To be successful in the new multichannel and digital age businesses have to adopt an integrated approach to marketing.
And as companies seek to join up what have often been siloed activities, agencies are moving towards a fuller service offering to cater for the increased demand.
Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, an increase from 45% in 2012 and 42% in 2011.
In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search....