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The News IQ Quiz | Pew Research

The News IQ Quiz | Pew Research | Public Relations & Social Media Insight | Scoop.it

Test your knowledge of prominent people and major events in the news, by taking our short 13-question quiz. Then see how you did in comparison with 1,052 randomly sampled adults asked the same questions in a national survey conducted online August 7-14 by the Pew Research Center. The new survey includes a mixture of multiple-choice questions using photographs, maps, charts, and text.


When you finish, you will be able to compare your News IQ with the average American, as well as with the scores of college graduates and those who didn’t attend college; with men and women; and with people your age as well as other ages.

Jeff Domansky's insight:

Listen up news hounds and public affairs peeps. Take the newest Pew News IQ Quiz. Not as easy as you think ;-)

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Curated by Jeff Domansky
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41 little-known social media features

41 little-known social media features | Public Relations & Social Media Insight | Scoop.it
When I go to Disneyland, I race to the famous rides first: Splash Mountain, Matterhorn Bobsleds, and Indiana Jones. They're the biggest and best. But there are many attractions I miss in my sprint for the headliners.

Social networks are like the rides at Disneyland. There are so many social media sites and features that some are bound to slip through the cracks.

Which Facebook, Twitter and the other major social network features have slipped under our noses? Here are 41 tricks and tools for Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram.
Jeff Domansky's insight:

Excellent social media tips from Kevan Lee. Recommended reading for techies 9/10.

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Cleve McMillan's curator insight, September 18, 11:08 PM

Found this the other day and thought genius...

OXY GREY's curator insight, Today, 12:59 AM

Des astuces souvent oubliées ou sous-utilisées sur les réseaux sociaux.

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Another Dent in Customer Loyalty Programs

Another Dent in Customer Loyalty Programs | Public Relations & Social Media Insight | Scoop.it
A while back, we questioned Stonyfield Farms’ decision to drop its customer loyalty program. 

Now, it seems that the trend may be picking up some steam — although we still question the wisdom of this in today’s competitive marketplace. Take the examples of the Pathmark and Waldbaum’s supermarket chains.
Jeff Domansky's insight:

Seems counter intuitive but some businesses are actually dropping their loyalty programs.

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Why We Should Take the Brand out of Branded Content

Why We Should Take the Brand out of Branded Content | Public Relations & Social Media Insight | Scoop.it

Could you describe the company you work for to a potential client in a hundred words? How many words would you have left if you deleted references to your company name, any of your brand names, and all the superlatives you’ve used? What remains is what I call independent content — a good story that’s authentic, focused, and relevant. It’s exactly what good content marketing should be.

It’s easier said than done, of course. Legions of marketing and communication professionals had their training during the era of mass communication, resulting in the belief that the best way to attract attention is to talk long and hard about themselves. This approach is frowned upon in content marketing.

As Garret Moon says, “Using content marketing to sell without asking makes everything else look like begging. Begging doesn’t create movement; it usually has the opposite effect.”...

Jeff Domansky's insight:

Here's a good reminder that the best content tells, not sells.

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Would you rather have a lot of stuff or a lot of time? | Mark Schaefer {grow}

Would you rather have a lot of stuff or a lot of time? | Mark Schaefer {grow} | Public Relations & Social Media Insight | Scoop.it

We all have the same amount of time but how we choose to use it makes all the difference.


Our division president, who had a tightly-wound Northeastern disposition, had hired some folks to do landscaping for his yard. They would show up, do good work, and then disappear for several days.  This drove my boss crazy. Finally he could stand it no longer and confronted the worker. “Where do you go on all these days when you disappear?” He asked.


“Fishing.” The worker replied proudly.


“Fishing?” my boss queried.  “Well, why are you only working three days a week?” he asked.


“Because I can’t get by on two,” the worker explained.


Now both of these gentlemen have the exact same amount of time in every day.  But they make radically different decisions about how to spend it....

Jeff Domansky's insight:

A timely and heartfelt post from Mark Schaefer about social media, time management and the choices we make on how to spend our most important finite resource - time.

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Taco Bell and Chobani Claim Early Success With Instagram Ads

Taco Bell and Chobani Claim Early Success With Instagram Ads | Public Relations & Social Media Insight | Scoop.it

The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December. ...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....

Jeff Domansky's insight:

This is recommended reading for marketing and content marketing pros. Take note of the excellent advice from the marketing director for Chobani.

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Why the best content is about marketing sideways | Jay Baer

Why the best content is about marketing sideways | Jay Baer | Public Relations & Social Media Insight | Scoop.it

The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company's personality, says Jay Baer in this video and short blog post


.Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts?


Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. But, generally speaking, I think the best way to look at content programs is to say:“Do people care about it? Is there proof of caring?” And a lot of times you can measure that just anecdotally. You don’t have to necessarily have a whole complicated scheme.


For an example, there’s a company called Life Technologies – a major global manufacturer of scientific equipment. They have this great content program where they take their product catalog and they execute it as a series of YouTube videos that are chained together with annotations.So it’s almost like a choose-your-own adventure product catalog....

Jeff Domansky's insight:

In this interview, Jay Baer offers lots of advice and tips on better content marketing.

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Lydia Gracia's curator insight, September 18, 12:57 AM

Conseils sur comment bien démarrer une stratégie de marketing de contenus. Loin d'avoir besoin d'énormes moyens, il faut trouver ce petit plus qui va définir la personnalité de l'entreprise (en tout cas son univers qui sera commun à son public).

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The Urban Legend of Free Social Marketing | AdWeek

The Urban Legend of Free Social Marketing | AdWeek | Public Relations & Social Media Insight | Scoop.it

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website.


... So while the volume of brand-related content being created — across platforms, by both brands and consumers — has skyrocketed, the volume of content actually being seen has plummeted because of three irreversible trends. 

• Feed Frenzy: There are 7x as many users on social media than there were five years ago. Each of those brands and individuals is creating and sharing more content than ever before, and (thanks to content marketing) we’re also talking more about brands. But brands aren’t just competing with each other — they’re going up against everything from wedding photos to breaking news to (viral-optimized) cat videos....

Jeff Domansky's insight:

There's some important insight here for social marketers who must now figure out how to respond to a drastic drop off in organic SEO on the big social media channels. Recommended reading 9/10

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The Oldest Jokes Meet Crowdsourced Internet Wisdom | The New Yorker

The Oldest Jokes Meet Crowdsourced Internet Wisdom | The New Yorker | Public Relations & Social Media Insight | Scoop.it

As Professor Mary Beard informed us last week, the world’s oldest joke book, the Philogelos, has been around for thousands of years. And it’s even been online for a few years. But not until last week was it possible to bring the power of Internet crowdsourcing to evaluate those jokes. Not all of them, of course. Just the ten best that I, by the power vested in me as the guy who writes this newsletter, selected.Here are the results....

Jeff Domansky's insight:

Bob Mankoff at The New Yorker crowdsources the worlds best jokes of the past millenia. Fun reading, highly recommended 9/10

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How Twitter Cards Can Help Increase Reach of Your Tweets

How Twitter Cards Can Help Increase Reach of Your Tweets | Public Relations & Social Media Insight | Scoop.it

Have you implemented Twitter Cards on your site yet?  If you haven’t, you really need to read this article!


Implementing Twitter cards is now essential.


You’ll have heard a lot about search engine optimization, where you optimize your content for Google.  Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.


What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....

Jeff Domansky's insight:

Ian Cleary shows how to implement Twitter Cards. Check them out now! Recommended strategy for your website. 9.5/10

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STUDY: Readers Remember Print Placements Better Than Digital | PRNewser

STUDY: Readers Remember Print Placements Better Than Digital | PRNewser | Public Relations & Social Media Insight | Scoop.it

A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print.


Here’s the key finding: after reading for 20 minutes and being asked to recall as many articles as possible:

  • Print-only readers recalled 4.24 stories on average
  • Online readers recalled an average of 3.35 stories


Interestingly, the gap grew even wider when it concerned the topics discussed in those stories and the main points made. Vox turned it all into a graph if you want to check out a visual representation....

Jeff Domansky's insight:

STUDY: Readers Remember Print Placements Better Than Digital

This is a great point to remember when you are crafting your PR and marketing strategies. And that's an important reminder to digitally savvy up and comers who may be thinking digital-only.

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What It's Like to Be Attacked by Putin's American Flack

What It's Like to Be Attacked by Putin's American Flack | Public Relations & Social Media Insight | Scoop.it

Investigating the gun industry, Muslim extremists, and high-stakes litigation, I’ve grown accustomed to deadline intimidation from corporate legal departments or an executive’s personal PR squad, but only this week am I getting a feel for what it’s like to be the target when a sovereign nation goes into crisis-communication mode.


Worried about revelations in Law of the Jungle, my soon-to-be-released book about the epic Chevron (CVX) oil pollution case, the Republic of Ecuador’s U.S. public relations advisers, New York-based Ketchum, has sent a six-page, single-spaced memo to Ecuador’s ambassador to the U.S., Nathalie Cely. Marked “reservado y confidencial,” the memo, prepared in Spanish throughout, outlines “difficult questions” the book raises “that negatively affect Ecuador,” and includes an ad hominem swipe. “It remains unclear when and how many times Barrett visited Ecuador or if he interviewed anyone from the Government,” the memo states. “This can be converted into a point that we can raise, but only in suitable settings and among appropriate journalists.”


