...Unlike social media, there’s an immediate emotional connection with video. It touches our senses. And that's a big reason why video is beating social media.
As the Manta Small Business Wellness Index showed, over 60% say they “don’t see any ROI” on their social-media activities. That’s a lot.
Regardless of why business owners say they see no ROI (return on investment), it’s forced them to seek an alternative – and that alternative is video.
Video is Beating Social for Emotional Reasons
The shift from social media to video is not surprising for another big, fundamental reason. Every business owner, manager and marketing director in the universe wants to know what they’re getting for their marketing dollar. Even if they fully realize there’s no guarantee on ROI, they want to know what “the deliverable” is. With social media, that’s hard to grasp. With video, it’s not. With video you see what you’re getting and, if it’s done right, you get excited by it.
Unlike social media, there’s an immediate emotional connection. It touches our senses. And, when it does that to us, we have no reason not to believe it’ll do the same to the people we’re trying reach....