...Why read Jay’s book and not others? A few reasons:
1: Jay’s a great writer. I’ve been a big fan of Jay’s blog for years (even though I’d love to see him write more lately). Partly because he’s a smart guy. But partly because he’s also a great writer.
2: The concept of the book resonated with me. So many companies are focusing on using social media to sell. And then here comes Jay talking about companies using social and digital tools to HELP. I’ve always loved that approach, so I was immediately interested in Jay’s book.
3. Stats to back up his thinking. Since I’ve been a reader of Jay’s blog for years, I knew he’d definitely be backing up his opinions with good, old-fashioned research. No willy-nilly opinions here.
So, how was the book, you say? Here are six quotes I think sum up Youtility to a tee...