After enhancing their Google+ profiles, the businesses increased the instances in which they ranked in the top seven local positions by 179 percent, in the top two positions by 399 percent, and in the third through fifth positions by 97 percent.
The opportunity to boost local rankings and visibility by focusing local SEO tactics on Google+ continues to prove itself out as a winning strategy that can pay big dividends, according to a new aggregate case study from SIM Partners (disclosure: I work for SIM Partners), "How Your Competition is Beating You With Google+ Local Optimization".
Keep in mind just how local consumers' use of Google has become; according to a report from MDG Advertising:
- 59 percent of consumers use Google every month to find a reputable, local business.
- 50 percent of all mobile searches are conducted in hopes of finding local results, and
- 61 percent of those searches result in a purchase....