Social media platforms like Twitter and Facebook enjoy huge popularity, but blogs are still an important tool for small business marketing. Jennifer Bourn, Owner and Creative Director for Sacramento WordPress Web design and branding firm, Bourn Creative, claimed they are “no longer optional for small businesses” in a recent guest post at The Sacremento Business Journal.
So if you don’t yet have a blog – start one. And if you do have one, apply the blog improvement steps below to kick it up a notch. If you have one, use these simple steps for overall blog improvement and increased visibility.