Delivering a positive user experience online through quality content and quality web assets creates a quality outcome for the brand.
...Google’s on-going quest appears to be to filter out the attempted nonsense by some marketers so that the user search experience produces valuable results. Poor search marketing and editorial practices are disenfranchised to this objective. Audiences are demanding it.
As a marketer, failure to deliver valuable content will ensure that Google and your audience will tune you out or worse, turn you off. Good content delivers a relevant connection that invokes a response through humor, shock, mystery, emotion and/or just plain valuable knowledge. My favorite article on quality content was written by Brad Shore with the Content Marketing Institute. He identifies quality content as being “jargon-free, written in an appropriate voice and style, stimulates a response and is properly structured.”
More importantly, he identifies the business value of quality content by emphasizing that it:
- Elevates the brand Increase brand awareness
- Helps generate leads and referrals Increases customer loyalty
- Differentiates your business in a powerful way...