Ready to launch a B2B mobile marketing strategy but not sure where to start? Try these 15 tips you can use today. If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.
The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace. With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business.
But before we get started, let’s recap a few mobile marketing statistics so that you can better understand why B2B mobile marketing is becoming so critical in today’s world. Check out these statistics compiled by BarnRaisers.com: 9
- 6% of marketers currently use or are planning to incorporate mobile into their mix
- 85% report an intent to raise their mobile budgets in the near future 84% use mobile websites; 78% mobile search; 76% mobile apps and 75% mobile display ads
- 42% are concerned about having proper mobile metrics in place
- 42% report an ability to prove ROI
Only 21% state they have been successful in mobile – a decrease from 2010 Now you’re convinced, right? If you’re still unsure of how exactly to go about implementing a B2B mobile marketing strategy, here are 15 ideas to get you started:...