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Top 20 Best Blogs for Financial Marketers

Top 20 Best Blogs for Financial Marketers | Public Relations & Social Media Insight | Scoop.it

If you’re a financial marketer, you can”t sit around all day reading banking blogs (even if you wanted to). So what are the top 20 you should focus on? The Financial Brand ranks them for you.


Today, The Financial Brand follows approximately 100 active blogs in the banking space. But in the last six years, more than that have died. That’s right, there are more dead blogs in the bank and credit union marketing world than live ones (108, to be exact). That’s why The Financial Brand thinks it is important to recognize the best of those that are still going.


This isn’t a popularity contest. This list is created for one reason, and one reason only: to help bank and credit union marketing executives find more information and insight with immediate relevancy that they can put to use in their daily jobs...

Jeff Domansky's insight:

Financial marketers can't sit around all day reading banking blogs. Here's a list of 20 to help bank and credit union execs prioritize.

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486 reasons to vote, visualized by American graphic designers

486 reasons to vote, visualized by American graphic designers | Public Relations & Social Media Insight | Scoop.it
For many Americans, elections are spectator sports. Despite the huge numbers who tuned in to this week’s presidential debate between Hillary Clinton and Donald Trump, historical data suggests that on Nov. 8, more than 40% of eligible voters will skip the polling stations and just watch the dramatic results unfold on TV.


To address America’s consistently dismal voter turn out, the American Institute of Graphic Arts (AIGA) launched a poster campaign intended to wield “the power of design to motivate the American public to register and turn out to vote.” It asked its 10,000 professional and student members to create nonpartisan posters persuading readers to vote, that would be free for anyone to print and distribute....

Jeff Domansky's insight:

The American Institute of Graphic Arts (AIGA) launches a creative campaign to try and get out the vote using posters targeted at a wide range of audiences.

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Yep, Disney is in talks with bankers about possible Twitter acquisition

Yep, Disney is in talks with bankers about possible Twitter acquisition | Public Relations & Social Media Insight | Scoop.it

Disney has had talks about a potential acquisition of Twitter, we’ve confirmed. They’re working with bankers now to determine whether the deal makes sense, multiple sources have informed us.

 

While some reports have suggested that Twitter could fetch $30 billion, we are hearing that the price tag is much lower. Twitter stock is currently trending upward on the news, and Disney’s downward. At the end of last week, Twitter’s market cap was below $13 billion on Thursday, before rumors of a possible Salesforce acquisition broke. Twitter’s market cap is now almost $20 billion, suggesting that investors believe it could optimistically fetch that price.

 

Disney, which owns media properties like ESPN and ABC, is hoping that the social media platform could amplify their reach. Twitter has also been dabbling in content partnerships, including one with the NFL. Successful implementation of these partnerships could also prove to be beneficial to a media conglomerate like Disney....

Jeff Domansky's insight:

Disney is working with bankers now to determine whether the deal makes sense. A good or bad thing?

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This major content marketing benefit is worth the wait

This major content marketing benefit is worth the wait | Public Relations & Social Media Insight | Scoop.it

If you sink enough money into most marketing tactics, you’ll see nearly immediate results. Since content marketing is often an exception to this rule, many marketers mistakenly think their content strategy is ineffective if results don’t come quickly.

Content marketing is not a quick fix. If you’re just beginning to execute on a content marketing plan or launching a new strategy, you need to be patient and know when to expect certain results. You will probably see an initial spike in traffic and social shares after publishing, but you likely will not see the biggest perks of content marketing occur until long after you’ve hit publish.

Sustained, strategic content marketing efforts can bring significant SEO benefits. This is where many businesses will likely see the greatest return from content marketing, yet SEO improvements can take months to materialize.

The good news is that once you do start seeing SEO benefits from content marketing, you’re likely to see a compounding return. In other words, your initial efforts will keep bringing value long after you’ve put the work in....

Jeff Domansky's insight:

Here's a good look at the benefits of content marketing.

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The meaning of red around the world

The meaning of red around the world | Public Relations & Social Media Insight | Scoop.it

It’s the color of power and strength. As well as love and Disney romance. But the meaning of red goes way beyond fast cars and heart-shaped chocolate boxes. Through evolution, and thousands of years of human civilization, red has been used to tell stories, stir emotion and to get us to spend more money. Learn what the color means to different cultures around the world, and find out how to best use it for your business in our exploration of the color red.

In the beginning, there was red
Evolutionarily, red is a signal of heightened emotions, both good and bad. Think of our how our cheeks flush with anger when we’re upset, or how they blush when our crush pays us a compliment. In nature, the vibrant patterns of poison dart frogs help warn predators to stay away. And in reverse fashion it also attracts animals by serving as a signal of ripened fruit. Either way, the color red developed in nature in order to stand out.

Jeff Domansky's insight:

Red. It's the color of emotion and it can add emotion to your designs.

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3 ingredients to make your contents go viral

3 ingredients to make your contents go viral | Public Relations & Social Media Insight | Scoop.it

Some content pieces had what it took to become viral way before the internet era. We called that phenomenon “word of mouth” and it helped products and ideas to spread around with the speed of light.

 

In today’s world, with so many communication means available, it should be easy enough for anyone to create a viral piece and unleash it into the world. Unfortunately, not everything online goes viral. Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?...


Via massimo facchinetti
Jeff Domansky's insight:

If you've got these three ingredients, your content has a chance to go viral

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Marc Kneepkens's curator insight, September 25, 12:14 PM

Going #viral is the dream of every #content creator. How does it work?

SEO Barnsley's curator insight, September 26, 4:47 AM
3 Ingredients To Make Your Contents Go Viral
2DiFore Marketing Solutions's curator insight, September 26, 7:42 AM

Some pieces attract millions of eyeballs while others get their fair number of shares without entering the VIP club. Why?