I obtained a copy of the memo from a helpful noncombatant who works for neither Ketchum nor the ambassador and who requested anonymity for all the obvious and usual reasons. The damage-control document is a peculiar combination of advice on how to discredit the messenger—“this can be converted into a point …”—and admissions that the book raises issues that do not reflect well on Ecuador’s government....

Jeff Domansky's insight:

As the target for a "discredit him strategy" journalist and author Paul Barrett provides insight into the world of multinational corporations, politics and public affairs. I'm looking forward to reading the book.

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37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning

37 Point Checklist: How to Create Content That Will Increase Your Traffic by Tomorrow Morning | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered if the content you are writing sucks? If no one likes your content, you won’t get any social shares, linkbacks, or traffic.


Whether you write content for B2B or B2C sites, there is an art to content creation.


Follow the tips below, and you’ll increase the likelihood of your content being shared, which will help you generate traffic.


Here is a 37-point checklist that will help you create great content....

Jeff Domansky's insight:

Neil Patel's advice is always bang on for marketers. Recommended reading 9/10

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Jedidiah Yousefi's curator insight, September 17, 1:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

 

Jedidiah Yousefi's curator insight, September 17, 1:24 PM

This article is spectacular! It gives you 30 some ideas on how to better receive traffic from a business to business scenario or from business to consumer. This can be very helpful in marketing today; especially when there is a need to haul in consumers and to get attention. Here are some of the suggestions that are mentioned in the article :

Limit your paragraphs – ideally, your paragraphs shouldn’t be longer than 5 to 7 lines. This will make your content easy to read.A picture says a thousand words – all text with no images makes content boring.Make your images relevant – don’t use pictures for the sake of using them. Make sure they are relevant to your content.Create an expectation within your intro – once people read the intro, they should know what to expect from the rest of your post.Let your personality shine – from vulnerability to humor, show off your personality. Let your readers get to know you. 

These are all great tips for marketers to use when working on line, posting content, or writing something. One I particularly like is too “have an emotional crack" another wards, be funny and crack a joke. When you are boring, you lose the focus of the people you are trying to PRECISELY get.

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8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro

8 Resurrection Tactics To Galvanize Your Socially Fatigued Audience - SocialBro | Public Relations & Social Media Insight | Scoop.it

The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.


People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.


To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....

Jeff Domansky's insight:

In this excellent post you'll learn why the old novelty marketing ideas don't work anymore. Years of social fatigue have made audiences tough to crack, and these 8 pro tips will help you cut through the noise.

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10 Pretty Awesome Things You Can do With PowerPoint

10 Pretty Awesome Things You Can do With PowerPoint | Public Relations & Social Media Insight | Scoop.it

Those who are experienced with some of these functions may find them a bit mundane, but I still remember how cool it was to find and use them for the first time. While many may be aware of some of these techniques, I think most readers will find something fun and new here.

Following are 10 pretty cool things you can do with the popular presentation tool. Some are really easy, others will take more time and effort to get familiar with. Just be sure not to go overboard with these – use them sparingly for emphasis and to keep it interesting, not to create a kaleidoscope of visual chaos....

Jeff Domansky's insight:

10 cool tips to make your PowerPoint presentations more powerful.

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How to Use Social Psychology to Improve Your Marketing |

How to Use Social Psychology to Improve Your Marketing | | Public Relations & Social Media Insight | Scoop.it

Are you planning a social media campaign?


Do you wonder why some marketing campaigns are more successful than others?


The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.


In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them....

Jeff Domansky's insight:

A little psychology goes a long way in marketing as the recent ice bucket campaign by ALS proved.

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Marco Favero's curator insight, September 18, 1:43 PM

aggiungi la tua intuizione ...

bhumika's curator insight, September 18, 6:47 PM

The ALS ice bucket challenge went viral, even celebrities got among it. The simple concept worked greatly to raise awareness and donations for Amyotrophic lateral sclerosis  disease. The challenge proved to be a success as the unique method grabbed audiences attention via social media and also encouraged people to physically participate. 

Debora Figueiredo's curator insight, Today, 2:34 AM

Do you wonder why some marketing campaigns are more successful than others?

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Too Many Marketing Teams Are Stuck in the Past | Harvard Business Review

Too Many Marketing Teams Are Stuck in the Past | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization. Marketing groups are splintered into communications, consumer marketing, brand marketing, and digital marketing units with no common thread in strategy and execution.

