Here's an interesting take on PR: We’re mainly talkers, when companies are looking for makers. Read on for five ways to go from talker to maker.
... I thought about the term after I talked to Jay Baer on Inside PR 3.49.I was interviewing him about his new book Youtility: Why Smart Marketing is About Help, Not Hype and forthcoming keynote at Meshmarketing in Toronto.
I asked him about the state of the PR industry and he said the challenge for PR is this: We’re mainly talkers, in a world where companies are looking for makers.
Makers are creators of content – videos, websites, infographics, white papers, or other sharable social objects. Talkers on the other hand…well, they talk about it, maybe even offer advice or a strategy, but when push comes to shove they have to outsource the work....