A one-size-fits-all content marketing strategy doesn't work. Read on to determine why location, size, and scope are critical to being effective in your unique market.
As marketers, we hear a lot about content marketing for all sized businesses. In the midst of the tips and how-to guides from industry experts, there’s a lot of white noise. A sound content marketing strategy is integral to a company’s online success, but a one-size-fits-all approach to content simply doesn’t fly. When it comes to content marketing, there are three major components to consider:
- Location: Do you own a brick and mortar business? Do you operate exclusively online? What if your business is a hybrid of both?
- Size: How many employees does your company have? Seven? Seven hundred? Is it just you?
- Scope: Who’s your business trying to reach? Do you consider yourself B2B? B2C? What exactly does your business do?...