Over the past dozen years, I have participated in both the infusion of digital capabilities into traditional marketing organizations and the establishment and maturation of digital marketing organizations at Disney, J.Crew and, now, Conde Nast Entertainment where I am VP of marketing-digital. Based on this experience, I see five areas that need to change in order for marketing to function effectively in the digital age....

Jeff Domansky's insight:

Valuable insight and advice on better marketing structures for the digital age from Mei Lee at Conde Nast. 

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College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium | Public Relations & Social Media Insight | Scoop.it

Student editor's response: "I’m so scared and excited I could pee my pants."


Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer  campus newspaper.


It is the first college media outlet to operate primarily on Medium. Substance adviser and MSAC j-prof extraordinaire Toni Albertson  describes the arrangement as nothing less than “the perfect merge of tech and college journalism.


In a bravura announcement yesterday about the merger, Albertson explained that the impetus behind it was two-fold — mounting staff frustration at the print production routine and growing reader ennui toward the print edition....

Jeff Domansky's insight:

It seems like an obvious move for college newspapers. What's most surprising about this story is that so many still produce a print version of their college newspaper. Expect things to change very fast and notice the sponsorship model for revenue.

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How Small Businesses Spend Their Ad Budgets | WSJ

How Small Businesses Spend Their Ad Budgets | WSJ | Public Relations & Social Media Insight | Scoop.it
Small and medium-sized business in the U.S. now spend more money advertising on social sites than any other media, according to a survey conducted by advertising research firm BIA/Kelsey.The survey, conducted in July, polled 546 small and medium-sized businesses (SMBs) across the U.S. about how they spend their advertising and promotional budgets. Behind social media, the results suggest SMBs also spend heavily on print and out of home advertising, as well as other online ads including banner and display ads and pay-per-click search advertising.The overall results follow...
Jeff Domansky's insight:
Very surprised that social media spending led the way but expect that trend to grow significantly.
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Daniel Faingold's curator insight, September 18, 7:28 PM

Interesting how smb invest according to best ROI

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Get Traffic Through LinkedIn, Blogging Directories | UpCity

Get Traffic Through LinkedIn, Blogging Directories | UpCity | Public Relations & Social Media Insight | Scoop.it

Get more traffic from LinkedIn and learn whether or not submitting your blog to directories can be seen as duplicate content.


Question One: How can I build more targeted traffic to my website through LinkedIn?


Our Response: LinkedIn is one of the best ways to get online leads for your website and business. As the world’s largest professional network, LinkedIn connects like-minded people from all over the world, ranging from professors, lawyers, marketers, and business owners. The best part about this is that you can find your niche on LinkedIn, establish yourself as an authority figure, and bring new potential customers to your website. There are several ways to go about doing this....

Jeff Domansky's insight:

Actionable content marketing advice from Up City.

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Lydia Gracia's curator insight, September 18, 1:06 AM

On sait déjà que LinkedIn est la plateforme idéale pour publier du contenu professionnel, mais comment faire en pratique pour que nos blog posts soient lus (en gros générer du trafic ciblé sur notre site) ? Dan cet article on nous explique les différentes voies pour y arriver grâce à LinkedIn... attention! il faut être conscient que sur cette plateforme vous vous adressez à une niche, la communication de masse est donc à bannir en faveur d'une stratégie de content marketing.

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Social Networks Are Driving More Online Sales And Influencing Offline Purchases | Business Insider

Social Networks Are Driving More Online Sales And Influencing Offline Purchases | Business Insider | Public Relations & Social Media Insight | Scoop.it

New efforts from Facebook and Twitter should help drive up social commerce conversion rates.


There’s been a lot of hype surrounding social commerce — the idea that posts and ads on sites like Facebook and Pinterest would generate lots of immediate sales on e-commerce sites.


Today only a fraction of retailer's online sales are actually generated directly through a referral from a social network. But the volume of social commerce is growing quickly, in the triple digits in many cases. Overall, social commerce sales grew at three times the rate of overall e-commerce last year.


In a new report from BI Intelligence we break down how social media is impacting retail sales throughout the purchase process — whether a social media user clicks directly from a retailer's Facebook ad to make a purchase, or sees a pin on Pinterest and ends up buying the product in-store a week later. We look at the varied metrics that underscore social commerce performance at the different networks, including conversion rates, average order value, and revenue generated by shares, likes, and tweets.  We also outline the latest commerce efforts by leading social networks....

Jeff Domansky's insight:

In this free Business Insider overview, there are several valuable stats for social marketing pros.

