According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.
How Pinterest Works
Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.
If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...