Three quick takes on the intersection of storytelling, digital and communications.
To SEO or Not SEO in the Headline
Actually, it doesn’t have to be one or the other.
We can learn from media properties like Business Insider that have mastered the art of headline eye candy.
Take the BI story that bashed Atomic PR with one of my all-time favorite headlines: “Dear PR Lady: Here’s Why I Didn’t Open Any Of Your 3 Email Pitches”
Few search on “PR Lady.”
But look at how the publication tunes the URL...