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How the New York Times can fight BuzzFeed & reinvent its future

How the New York Times can fight BuzzFeed & reinvent its future | Public Relations & Social Media Insight | Scoop.it
The NYT’s multimedia project Snow Fall was a huge success, attracting big audiences and lots of plaudits.

 

...Snow Fall (and other such attempts) represent a great opportunity and the future for news organizations like The New York Times, especially as they are right now in a losing battle for attention with upstart competitors that include everyone from BuzzFeed to The Huffington Post. If you are the New York Times management, it is time to take a gamble: spend $25 million on creating 100 Snow Fall-like projects....

 

And in exchange, it got a few million page views, but I am guessing they also built a nice backend infrastructure to create more such projects. As a result, the next Snow Fall is going to cost less, with most future spending going to the creative: words, photos, other multimedia elements and design.

 

So what will the Times (or someone like them) need to get it done? Simply put, a departure from the incumbent thinking, embracing today’s reality and re-imagining the work flow of a big city newspaper. In other words:

Re-imagining its business model to factor in the reality of today’s world and forget the legacy of newsprint.Create a new breed of “producer” who can switch between Excel and content.Create a whole new breed of a journalist — one who has old-school values but also the ability to tell a story that works in many mediums of today.Build an editorial creative machine that works differently from a print-centric editorial group....

Jeff Domansky's insight:

Om Malik does a great job painting the future for long form, transmedia journalism. His ideas on how the New York Times could take a huge business and journalism leap forward are stimulating. Now the hard part: guts and economics.

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Beautiful Copper Coin Could Transform How We Spend Money

Beautiful Copper Coin Could Transform How We Spend Money | Public Relations & Social Media Insight | Scoop.it

The Scrip itself is a beautiful copper object, designed to look as precious as any currency, and weighing in at a solid ounce (about one-fifth of your iPhone, but heavier than most change or jewelry). Its aesthetic was inspired by Japan’s Tokugawa coinage, which was oval in shape and stamped with relatively complex texturing.

 

Whereas most coins really rest in your palm, this Scrip is designed to be grasped more like a deli ticket. For an interactive, electronic device, these ergonomics were key. Because in theory, you approach an NFC payment station with the Scrip. The station beams over the money you owe, which is displayed. Then, the Scrip’s braille-inspired surface, powered by actuators, begins stamping out virtual currency in giant numbers that you can both see and feel (a feat that NDD says they could pull off in real production, since braille computer displays do it successfully already).

 

Say you owe $26. A $20 will appear. You swipe the Scrip toward the payment station. Then a $5 will appear. You swipe that. And then a $1. The oval shape allows you to hold the Scrip in one hand, which provides a directionality necessary for this swipe gesture....

Jeff Domansky's insight:

The way we pay is flawed. One of the best industrial design firms in Silicon Valley wants to redesign it.

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vealpepsi's comment, September 24, 6:13 AM
Its fabulous
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75 of the Smartest Resources for Web Designers

75 of the Smartest Resources for Web Designers | Public Relations & Social Media Insight | Scoop.it

75 of the Smartest Resources for Web Designers

 

A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.

 

Feel free to add other useful resources in the comments below :)...

Jeff Domansky's insight:

Great resources list.

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Monica S Mcfeeters's curator insight, September 24, 9:10 AM
Take a look into some of these resources and feel free to post your experiences here in the comments.
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Voice Search Strategy: What Marketers Need to Know Now

Voice Search Strategy: What Marketers Need to Know Now | Public Relations & Social Media Insight | Scoop.it

When you wear white, do you inevitably spill something all over yourself? 

I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?”

Thank goodness for voice search, am I right?

Although, here's the thing about voice search: According to the 2016 State of Inbound report, a huge number of marketers are making SEO their #1 priority. That's great. But how does voice search fit into that strategy? Are marketers even thinking about it yet?

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. But that doesn't make it any less important....

Jeff Domansky's insight:

This was a thought-provoking post and definitely something marketers need to consider soon.

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Who Is Buying Political Ads on Cable? - eMarketer

Who Is Buying Political Ads on Cable? - eMarketer | Public Relations & Social Media Insight | Scoop.it

More than 60% of US cable TV political ad spending is coming from political action committees (PACs) and issues advertisers, according to data from Viamedia on ads served on its platform between January and August 2016.

 

Twice as much political ad spending is coming from PACs and issues advertisers than from down-ballot campaigns, which mostly includes spending by candidates for the US House of Representatives and Senate. And more than six times as much spending is coming from PACs and issues advertisers than from presidential campaigns.

 

TV is still the dominant destination for political ad spend, and research from Nomura Securities indicates that cable TV, which makes up the second-largest share, is estimated to see $1.10 billion this year, or 10.8% of total US political ad spend.Generally, internet users learn most about politics from TV.

 

Indeed, a survey from YuMe revealed that 69% of US internet users find TV news to be the most effective political marketing channel. And while TV may be a significant channel for candidates to advertise on, not everyone is doing so....

Jeff Domansky's insight:

Just 10% of cable TV political ad spending is coming from presidential candidates.

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Cool and creative 404 pages: tips and examples

Cool and creative 404 pages: tips and examples | Public Relations & Social Media Insight | Scoop.it

The error message ‘404 Not Found’ tells website users that no content can be found on the website they’ve tried to call up. If you want to know exactly what an error 404 (also known as code 404 or http 404) is, what causes it, and how to avoid it, you can find out more in our article on the 404 Not Found error.

 

So what ways have companies found to handle this error message? Many websites have proven that it’s possible to turn the error 404 into a positive by creating an original and amusing 404 page, in place of the plain and standard error display.

 

Using 20 inspiring expert examples, we’ll show you how you can do the same....

Jeff Domansky's insight:

Error 404 can be very frustrating. 404 error pages with creative designs can help to ease the pain. These 20 examples will show you how.

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Spiciest tortilla chip in the world is sold one chip per package

Spiciest tortilla chip in the world is sold one chip per package | Public Relations & Social Media Insight | Scoop.it

Have you ever wanted an out of body experience, sans meditation or drugs?

 

You may find it with the Carolina Reaper Madness chip, Paqui chips' latest deadly creation. It's literally the hottest chip in the world, and only one chip comes in a package – the package being a coffin-shaped box.

 

The chip gets its kick (and then some more kick, and then some more) from the Carolina Reaper Pepper, the Guinness Book of World Records holder for Hottest Chili Pepper on Earth.

 

Mashable recently spoke with Jeff Day, Brand Manager for Paqui Chips."We're always looking to push the limits t