digital payments and labs at MasterCard, said: “Consumers have come to expect personalized service, customized offers and simple and seamless processes both in-store and online. The app’s goal is to provide consumers with more memorable and personalized shopping experience beyond today’s self-serve machines and kiosks, by combining Pepper’s intelligence with a secure digital payment experience via MasterPass.”Pepper will be programmed to launch on greeting, or when activated via a QR code or once the MasterPass has been activated within the app. Pepper will give personalised offers and suggestions, as well as helping with checking out and paying....
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I thought they already had robots serving in pizza restaurants? LOL
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Find Your Readers: 6 Marketing Channels (and which ones to pick)

Find Your Readers: 6 Marketing Channels (and which ones to pick) | Public Relations & Social Media Insight | Scoop.it

The number gets even more complicated if you consider that there are many offline marketing channels as well.

However, for most of us, the number of channels doesn’t matter.

What does matter is that there is a handful of core channels that are by far the most effective digital marketing channels.

That’s what this post is all about.

We’ll go over the six main digital marketing channels you should at least be familiar with. On top of that, I’m going to show you how to evaluate each channel to determine whether it’s worth your time....

Jeff Domansky's insight:

Neil Patel helps you evaluate the six most important social media channels.

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Twitter to Stop Counting Photos, Usernames Toward Character Limit

Twitter to Stop Counting Photos, Usernames Toward Character Limit | Public Relations & Social Media Insight | Scoop.it

Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured.


First, @names will no longer count toward the 140-character limit, so users can add more words to their replies without removing usernames from a conversation.In addition, media attachments such as photos, GIFs, videos, polls and quote tweets will no longer count toward a tweet’s character limit. This feature was originally rumored by Bloomberg earlier this year.


Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets.


Finally, Twitter is removing the need for users to place periods before usernames when they want replies to be viewed by all of their followers. Instead, Twitter said, “New tweets that begin with a username will reach all of your followers … If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.”...

Jeff Domansky's insight:

Brandy Shaul nicely summarizes the improvements.

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8 Phrases to Use When Your Client Is Extremely Unhappy

8 Phrases to Use When Your Client Is Extremely Unhappy | Public Relations & Social Media Insight | Scoop.it

Most people are not trained in how to deal with anger, frustration, disappointment, and a host of other emotions that happen as a result of client-agency interactions. When a client expresses his emotions due to a mistake from the agency or a miscommunication, people struggle with figuring out the right thing to say or the right way to handle the situation.


So how do you calm the client's visible displeasure and salvage the trust that remains? How do you refocus their frustration and work together to find a solution to the current problem?


The first step is getting the client to talk through the problem. Use these prompts to continue the conversation in a productive way:...

Jeff Domansky's insight:

Use these phrases when dealing with unhappy, frustrated, and angry clients.

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The Costs of Self-Publishing Your Book

The Costs of Self-Publishing Your Book | Public Relations & Social Media Insight | Scoop.it

With the growing popularity of self-publishing, there is one recurring question I get from almost every aspiring author: “How much should I budget?” This is a really hard question to answer because the term “self-publishing” encompasses a wide range of very different possibilities.


For example, let’s say you’ve written a first draft of your novel and just uploaded it to Amazon via Kindle Direct Publishing. Technically, you’re “self-publishing.” And your only monetary cost is the formatting to get the required .mobi file, which can be done for free via several online tools.


Now, if you want to have a chance of selling that book, you need to replicate at least some of the steps of traditional publishing and ensure a certain level of quality and professionalism. This means having your book properly edited, typeset and proofread, and hiring a designer to create an eye-catching cover. Depending on your genre and your writing ability, these can cost more or less.


It’s impossible to say, “Self-publishing your book with cost you $X.” However, it is possible to find average costs for the different steps that go into producing a book: editing, design and typesetting. And this is what the data and infographic below focus on....

