Steps to to manage your content marketing workflow. A marketing strategy, an editorial calendar to manage assets and their distribution and analytics
Over the last year MarketingWise has blogged about the importance of creating a content marketing strategy and then implementing that strategy consistently throughout the sales cycle.Indeed, implementation is key and determining how to best leverage the content you create, manage your resources, be accountable to deadlines and facilitate collaboration are necessary steps.
Ugh!! This is an enormous undertaking. The importance of the content marketing workflow cannot be overstated – but how do you keep track and manage so many moving parts? How do you manage the full spectrum of the content marketing puzzle?
Don’t despair. If you take into consideration the four steps below, you will be able to manage your content marketing workflow much more easily and thoughtfully....