Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Simon states that the power of social media is not in the ability of a brand to sell directly to a customer; it’s more to inspire a customer who made a purchase to talk about your brand to others.
With traditional media, it was “one to many.” A television commercial would reach many people. Whereas with social media, it’s about “one to one to many.” Kevin Kelly, co-founder of Wired magazine, said, “One member of those thousand fans and those thousand fans will promote you to so many other people.”
Apple‘s marketing looks effortless, but they do very conscious things to build their rabid fan base.They celebrate the customer through the priority they give to the user experience. There is no other brand out there that spends so much time and attention to make sure their customer experience is so well-captured in the product itself....