LinkedIn, now at 225 million users, continues to introduce more features to its site to keep people returning to the it and staying there for longer. Today it’s the turn of LinkedIn Today, its social news page, which is getting a new feature called Channels.
The feature is rolling out starting today to English-speaking users. LinkedIn says that it plans to announce the service formally on Wednesday. Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected influencers in the given topic.
Channels will be replacing “industries,” a feature that has been around since LinkedIn first launched LinkedIn Today in 2011. Industries were both more specific in terms of what they covered, and also more geared at news that was trending on the site, and specifically among your contacts. Channels, on the other hand, attempts to be more interdisciplinary, making use of the idea that there will be people interested in “social media” who are not social media professionals.
It also gives some more mileage to the list of 250+ influencers that LinkedIn introduced in October 2012, with their posts also getting rolled into the news mix. It looks like over time, this could also include added multimedia such as presentations using SlideShare and more....