In 2012, I was privileged to handle SEO for some of the biggest Norwegian e-commerce sites. This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today.
At the heart of this accomplishment lie two things which are related to one another:
1. A focus on uncovering user intent, and then filling that need
2. The ability (and budget) to do all that’s necessary.
This may sound easy, but when you consult with a business that is stratified and compartmentalized into watertight departments and divisions, this presents many challenges....