Jeff Domansky's insight:

Ever wondered about the costs of self-publishing? This infographic has answers.

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10 of the Best Brands on Twitter (And Why They're So Successful)

10 of the Best Brands on Twitter (And Why They're So Successful) | Public Relations & Social Media Insight | Scoop.it

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.


As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.


Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like?


Below is a list of 10 brands -- even those in seemingly "boring" industries -- that are consistently tweeting out great content. (And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.)....

Jeff Domansky's insight:

Check out these ten examples of the best Twitter accounts from brands.

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7 Tools Every Digital Entrepreneur Must Use

7 Tools Every Digital Entrepreneur Must Use | Public Relations & Social Media Insight | Scoop.it

An entrepreneur has a lot of responsibilities including marketing, managing teams and hiring employees. This can become stressful; with productivity, efficiency and the growth of the company suffering.


But you can overcome these barriers by using some simple tools. These tools are helpful in making you a productive and efficient entrepreneur.


If you want to stop wasting your valuable time, and instead focus on the important things in your business – these tools will help. So here are 7 tools every entrepreneur must use....

Jeff Domansky's insight:

These 7 tools will help you reduce stress, improve your productivity and get better results.

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3D Printing Evolves to 4D: Here’s What We Know So Far

3D Printing Evolves to 4D: Here’s What We Know So Far | Public Relations & Social Media Insight | Scoop.it

Surely you’ve heard of 3D printing, which is the printing of objects out of materials like plastic, concrete, and even steel. But did you know the technology has been around since the 1970s?


Or perhaps even more surprising is the fact that soon we will be progressing to the next stage of this technology: 4D printing.


It’s hard to believe the technology has been around that long, let alone that we’re naturally progressing to the next phase in its evolution, but it’s all true. So, what is 4D printing? And how is it different from 3D printing? We’ll break it down for you....

Jeff Domansky's insight:

If you thought 3D printing was awesome, then you're going to be blown away by 4D printing.

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GwynethJones's curator insight, May 24, 8:07 PM

What, what!?

I'm still not sold on 3D but I'm excited to learn about 4D!

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Why The Sound of a Brand Name Matters

Why The Sound of a Brand Name Matters | Public Relations & Social Media Insight | Scoop.it

The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way.


Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers' perceptions.


This is what’s called "sound symbolism"—the theory that there’s an intrinsic meaning we unknowingly attach to certain speech sounds. Sound symbolism is probably best illustrated by a well-known study from 1929 by the renowned linguist and anthropologist Edward Sapir.


In his experiment, Sapir had people assign two fake words—"mil" and "mal"—to either a larger or smaller table. And what he found was pretty astonishing: The majority of participants called the smaller table "mil" and the larger table "mal." Since Sapir made up the words "mil" and "mal," he concluded that people inferred word meaning from the sound.


Over the decades, researchers have verified and added to what Sapir discovered in his study, that certain speech sounds have meaning, separate from the definition of a word itself. They’ve found links between word sounds and concepts for all sorts of characteristics, including size, shape, speed, weight, sharpness, and creaminess.


"Sound symbolism says that people have this intuition, that there are right words for certain things," explains Sam Maglio, one of the authors of the new Cognition study and an assistant professor of marketing at the University of Toronto Scarborough....

Jeff Domansky's insight:

Brand names reveal a lot more than you think, as the fascinating science of "sound symbolism" suggests.

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2016 Design Trends | Daily Infographic

2016 Design Trends | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

Except for those who are battling with a crappy connection, the internet moves really fast. Trends will always come and go, but they change at a particularly quick pace on the web. With evolving consumer demands, constant innovation, and the rapid exchange of ideas, the web never sleeps, never stops changing, never stops growing.


And yet, despite the limitless possibilities and perpetual transformations, there are some trends in digital design that maintain great staying power. Certain elements of design are timeless and transcend all mediums, with the web being no exception. And one of the neat paradoxes where the internet meets design is that growing expertise and capabilities on the web need not call for greater intricacy or complexity in design. Often innovation is as simple as simplicity itself.In the vast, equalizing space that is the web, great design is accessible to all....

