Your reputation is just as important today as it was in high school.
Except a hit to your brand's reputation today will do more than hurt your social standing--it will hurt your bottom line.
During the next five years, 83 percent of companies will face a crisis that will negatively affect their share price, an infographic from Digital Firefly says.
You don't want to be part of the 83 percent.But a crisis isn't the only time you should monitor your brand's online reputation. Potential customers may sidestep your products based on other things they see online, like product reviews or ads....