... What is the social media fog? It’s about what volume is doing to your marketing program. Think about it. Everyone gets the point that they need to be marketing in the social space. This is why pushing content still represents about 80% of efforts in social media programs, leaving only 20% for pull.
Some might argue what the balance between pushing content and pulling information to garner insight is changing and I wouldn’t argue with that. The reality, however, is that this equilibrium remains unbalanced. And because many of us are still more concerned with pushing out their message to the market than understanding the market, there is risk in the strategy. Why?
Because no one would argue that the volume of content is growing exponentially. If there was a word that was faster than exponentially, we would use it when discussing social data creation. This is where the social media fog comes in.
WHAT IS THE SOCIAL MEDIA FOG?
Your efforts to market under these conditions is guesswork (at best) without listening....