Jeff Domansky's insight:

Good look at design trends.

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Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog

Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. And the discussion around this post made us realise that if we want to continue growing, we need to see change as a necessity. We need to continue to push ourselves and figure out how to keep reinventing ourselves to stay ahead of the curve. 


This new design is our latest experiment and in this post, I’m excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy....

Jeff Domansky's insight:

Buffer' flipped the switch, and its new blog design is here. Read what's changed and its content strategy.

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50 Essential Cheatsheets, Guides & Docs for Web Designers

50 Essential Cheatsheets, Guides & Docs for Web Designers | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter how many years of experience you have of a programming language, framework or CMS, you will always need to refer to the official documentation or, and more than likely, a handy quick reference cheatsheet, as it’s literally impossible to remember and know absolutely everything.


In this post I have collected an avalanche of useful cheatsheets, references, guides, checklists and docs, covering almost all aspects of web design, that will not only help to improve your productivity, but will also help to solve some of those frustrating programming issues that often arise (I’m looking at you PHP!).Just click on the ‘view’ button beside each resource and either save the PDF or bookmark the page....

Jeff Domansky's insight:

Here's a great collection of useful cheat sheets, references, guides, checklists and docs, covering almost all aspects of web design.

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Have PR and Marketing Suddenly Become the Same Thing?

Have PR and Marketing Suddenly Become the Same Thing? | Public Relations & Social Media Insight | Scoop.it

I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started making connections and asking other PR pros what he needs to know in this day and age to get ahead of the competition.


What one professional told him made me laugh and then made me think.


“To get ahead, you need to know two things: Google Analytics and SEO.


”This kind of stopped me in my tracks. Yes, analytics and SEO are extremely important in the digital world. They go hand in hand – one promotes your website while the other tracks how you’re doing.


For instance, you can be at the top of the rankings for a key term, but if your bounce rate for that page is insanely high, you might need to change some things. SEO only gets you the attention you need; analytics will tell you exactly how long and what happens after the user sees your page.


But what shocked me is that it wasn’t a marketing executive that was telling my friend how essential these tools are, but a public relations professional with many, many years in the business.


So has public relations and marketing suddenly become the same thing?...

Jeff Domansky's insight:

Great question for PR pros to ponder!

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Rieder: Newspapers haven't 'cracked code,' Buffett says

Rieder: Newspapers haven't 'cracked code,' Buffett says | Public Relations & Social Media Insight | Scoop.it

When I talked to Warren Buffett three years ago, he confided that he had a forbidden passion.


"It's almost unnatural how much I love newspapers," he said.


And he was acting on that love. Four years after saying that he wouldn't buy newspapers "at any price," the financial guru had started snapping them up. In his 2013 letter to shareholders, he and right-hand man Charlie Munger declared that they "believe that papers delivering comprehensive and reliable information to tightly bound communities and having a sensible Internet strategy will remain viable for a long time.


" It was a powerful vote of confidence for a reeling industry totally disrupted by the digital revolution.Buffett admits an 'almost unnatural' newspaper love.


So three years in, I wondered, how is Omaha's favorite Oracle feeling about those beleaguered ink-on-paper broadsheets and tabloids he adores? In a telephone interview Tuesday, Buffett sounded decidedly less bullish about their future.


His ardor is undiminished, but he fears newspapers don't love him back.


"We haven't cracked the code yet" as far as a viable business plan is concerned, he told me, speaking about his own holdings and the industry as a whole.


"Circulation continues to decline at a significant pace, advertising at an even faster pace. The easy cutting has taken place. There's no indication that anyone besides the national papers has found a way."...

Jeff Domansky's insight:

Can newspapers "crack the code" and find new business model? So far, no, says Warren Buffet.

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