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George Lianos's curator insight, September 18, 3:15 PM

Online commercial sales have been trending up for many years now. 

The concept of the digital economy taking over the physical economy is very real. Will this phase out hard cash?

What do you think?

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1994: "Today": "What is the Internet, Anyway?" - YouTube

Some confusion is obvious on the set of NBC's "Today" show, regarding the Internet and the @-sign. This is reportedly footage from between segments that was not originally aired, and apparently dates to January 1994, around the time of the Northridge earthquake (that occurred literally five minutes from where I'm sitting, and which I remember very well indeed). 

Both the video and audio of this clip were in terrible shape when I received it recently -- I've cleaned up both as much as possible, though the quality (especially hue distortion) still definitely isn't anything to write home about.

Don't laugh too hard at Bryant Gumbel and Katie Couric. It's easy to forget how relatively recent a phenomenon the Internet is for most persons who use it today!

Jeff Domansky's insight:

Very funny clip and reminder how far the internet now reaches into our daily lives and business.

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You won't remember this post | Vox

You won't remember this post | Vox | Public Relations & Social Media Insight | Scoop.it

Online readers may have a harder time remembering news stories than print readers, according to a recent study from the University of Houston.


The study got two groups of university students to read the news and recall what they read. For 20 minutes, one group of 25 read a hardcopy of the New York Times, while another 20 read the newspaper's online version. Both groups were required to abstain from the news for the day until the study session, and participants weren't told that they would be tested on their recollection of what they read.


The results: although both groups read similar amounts, print readers remembered an average of 4.24 news stories, while online readers recalled an average of 3.35 stories....

Jeff Domansky's insight:

A new study shows a major difference between print and online readers. Not surprisingly, online readers remember less. We can probably chalk the differences up to the glut of content online, the shorter length and scannable nature of online content and the fact that we are often multitasking or multi-screening as we  read online.

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What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser

What’s the Difference Between ‘Strategy’ and ‘Tactic?’ - PRNewser | Public Relations & Social Media Insight | Scoop.it

Two of the most common words in the flack’s vernacular (next to coffeeare strategy and tactic. 


According to Michael Porter, strategy leader and author of Competitive Advantage: Creating and Sustaining Superior Performance,
“Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.”

The conundrum in this industry is that, although you have to think (strategy) before you do (tactic) anything, these two terms are often used interchangeably. It seems “being different” is understanding the difference in the first place."


This should help…


In short, a strategy is a larger, overall plan that can comprise several tactics, which are smaller, focused, less impactful action items that are part of the overall plan. Without a great strategy, there are no good tactics....

Jeff Domansky's insight:

You'd think these days there wouldn't be the need to explain strategy vs. tactics. But just in case you missed the memo in college or university, here it is again. And if you want help remembering it, just remember the paper airplane at the top of this article. Great visual!

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Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser

Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser | Public Relations & Social Media Insight | Scoop.it

In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.


The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.


For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador....

Jeff Domansky's insight:

In the rough-and-tumble world of politics, multinational corporations and public affairs, there are always plenty of bruises to go around. The original article provides a fascinating look at PR strategy and reputation management. Ketchum's analysis and advice appear sound though ironically as the journalist suggests, they vindicate his own views on Texaco/Chevron's actions at the same time. I expect the book will become required reading for environmentalists, PR consultants and corporate managers.

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5 Social Media Metrics to Convince Your CFO to Double Your Budget | SocialBro

5 Social Media Metrics to Convince Your CFO to Double Your Budget | SocialBro | Public Relations & Social Media Insight | Scoop.it

Analytical tools can get you the feel good numbers, but they’re also about more than that. They’re about incisive, actionable data that gives reliable feedback on your current campaigns and practical insights to inform your next one. Marketers who think they’ll only get ‘soft’ metrics out of the data either haven’t been using powerful enough analytics tools, or they haven’t been using them properly. Social media isn’t a baby anymore, it has grown into a vital channel with powerful analytics available that can help you find the money amongst the noise.


Intelligent use of social analytical tools means that there is absolutely nowhere for substandard marketing campaigns to hide. Spending on social analytics is expected to grow from $620 million in 2014 to $2.73 billion by 2019.


With a few clicks you can get all the lowdown on how your campaign is performing online, what’s making you the most money, and how to change it if necessary. The best marketers will use this information to streak ahead of their competition with campaigns that are on trend, responsive, and deftly efficient at delivering results that their CFOs cannot ignore. Here’s how you can join them....

Jeff Domansky's insight:

Your CFO isn't interested in likes and follows. They need hard financial figures. Here are the social media metrics that will help you speak their language.

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