So how do you pick tools? What’s your strategy for tool selection? Which function owns this decision/process? IT or Marketing?
More than than considering tool options you should be asking questions:How should I approach tool selection?What kinds of tools do I need?
- How do they interact and combine?
- Am I paying for duplication of features?
- Who does the vendor compete with? Are they viable? Am I picking best in class?
- What am I missing from my current toolset?
- Are we consistently using the same tools across the company?
- Who are our experts in tool usage? Who should we listen to?...