If you ever wanted an invaluable source for mobile marketing stats and research data, Digby has it. This is a really impressive list of more than 200 research links with a particular focus on mobile commerce and engagement. Just a few eye-opening stats to whet your appetite:
- Mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. (Source: Digiday, 2013)
- 46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011. (Source: Pew, 2013)
- 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. (Source: Moosylvania, 2013)
- Nearly 50% of shoppers believe they are better informed than store associates. (Source: Motorola, 2013)...